So you got yourself an app.
                                            Now what?




Saturday 1 May 2010
Saturday 1 May 2010
Saturday 1 May 2010
ADNERDS IS SIMPLE

                      MATH
Saturday 1 May 2010
AdNerds = A^T


                       A                     T
                           A = Advertising
                ...
Common Errors

                Mobile Marketing?




                                    The Basics
                      ...
Saturday 1 May 2010
Ceci n’est pas une voiture




Saturday 1 May 2010
Smart Phone Apps will be a $4 billion industry by 2012.

               Mobile devices will be the No. 1 way of accessing ...
Ford (as in cars) creates “Mobile Application Developer Network.”




                                        screenshot S...
Ford Sync Applink




Saturday 1 May 2010
Does it pay to be an Innovative Company?




                                     screenshot Safari




Saturday 1 May 2010
Saturday 1 May 2010
Bare Necessities




Saturday 1 May 2010
ss app
                                           1) Build a kick a
       2) Get the bare necessities right
        3) 2)...
What are the Bare Necessities when it comes to Apps?




                                           screenshot Safari




...
Inside the App Store vs. Outside the App Store




                                        screenshot Safari




Saturday ...
Inside the App Store



                       see   click?             app
                      icon                    ...
Inside the App Store



                                          2

                                              3
     ...
1        App Icon




                      famous logo       self-explaining   include promo




Saturday 1 May 2010
2        App Title




                                   Weight Tips
                      (tips & tricks to loose weight...
3    Description




                          •
                          •
                          •                  ...
4       Screenshots




                                         1 aaa
                                         2 bbb     ...
5   Size




                                                  10




                      S < M < L < XL          <10 MB...
6   Prize




                      0
                                                    WE?
                            ...
7   Reviews




                                                          !"#
                        ?                   ...
Outside the App Store




                                   •
                                   •          like        •...
Saturday 1 May 2010
If you build it, they won’t come




Saturday 1 May 2010
Youtube


                                App Store




Saturday 1 May 2010
VIRAL?
                      FORGET

                      IT!
Saturday 1 May 2010
Anno Domini 1955   Anno Domini 1967   Anno Domini 2002




Saturday 1 May 2010
Social Epidemics*: the Law of the Few
                                                                                    ...
Saturday 1 May 2010
ANY ATTEMPT
                      TO ENGINEER SUCCES THROUGH
                      INFLUENTIALS
                      IS A...
The size of a forest fire often has little to do with the spark that started it
                      and lots to do with ...
Influ
      tip a    entia
            trend ls can
                 into     n
                      exist ot
           ...
BIG-SEED
                      MARKETING
                      HARNESSING THE PASS-AROUND POWER OF

                      ...
Expected number of new infectious people
                           generated by each existing one
                       ...
Companies, unlike diseases,
                      can use standard advertising methods
                       to create po...
n / (1-r)
Saturday 1 May 2010
Saturday 1 May 2010
Do the right thing




Saturday 1 May 2010
Hacking the iPhone
               Bare Necessities                           Big-Seed Marketing
                          ...
Lawy
                           er




                       NDA
Saturday 1 May 2010
HACKING
                      THE iPHONE APP STORE
                      ALGORITHM

Saturday 1 May 2010
s
                                   a rketing effort
                      focus your me first 4 days
                   ...
v e your 4 days
                      m ake sure to ha one with,
                            over and d kend
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right!
                         t the bare necessities                                         unch
          Submission: ...
BIG-SEED
                      MARKETING

Saturday 1 May 2010
EVERYONE
                      WITH AN iPHONE



Saturday 1 May 2010
EVERYONE
                      KNOWS SOMEONE
                      WITH AN iPHONE



Saturday 1 May 2010
DISPLAY
                      ADVERTISING

Saturday 1 May 2010
SOCIAL
                      MEDIA
Saturday 1 May 2010
Everyone is hyper-connected




Saturday 1 May 2010
Competition
                      *Incentive
                      *2 criteria:
                       a certain skill (e....
FOCUS ON
                      MOBILE
                      CONVERSIONS

Saturday 1 May 2010
mobi le appstore




                      8 %
                      OF DOWNLOADS VIA THE
                      MOBILE ECO...
sta y up to date

                                  SMS “MMF” TO

                                  8955
                 ...
Saturday 1 May 2010
ht of
                          Never lose Sigsities!
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                         th...
That’s it, for today.




                            adnerds.be


Saturday 1 May 2010
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You have got yourself an app, now what? - Mobile Marketing Forum #MMF10

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The prerequisite for any mobile app any brand builds, is that it is fun or functional. But even if you succeed in getting either of both right, you're still only halfway through your work.

How will you get your app out there? Preferably massively so? If you trust your app to be that good it will take care of itself and 'go viral', you're rising to the same bait as hordes of marketers on Youtube: the ultimate free lunch. Deep down, anyone knows there is no such thing as a free lunch. Admit. 'Viral' is a happy accident. 'Viral' is the effect, never the cause. That is why 'viral' cannot be repeated reliably.

So what is a poor marketer to do? Is there any way to intentionally infect people with your app? Well, there is. You can hack the iPhone App Store's ranking algorithm. And you can harness the pass-around power of everyday people.

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You have got yourself an app, now what? - Mobile Marketing Forum #MMF10

  1. So you got yourself an app. Now what? Saturday 1 May 2010
  2. Saturday 1 May 2010
  3. Saturday 1 May 2010
  4. ADNERDS IS SIMPLE MATH Saturday 1 May 2010
  5. AdNerds = A^T A T A = Advertising T = Technology Saturday 1 May 2010
  6. Common Errors Mobile Marketing? The Basics Getting It Right Saturday 1 May 2010
  7. Saturday 1 May 2010
  8. Ceci n’est pas une voiture Saturday 1 May 2010
  9. Smart Phone Apps will be a $4 billion industry by 2012. Mobile devices will be the No. 1 way of accessing the internet by 2015 Alan Mulally, President and CEO, Ford Motor Company Saturday 1 May 2010
  10. Ford (as in cars) creates “Mobile Application Developer Network.” screenshot Safari Saturday 1 May 2010
  11. Ford Sync Applink Saturday 1 May 2010
  12. Does it pay to be an Innovative Company? screenshot Safari Saturday 1 May 2010
  13. Saturday 1 May 2010
  14. Bare Necessities Saturday 1 May 2010
  15. ss app 1) Build a kick a 2) Get the bare necessities right 3) 2) Get it on the app store Saturday 1 May 2010
  16. What are the Bare Necessities when it comes to Apps? screenshot Safari Saturday 1 May 2010
  17. Inside the App Store vs. Outside the App Store screenshot Safari Saturday 1 May 2010
  18. Inside the App Store see click? app icon page app read? app pics info buy? buy Typical App Buyer Decision Process, Jeffrey Hughes Saturday 1 May 2010
  19. Inside the App Store 2 3 1 6 5 4 7 Saturday 1 May 2010
  20. 1 App Icon famous logo self-explaining include promo Saturday 1 May 2010
  21. 2 App Title Weight Tips (tips & tricks to loose weight easily) PndDrppr Pound Dropper descriptive easy to pronounce memorable and spell Saturday 1 May 2010
  22. 3 Description • • • % “ ” new not too lengthy bullets summary with promotions include “what’s new/ benefits on top positive reviews coming” Saturday 1 May 2010
  23. 4 Screenshots 1 aaa 2 bbb Aha! 3 ccc use all 5 screens descriptive screens use horizontal pics only “obvious” screens when appropriate Saturday 1 May 2010
  24. 5 Size 10 S < M < L < XL <10 MB Saturday 1 May 2010
  25. 6 Prize 0 WE? A B C # # € € € the value price ! competitor price sensitive of “free” pricing market Saturday 1 May 2010
  26. 7 Reviews !"# ? !"# ask for respond to filter learn from feedback comments feedback competitors Saturday 1 May 2010
  27. Outside the App Store • • like • • • • • • • • • • monitor clear make it recycle the web website sharable content Saturday 1 May 2010
  28. Saturday 1 May 2010
  29. If you build it, they won’t come Saturday 1 May 2010
  30. Youtube App Store Saturday 1 May 2010
  31. VIRAL? FORGET IT! Saturday 1 May 2010
  32. Anno Domini 1955 Anno Domini 1967 Anno Domini 2002 Saturday 1 May 2010
  33. Social Epidemics*: the Law of the Few " ls In fluentia " " " " " ! " " " M IL ! " " " LI " ! " " " N S " " " Only Cert ain People Can Drive " " Trends " *Malcolm Gladwell: “The Tipping Point”. Saturday 1 May 2010
  34. Saturday 1 May 2010
  35. ANY ATTEMPT TO ENGINEER SUCCES THROUGH INFLUENTIALS IS ALMOST CERTAINLY DOOMED TO FAILURE Saturday 1 May 2010
  36. The size of a forest fire often has little to do with the spark that started it and lots to do with the state of the forest. Saturday 1 May 2010
  37. Influ tip a entia trend ls can into n exist ot ence in a ety ccess soci Su ked wor e random net uit is q Saturday 1 May 2010
  38. BIG-SEED MARKETING HARNESSING THE PASS-AROUND POWER OF EVERYDAY PEOPLE Saturday 1 May 2010
  39. Expected number of new infectious people generated by each existing one = R (“Reproduction Rate”). Saturday 1 May 2010
  40. Companies, unlike diseases, can use standard advertising methods to create potentially enormous seeds. * Campaign: bannering, TV, e-mail, … n * some large number of conversions, people who are sufficiently interested to click on the web ad or embedded link. Saturday 1 May 2010
  41. n / (1-r) Saturday 1 May 2010
  42. Saturday 1 May 2010
  43. Do the right thing Saturday 1 May 2010
  44. Hacking the iPhone Bare Necessities Big-Seed Marketing App Store’s Algorithm Co ve red! Saturday 1 May 2010
  45. Lawy er NDA Saturday 1 May 2010
  46. HACKING THE iPHONE APP STORE ALGORITHM Saturday 1 May 2010
  47. s a rketing effort focus your me first 4 days during th Today’s x8 x5 x5 Ranking = + + + x2 Day Day - 1 Day - 2 Day - 3 algorithm assumption by FaberNovel Saturday 1 May 2010
  48. v e your 4 days m ake sure to ha one with, over and d kend before the wee Mon Tue Wed Thu Fri Sat Sun Sales breakdown by day Saturday 1 May 2010
  49. right! t the bare necessities unch Submission: ge view sites on upcoming la logs, press & re D-7: inform b eeding internal s & release, D0: press event ite, campaign & seeding start micros launch eding n d community se D1: newsletter a ws D 2: stimulate revie back D3: collect feed Saturday 1 May 2010
  50. BIG-SEED MARKETING Saturday 1 May 2010
  51. EVERYONE WITH AN iPHONE Saturday 1 May 2010
  52. EVERYONE KNOWS SOMEONE WITH AN iPHONE Saturday 1 May 2010
  53. DISPLAY ADVERTISING Saturday 1 May 2010
  54. SOCIAL MEDIA Saturday 1 May 2010
  55. Everyone is hyper-connected Saturday 1 May 2010
  56. Competition *Incentive *2 criteria: a certain skill (e.g. speed) social dexterity (bring friends to the party) Saturday 1 May 2010
  57. FOCUS ON MOBILE CONVERSIONS Saturday 1 May 2010
  58. mobi le appstore 8 % OF DOWNLOADS VIA THE MOBILE ECOSYSTEM Sales breakdown by platform Saturday 1 May 2010
  59. sta y up to date SMS “MMF” TO 8955 0 € / SMS SENT OR RECEIVED Saturday 1 May 2010
  60. Saturday 1 May 2010
  61. ht of Never lose Sigsities! es the Bare Nec 4 Days of Success Seed & Feed from close by Focus on Mobile Conversions Saturday 1 May 2010
  62. That’s it, for today. adnerds.be Saturday 1 May 2010
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