Adometry Audience Connector

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Buying audiences — demographic, psychographic, and/or intent-based audience segments — instead of content puts the focus on the multiple touch points of the consumer purchase journey and this is ...

Buying audiences — demographic, psychographic, and/or intent-based audience segments — instead of content puts the focus on the multiple touch points of the consumer purchase journey and this is where advanced attribution plays an important role. The Adometry Attribute Audience Connector helps marketers determing how effective they are in getting the desired user conversion events by integrating audience data into their attribution results.

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Adometry Audience Connector Adometry Audience Connector Document Transcript

  • Buying audiences — demographic, psychographic, and/or intent-based audience segments — instead of content puts the focus on themultiple touch points of the consumer purchase journey and this is where advanced attribution plays an important role. The AdometryAttribute Audience Connector helps marketers determine how effective they are in getting the desired user conversion events by integratingaudience data into their attribution results.With the Audience Connector enhancement, advertisers can measurably boost their return on ad spend across online and offline channels.They are able to more effectively:• Identify their top performing audiences – those that are responding to their key messages• Pinpoint how those audience segments are converting versus others• Buy inventory to target the segments with the highest propensity to convert• Determine which sites are hitting that audience bestAttribute integration with data partnersAdometry Attribute™ integrates with a variety ofaudience data providers to enable the advertiser togain deeper insight into online media performance.Through these relationships, Attribute provides richeranalytics about:• Audience reach• Audience performance• Audience by site• Audience targetingThese insights enable the media planner to analyzecurrent and historical campaigns, and to better plancampaign strategy and media objectives for futurecampaigns. The media planner may also use thisinformation on an as-needed basis to monitor thecampaign’s success against targeted media buys.Audience data + attribution for moreeffective multi-channel marketingA Leader in Forrester’sInteractive AttributionWave™ 2Q 2012A Leader in Forrester’sInteractive AttributionWave™ 2Q 2012
  • NEXT STEPSAdometry has an extensive network of data partners,including Adobe Audience Manager, Axciom, Bizo,DataLogix, Digital Envoy, eXelate, IXI, Nielsen, LiveRamp,Neustar/AdAdvisor and Zvelo. This list is always growingso always best to check with your Adometry salesrepresentative at info@adometry.com.Insights provided by the Audience ConnectorAdometry leverages audience data in three significant ways:1. Basic audience verification. If a client is trying to hit a certainaudience, whether it is demographic segmenting, interest-basedsegmenting, or in-market segmenting, Adometry Attribute candisplay which audiences are being reached across the campaign.2. Identifying which ads work best. Secondly, feeding thatsame audience data into Adometry Attribute not only letsadvertisers identify which audience segments perform the best,but to see which combinations of buys work for each audience.3. Determining the value of the audience. Attribute alsoingests financial data to help clients make decisions about thevalue of the audiences they are targeting for their campaigns.How the Audience Connector worksThe Attribute Catalyst Framework is a comprehensive mediaintegration platform available exclusively from Adometry. Thisautomated integration capability extends Attribute in a variety ofways, one of which is the Audience Connector.Audience data provided will vary by partner but can includeage, gender, geographic, household size, household income,purchase intent and behavioral interests. Linkage to audiencedata is handled by Adometry’s tags and reporting is accessedthrough Attribute’s UI.To ensure the most accurate attribution modeling results,Adometry de-duplicates data from all of our data partners.Adometry, Inc.6801 N. Capital of Texas Hwy.Lakewood Center II, Suite 250Austin, TX 787311-866-512-5425info@adometry.comAbout AdometryAdometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data togenerate actions that improve return on advertising spend and increase sales. Through its SaaS-based attributionplatform, Adometry processes tens-of-billions of marketing touch points from online and offline media channelsfor some of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientificallyproven methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in theshortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures,Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.comCopyright 2013. Adometry, Click Forensics and ClickScore are registered trademarks of Adometry, Inc. Adometry Attribute is a trademark ofAdometry, Inc. All Rights Reserved. 0513AttributeRTBConnectorAttribute Catalyst FrameworkAdometry AttributeAttributeAudienceConnectorAttributeOfflineConnectorAttributeDirect MailConnectorAttributeDeviceConnector