User Experience for Mobile

Mobile User Experience Design
Mobile User Experience Design
@MKE_UX
July 14, 2010

Connectivity
Context
Accessibility
Simplicity
Overview

Connectivity
Connectivity provides the ability to enhance an experience by including content, competition, and conversation.
Connectivity provides the ability to enhance an experience by including content, competition, and conversation.

…in the right places.
The right things…
Context

Personal, Private, Intimate

Contacts

Twittelator

HootSuite

Foursquare

Fluent News

ESPNSportscenter

Search

Search
Google App:
Images

Search
Google App:
Images
Google Maps:
Local

Search
Google App:
Images
Google Maps:
Local
Fluent News:
News

Search
Google App:
Images
Google Maps:
Local
Fluent News:
News
Career Builder:
Jobs

Predictive Search

Location
The more you understand about a user’s location, the better you can shape their experience.

Continuity
“Continuity does not rule out fresh approaches to fresh situations.”
- Dean Rusk
Continuity

Partial Attention
Constant Interruption

Whispersync

Resume…

Accessibility
Catering to constraints
Accessibility

Interaction Paradigms

Accelerometer

Single Task Focus

Linear Experience
A
C
B

Linear Experience

A/B Decisions

Scalability

Size Matters

“Simplicity is the most difficult thing to secure in this world; it is the last limit of experience and the last effort of genius.”
- George Sand

Take-away
Connectivity often defines a user’s context
Successful strategies focus on delivering value to users in context
Platforms will continually evolve, be flexible and anticipate change
Focus on one task at a time, make that task easy to accomplish
Prototype early and often

End
“Simplicity is the ultimate sophistication.”
-Leonardo da Vinci

End
-Leonardo da Vinci

Appendix

Market Share: Web Consumption in North America
Quantcast June, 2010

Smartphone Growth
Gartner claims a 48.7% increase in smartphone sales of 54.3 million units in Q1 2010 compared to Q1 2009
IDC pegs growth at 56.7% on 54.7 million units for the same period.

Mobile OS Growth
Gartner claims that sales of Android-based phones increased 707% year-on-year
Apple's iPhone OS also saw growth from 10.5% in 1Q09 to 15.4% in 1Q10
RIM was down from 20.1% to 19.4%
Symbian dropped from 48.8% to 44.3%

Spiral Model

http://www.socialbeta.cn	546
http://www.20ju.com	111
http://mobile.csdn.net	100
http://hi3ms.huawei.com	6
http://social.weizhuli.com	4
http://cache.baidu.com	4
http://www.chineselinuxuniversity.net	3
http://translate.googleusercontent.com	2
http://www.dotnetsz.com	1
http://www.365ren.com	1
http://www.techwom.com	1
http://tumblr.kyungtaek.com	1

User Experience for Mobile

by Andy Wright on Aug 04, 2010

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User Experience for Mobile — Presentation Transcript