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The Best Way to Connect Online Marketing with Offline Purchases

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The evidence is clear: Even when consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Inc., Yahoo!, and comScore all …

The evidence is clear: Even when consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Inc., Yahoo!, and comScore all reach the same conclusion, citing as much as 92% of purchases occurred offline following online consumer activity, while most digital marketers target online conversions only. To help marketers bridge this gap, Adometry Attribute Offline Connector allows marketers to create the linkage between online and offline consumer behavior, matching offline purchases to online marketing. Now marketers can see the complete impact of their marketing activities.

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  • 1. The evidence is clear: Even when consumers research products online, the majorityof purchases take place offline, either over a phone or in a store. Forrester Research,Inc., Yahoo!, and comScore all reach the same conclusion, citing as much as 92%of purchases occurred offline following online consumer activity, while most digitalmarketers target online conversions only.To help marketers bridge this gap, Adometry Attribute Offline Connector allowsmarketers to create the linkage between online and offline consumer behavior,matching offline purchases to online marketing.Now marketers can see the complete impact of their marketing activities.The best way to connectonline marketingwith offline purchasesA Leader in Forrester’sInteractive AttributionWave™ 2Q 2012A Leader in Forrester’sInteractive AttributionWave™ 2Q 2012Adometry Attribute Offline ConnectorBy linking online and offline consumer behaviors, the Attribute Offline Connector lets marketers perform attribution analysis of onlinemarketing events to offline purchases. Marketers can evaluate the effects of any online marketing channel: display, search, affiliate, email,social, and more, on both online and offline purchases.The Offline Connector can also be used to connect online activity with offline marketing, giving marketers visibility into how these efforts areworking with digital campaigns to influence both online and offline purchases.Census-Based Not Panel-BasedUnlike panel data, which uses small samples, the Offline Connector add-on uses census-based data. Adometry evaluates every singleoffline action to get the most accurate results for analysis.The Value of Adding Offline AttributionAdometry Attribute already gives clients the power to measure the effectiveness of different marketing channels, as well as specific tacticswithin those channels (creatives, keywords, targeting, etc.) on online behaviors. With the Offline Connector, clients can perform that sameanalysis against both online and offline activities, and even evaluate which tactics impact online and offline purchases differently.Purchases FollowingOnline ResearchOnline Offline0%20%40%100%60%80%
  • 2. Adometry, Inc.4301 Westbank Dr.Building A, Ste. 100Austin, TX 787461-866-512-5425info@adometry.comNEXT STEPSTo get started or learn more about using offline data forattribution, contact your Adometry Sales Director. Gettingstarted takes less than a week!Questions? Contact Adometry: info@adometry.comAbout AdometryAdometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data togenerate actions that improve return on advertising spend and increase sales. Through its SaaS-based attributionplatform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels forsome of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically provenmethodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the shortestamount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, SierraVentures, Shasta Ventures and Stanford University. For more information, visit www.adometry.comCopyright 2013. Adometry and Click Forensics are registered trademarks of Adometry, Inc. Adometry Attribute and Attribute Catalyst Framework aretrademarks of Adometry, Inc. All Rights Reserved. 0113How Does It Work?What allows this to work is the Attribute Catalyst Framework™.Adometry has integrated its industry leading, attribution systemand proprietary data collection platform with data onliningpartners such as LiveRamp. These partners provide a bridgebetween Adometry’s certified tagging system, which collects allclient marketing data,and a client’s offline purchase data. Thisinterchange allows Adometry to analyze offline behaviors as thoughthey were online behaviors, and include other offline data elementssuch as revenue in attribution calculations.For this to work, the client must have access to purchase datawith some customer information, such as email addresses orpostal addresses.Our Commitment to PrivacyAdometry takes privacy very seriously, honoring cookie opt-outs and only using anonymous data. The data sharing processused by Adometry and its clients has been designed to protectclient and customer privacy. Any data used to connect offlineconversions is held anonymously and will never be shared with anythird party. Many Fortune 500 financial services, retail, telecom andother companies have already vetted these processes with highstandards for privacy and security.AttributeRTBConnectorAttribute Catalyst FrameworkAdometry AttributeAttributeAudienceConnectorAttributeOfflineConnectorAttributeDirect MailConnectorAttributeDeviceConnector