Willkommen zum Adobe Digital Marketing Tag

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  • 1. Willkommen zum Adobe Digital Marketing Tag© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 2. By 2017 the CMO will Spend More on IT Than the CIO Source:http://my.gartner.com/portal/server.pt?open=512&objID=202&mode=2&PageID=5553&resId=1871515&ref=Webinar-Calendar ® 2Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 3. Marketing Budgets sind größer als IT Budgets 10% vs. 3.6% ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 4. Und sie wachsen schneller (9% vs. 4.7%) .......sagt Gartner ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 5. Data Driven Marketing ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 6. ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 7. Personalisierung ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 8. ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 9. Relevante Inhalte ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 10. Social ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 11. Muss man den immer bei Adam und Eva beginnen wenn man über Social Media spricht ? http://www.youtube.com/watch?feature=player_embedded&v=2G8QljHVn_A ® 11Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 12. Mobile ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 13. 32% verlassen sich beimÜberqueren der Strasseauf Ihr Smartphone ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 14. Big Data ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 15. ‘Real-time insights now with 80% accuracy are more important than 100% accuracy in three months’ time’ Source: eConsultancy 2012 ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 16. „Daten sind das neue Öl“ ® 16Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 17. Traffic ? ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 18. Conversion ! ® 18Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 19. Mache Verhalten messbar und es wird sich ändern ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 20. Is Data killing Creativity ? ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 21. ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 22. Digital Timeline Agency/Marketing/tech Social & Mobile Local Search CRM UGC Display Blogs Forums Earned Engines CMS/ Analytics Media Email Automation Big Data Ecommerce Optimisation bidding1995 2000 2005 2010 2015 Delivery Staging Experiences Transformations Pull, budgets shifting, digital Push, digital as an add on Engage, content creation as a driver Brochureware Web Second Web 1.01 2.0 wave One to many One to one Many to many | 22 7 February 2012 | Agency Digital Maturity - Adobe Partner Cafe
  • 23. Adobe.com – July 2004 ®Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 24. Weltweit Top 20 Seite $ 500 Mio Store Umsatz 59 Länderversionen Basierend auf Adobe CQ Web Experience System ® 24Copyright 2008 Adobe Systems Incorporated. All rights reserved.
  • 25. Changing the world through digital experiences© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
  • 26. Adobe Geschäftsbereiche DIGITAL MARKETING DIGITAL MEDIA© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 27. Adobe Cloud© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 28. Willkommen zum Adobe Digital Marketing Tag© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.