Ad Impressions     Engagement                                         Desired Outcome           Ad Clicks     Search Events
0%                  0%Event 1             Event 3                                        Desired Outcome          Event 2 ...


Partner 1 Insight                        Partner 2 Insight                    All User Behaviors


Attribution Primer
Attribution Primer
Attribution Primer
Attribution Primer
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Attribution Primer

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IAB & Adometry created primer to advertising attribution.

Published in: Business, Technology
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Transcript of "Attribution Primer"

  1. 1. Ad Impressions Engagement Desired Outcome Ad Clicks Search Events
  2. 2. 0% 0%Event 1 Event 3 Desired Outcome Event 2 Event 4 0% 100%
  3. 3. 
  4. 4. 
  5. 5. Partner 1 Insight Partner 2 Insight All User Behaviors
  6. 6. 
  7. 7. 

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