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Programmatic buying is attracting more attention due to its inherent market efficiencies and targeting abilities. As more publishers list inventories on programmatic exchanges, advertisers will …

Programmatic buying is attracting more attention due to its inherent market efficiencies and targeting abilities. As more publishers list inventories on programmatic exchanges, advertisers will benefit from higher ad-relevancy and lower costs. Combining programmatic buying (serving ads) with attribution metrics (measuring ad conversions) gives the buyer actionable data to optimize spend in this fast-paced exchange. Check out this video for an in-depth look at programmatic exchanges, and how attributed conversion metrics drive better decisions in this dynamic market.

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