Attribution Primer

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Attribution Primer

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IAB & Adometry created primer to advertising attribution.

IAB & Adometry created primer to advertising attribution.

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  • 1. Ad Impressions Engagement Desired Outcome Ad Clicks Search Events
  • 2. 0% 0%Event 1 Event 3 Desired Outcome Event 2 Event 4 0% 100%
  • 3. 
  • 4. 
  • 5. Partner 1 Insight Partner 2 Insight All User Behaviors
  • 6. 
  • 7. 