• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Social Marketing Detectives: Adobe CS6 Launch Case Study
 

The Social Marketing Detectives: Adobe CS6 Launch Case Study

on

  • 1,399 views

Simon Morris, Marketing Director EMEA, shares how Adobe leveraged social media for the pivotal CS6 launch.

Simon Morris, Marketing Director EMEA, shares how Adobe leveraged social media for the pivotal CS6 launch.

Statistics

Views

Total Views
1,399
Views on SlideShare
1,399
Embed Views
0

Actions

Likes
2
Downloads
14
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Social Marketing Detectives: Adobe CS6 Launch Case Study The Social Marketing Detectives: Adobe CS6 Launch Case Study Presentation Transcript

    • @AdobeSocial #SocialValue The Social Marketing Detectives: A Case by Case Study Simon Morris, EMEA Marketing Director (@smorris75)© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • @AdobeSocial #SocialValue DIGITAL MEDIA DIGITAL MARKETING© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
    • Social is now integral to business| Course Title | 3
    • @AdobeSocial Social Media & Business Objectives #SocialValue PROFIT INNOVATION SERVICE GROWTH© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
    • @AdobeSocial Adobe & Creative #SocialValue© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
    • @AdobeSocial Discovering the Audience and Marketing Channels #SocialValuePHOTOGRAPHER STUDENTCREATIVE DIRECTOR VIDEO PRODUCER© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • @AdobeSocial Discovering the Audience and Marketing Channels #SocialValuePHOTOGRAPHER STUDENTCREATIVE DIRECTOR VIDEO PRODUCER© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • @AdobeSocial Discovering the Audience and Marketing Channels #SocialValuePHOTOGRAPHER STUDENTCREATIVE DIRECTOR VIDEO PRODUCER© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • @AdobeSocial #SocialValue Go Beyond Likes & Followers 12,32 10 407 3 0© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
    • @AdobeSocial #SocialValue Goal: Target Influencers to Drive Revenue Photoshop is the best invention next to the Internet <3© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
    • @AdobeSocial #SocialValue© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • @AdobeSocial Test Structure #SocialValue Experience A Experience B© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • @AdobeSocial Experience A #SocialValue© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • @AdobeSocial Experience B #SocialValue© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • @AdobeSocial What Did YOU Think? #SocialValue Experience A Experience B© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • @AdobeSocial Results – Data Optimized #SocialValue Experience A Experience B Winner! Enter: 12% Learn: 200%© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • @AdobeSocial #SocialValue Goal: Target Influencers to Drive Revenue Photoshop is the best invention next to the Internet <3© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17
    • @AdobeSocial Results #SocialValue  3 million referrals to Adobe.com  13% Revenue Contribution Creative Cloud  Reduced Ad Cost by 28%  $5,000 revenue from one Twitter follower© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • @AdobeSocial #SocialValue© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
    • @AdobeSocial #SocialValue© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20