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Attribution Primer
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IAB & Adometry created primer to advertising attribution.
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Attribution Primer
4.
Ad Impressions
Engagement Desired Outcome Ad Clicks Search Events
5.
0%
0% Event 1 Event 3 Desired Outcome Event 2 Event 4 0% 100%
6.
7.
8.
Partner 1 Insight
Partner 2 Insight All User Behaviors
10.
11.
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