2014 FIFA World Cup | Adobe Digital Index

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Soccer fans are considered to be among the most passionate of sports fans—as in fanatics. Analysis from the Adobe Digital Index confirms that notion: The 2014 FIFA World Cup, which begins June 12, has already accumulated more than 19 million social mentions since June 2013.

Soccer fans around the world are voicing their excitement for the event, with the World Cup receiving more social mentions in the month leading up to it than either the Super Bowl or Sochi Olympics. In fact, based on this social buzz data it’s seeing, Adobe Digital Index predicts that, in terms of total mentions, the World Cup will be the most social sporting event ever.

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2014 FIFA World Cup | Adobe Digital Index

  1. 1. The most social sporting event. Ever. Spanning an entire month, the World Cup’s social buzz may even pass the Super Bowl and Olympics combined. The Adobe Digital Index methodology: 69M+ mentions from June 2013 - May 2014 were included in the data sample to date, 230 of 255 total countries and territories in the world are represented, and more than 35 languages versions of the World Cup and related terms were tracked. Social mentions captured from Facebook, G+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, Wordpress, and YouTube using Adobe Social listening tool. Learn more about Adobe Digital Index. adobe.com/digitalindex 59% of global social buzz relates to admiration, joy, or anticipation of the event. What will Messi, Ronaldo, Neymar, and Rooney bring to the table this year? Admiration (27%) Joy (22%) Anticipation (10%) 42% of the social buzz from Brazilians is expressing sadness, anger, or disgust related to the World Cup and its challenges within the country. Clearly, the vocal minority is making its voice heard. Surprise (6%) Sadness (36%) Disgust (5%) Global sentiment Local sentiment Surprise (10%) Disgust (11%) Sadness (20%) Joy (17%) Admiration (17%) Anticipation (18%) Anger (1%) Portugal’s Cristiano Ronaldo is the most followed athlete in the world — and the most mentioned player in the World Cup — with 1.5M+ mentions in May from his 22M+ Twitter followers. Spain's Isco Alarcón and USA‘s Landon Donovan both crack the top 10, despite being withheld from their countries’ final rosters. CRISTIANO RONALDO7 Ronaldo: The most mentioned footballer in the World Cup. Germany: The most active Twitter base talking about the World Cup. On Twitter, Germans are most active as a percent of mentions to active users at 17%. Japan (11%), Nigeria (8%), France (5%), and U.K. (5%) round out the top 5. The top 10 countries talking about the World Cup on social media. U.K. U.S. JAPAN 37% 11% BRAZIL 9% GERMANY 8%8% S. KOREA 4% INDONESIA 3% FRANCE 3% SPAIN 2% NIGERIA 2% Percentage of total social buzz by region. 32% EMEA 20% AMERICAS48% APAC Japan has 78% of mentions in APAC — making it the most social country in the region — and is moving toward being the most social country in the world for its love of the World Cup. England hasn’t tasted victory since 1966, but the passion of the country and its following of “The Three Lions” (the nickname for England national team) is producing 36% of the buzz in EMEA. 36% U.K. 2,000,000 6,000,000 10,000,000 14,000,000 5 months prior 3 months prior 1 month prior Month of event WORLD CUP OLYMPICS SUPER BOWL 90% of the world has already mentioned the World Cup, compared with 84% for the Olympics and 78% for the Super Bowl. BRAZIL 2014 Adobe Digital Index @adobeindex 78% JAPAN REST OF EMEA REST OF APAC

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