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Adobe Talks Social: Acer Integrated Social Campaign

by on Jul 24, 2012

  • 746 views

Global computing leader Acer decided to put the marketing power of social media to the test by creating an integrated marketing campaign. Hear from Jamie Mulligan, social media consultant at Adobe ...

Global computing leader Acer decided to put the marketing power of social media to the test by creating an integrated marketing campaign. Hear from Jamie Mulligan, social media consultant at Adobe (formerly Efficient Frontier) about how the company integrated targeted paid media via social ad buys; owned media with Acer-issued press releases and Web site cross-linking, e-mail campaigns, and other activities; and earned media through word of mouth. Learn how Acer manages its Facebook ads, including placements, performance monitoring, and spend optimization.

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Adobe Talks Social: Acer Integrated Social Campaign Adobe Talks Social: Acer Integrated Social Campaign Presentation Transcript