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Paddy Power and Adobe talk Social Media!

by on Jul 24, 2012

  • 864 views

Businesses are now using paid media in social to complement earned media efforts to create visibility, drive scale and maintain momentum. This session is for social media strategists and digital ...

Businesses are now using paid media in social to complement earned media efforts to create visibility, drive scale and maintain momentum. This session is for social media strategists and digital marketers across all industries. Learn about Paddy Power’s approach to paid social, what goals they set and how social fits into their marketing mix. Also hear how they use Adobe’s Social Media Solution to help them evolve.

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Paddy Power and Adobe talk Social Media! Paddy Power and Adobe talk Social Media! Presentation Transcript