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Attribution Primer
 

Attribution Primer

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IAB & Adometry created primer to advertising attribution.

IAB & Adometry created primer to advertising attribution.

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    Attribution Primer Attribution Primer Document Transcript

    • Ad Impressions Engagement Desired Outcome Ad Clicks Search Events
    • 0% 0%Event 1 Event 3 Desired Outcome Event 2 Event 4 0% 100%
    • 
    • 
    • Partner 1 Insight Partner 2 Insight All User Behaviors
    • 
    • 