© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Future of
Social Business
@BrianSolis
Prin...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe®
Creative Cloud™
Adobe®
Marketing
Cloud
...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing Cloud Five Solutions to Drive ...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Social – The Industry’s First Integrated...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1. Listening & Moderation
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2. Governance & Administration
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
3. Publishing & Engagement
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
4. Social Advertising
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
5. Measurement & Analytics
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Social Media Driven ROI
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe®
Creative Cloud™
Adobe®
Marketing Cloud
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What’s the Future of
(Social) Business?
#Adobe...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
It’s Not Survival of the
Fittest Anymore.1
#Ad...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Dunbar’s Number ~
Can You Have More
Than 150 F...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Do We Need to Go Back
to Small Town Rules?3
#A...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
You Need to Fight the Good
Fight Between “Clic...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Just Because You Can
Measure Everything Doesn’...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Questions?
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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The Future of Social Business

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An introduction from Adobe's Jeremy Waite on the future of social business, before welcoming Brian Solis to the stage for an exclusive Q&A in London on 12 July 2013 (view Brian's slides here: http://slidesha.re/13kKtIY)

Published in: Business, Technology

The Future of Social Business

  1. 1. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. The Future of Social Business @BrianSolis Principle Analyst, Altimeter Group @The MayfairHotel 12th July 2012 Introduced by @Jeremy Waite @AdobeMktgCloud #AdobeSocial #WTF Wifi: May Fair Guest Secure Password: themayfairwep
  2. 2. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
  3. 3. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
  4. 4. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
  5. 5. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  6. 6. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe® Creative Cloud™ Adobe® Marketing Cloud The Adobe Advantage
  7. 7. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Marketing Cloud Five Solutions to Drive Digital Marketing Success Dashboards Mobile analytics Video analytics Social analytics Social publishing Facebook apps Predictive analytics Promoted tweets Landing page optimizationA/B testing Tag Management Asset Management Search spend Display spend Social spend Video ads Responsive design Targeting Audience segmentation Analytics Experience Manager Target Social Media Optimizer
  8. 8. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Social – The Industry’s First Integrated Social Marketing Solution 8 Listening Publishing Moderation Social Apps Analytics Advertising Governance 18th July
  9. 9. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1. Listening & Moderation
  10. 10. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2. Governance & Administration
  11. 11. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3. Publishing & Engagement
  12. 12. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4. Social Advertising
  13. 13. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5. Measurement & Analytics
  14. 14. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Social Media Driven ROI
  15. 15. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe® Creative Cloud™ Adobe® Marketing Cloud
  16. 16. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. What’s the Future of (Social) Business? #AdobeSocial #WTF
  17. 17. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. It’s Not Survival of the Fittest Anymore.1 #AdobeSocial #WTF
  18. 18. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Dunbar’s Number ~ Can You Have More Than 150 Friends?2 #AdobeSocial #WTF
  19. 19. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Do We Need to Go Back to Small Town Rules?3 #AdobeSocial #WTF
  20. 20. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. You Need to Fight the Good Fight Between “Click-to- Buy” & “Click-to-Share”.4 #AdobeSocial #WTF
  21. 21. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Just Because You Can Measure Everything Doesn’t Mean That You Should…5 #AdobeSocial #WTF
  22. 22. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Questions?
  23. 23. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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