Scalable Engaging Experiences
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Scalable Engaging Experiences

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INDG presentation from the Adobe Digital Marketing Day 2012 in Hamburg.

INDG presentation from the Adobe Digital Marketing Day 2012 in Hamburg.

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Scalable Engaging Experiences Presentation Transcript

  • 1. SCALABLE ENGAGING EXPERIENCES
  • 2. Tv Advisor Tv Advisorscreenshot screenshot
  • 3. ENGAGEMENT AT SCALE
  • 4. PRODUCT IMAGES
  • 5. PRODUCT MOVIES
  • 6. PRODUCT EXPERIENCES 6
  • 7. ONE EXPERIENCE PLATFORM DEMO VIDEO
  • 8. CASE STUDY QUICKSTEP FLOORINGGOAL – DRIVE BRAND APPROACH – TOOLS THATPREFERENCE AND BUYING ALLOWS SHOPPERS TO REALLYCONFIDENCE ACROSS THE EXPERIENCE FLOORINGSHOPPER JOURNEY PRODUCTS
  • 9. THE PROJECT A GAME OF NUMBERS =1
  • 10. THE PROJECT A GAME OF NUMBERS Day and night x2 time settings = 2
  • 11. THE PROJECT A GAME OF NUMBERS Parquet and Laminate x2 floor types = 4
  • 12. THE PROJECT A GAME OF NUMBERS Different grooves x4 groove types = 16
  • 13. THE PROJECT A GAME OF NUMBERS Board sizes x4 board sizes = 64
  • 14. THE PROJECT A GAME OF NUMBERS Laying angles x2 angles = 128
  • 15. THE PROJECT A GAME OF NUMBERS Colors (12 for parquet, 47 for laminate) x59 colors = 7.552
  • 16. THE PROJECT A GAME OF NUMBERS
  • 17. THE PROJECT A GAME OF NUMBERS Furniture colors x120 colors = 906.240
  • 18. THE PROJECT A GAME OF NUMBERS Wall colors (120) and wallpaper (16) x136 walls = 123.248.640
  • 19. THE PROJECT A GAME OF NUMBERS x15 rooms = 1.848.729.600
  • 20. SO.. WHAT ARE THE OPTIONS• Realtime 3D client-side• x requires additional plugin• x performance and quality may differ• Server-side on-demand rendering• x high cost• x slow response times• Scene7 with Image Author
  • 21. TECHNOLOGY / S7
  • 22. RESULT Demo Short Demo Demo upload your room
  • 23. www.quickstep.com iPad: floor advisor www.tv.philips.com/advisor/ iPad: tv buying guideFRANS VRIESENDORP frans@indg.com