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The evidence is clear: Even when consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Inc., Yahoo!, and comScore all reach the same conclusion, citing as much as 92% of purchases occurred offline following online consumer activity, while most digital marketers target online conversions only. To help marketers bridge this gap, Adometry Attribute Offline Connector allows marketers to create the linkage between online and offline consumer behavior, matching offline purchases to online marketing. Now marketers can see the complete impact of their marketing activities.