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10 Tactics for Building a Successful Attribution Management Program

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In a mobile and multi-screen world, outdated measurement practices lead marketers astray. Despite the emergence of new marketing measurement best-practices — namely advanced attribution — some …

In a mobile and multi-screen world, outdated measurement practices lead marketers astray. Despite the emergence of new marketing measurement best-practices — namely advanced attribution — some organizations still prefer to live with the “good enough” measurements of the status quo.

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