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The Science of Advanced Attribution Modeling

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There are a lot of different methodologies when it comes to marketing attribution, and understanding the core differences can be a challenge. In the end, it's all about accurate data collection, …

There are a lot of different methodologies when it comes to marketing attribution, and understanding the core differences can be a challenge. In the end, it's all about accurate data collection, unbiased modeling and insights that you can trust to take action on. Adometry Attribute might rely on some pretty sophisticated algorithms, but the principle goal remains quite simple - fairly distribute credit where it's due.

So if you're wondering what the secret sauce is behind Adometry Attribute™‎, check out our video on "The Science of Advanced Attribution" and discover why data-driven attribution modeling delivers the most accurate metrics and valuable insights available.

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