Why nerds will rule the world, conquering advertising first

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AdNerds Multi-Mania Award 2009

Why nerds will rule the world. Conquering advertising ﬁrst.

Because… Analog sucks. Spam sucks. Nerds don’t.

Reason 1: Analog sucks.

Bird illustrations by Luc Latulippe (www.luclatulippe.com).

The internet has johnnyﬁed every single one of us.

Frozen in time and one size ﬁts all.

Every press release today is OLD NEWS even before it is published.

The headlines in What will be tomorrow’s newspaper tomorrow’s will be today’s news. headlines? WTF?

690 grams

690 grams 80% SPA M

Newspapers are content dinosaurs.

Vivek Shah, Group Digital President New Business Unit, Time inc.

The internet wil have outgrown TV by next year. 8,9 h/week on the internet 11,5 h/week watching TV 14,2 h/week on the internet

How Hulu hollows out traditional TV.

Newspapers are withering away. Magazines are coughing up blood. Television is advertising its own death. Is there any platform out there which actually does have a future?

The internet. Our turf.

Reason 2: Spam sucks.

4 possibilities: 1. You like cola + you like the ad = best possible outcome 2. You like cola + you dislike the ad = no effect 3. You hate cola + you like the ad = no harm done 4. You hate cola + you hate the ad = deﬁnitely spammed!

Blasting messages at masses.

Advertising of the future.

When will consumers come swarming round advertising spontaneously? When it’s is a fun, fascinating or useful experience. When you succeed in leveraging the viral power of social networks.

Reason 3: Nerds don’t.

The Challenge. Build kick-ass Flash games standing out from the mass of lame ones available online. Be appealing to a broad audience

The Challenge. Our ﬁrst socket-based multiplayer game: custom written Java Application combined with Flash XML sockets. Game logic (“Connect 4”) had to be reproduced on both server and client side and synchronized with videos of tokens. Social component: MSN Messenger/Skype/IM to pass on game keys & game initiation.

Unique visits Registered Games played 400.000 319.486 300.000 200.000 100.000 109.884 81.000 100.000 75.000 33.000 8.500 35.902 15.000 0 2005 2007 2009

Traditional Facebook { 40.000 15.645 30.000 20.000 35.902 20.257 10.000 0 2009

Time spent. 00:08:59

The Challenge. Mechanical Claw Machines with rope and pulleys and ‘pre-war’ printed boards and ± 2 operations/machine/minute. 2 webcams/machine: + 3 Terabytes video streamed. RFID, IR and Motion detection to determine winners (for sure). Extremely dense client-server communication: client had to be able to interpret several client-server messages simultaneously.

Dear nerds, the future is ours. So let’s take it.

blog http://www.adnerds.be twitter http://twitter.com/adnerds facebook http://proﬁle.to/adnerds podcast http://adnerds.blip.tv AdNeRdS SAY “THANK YOU FOR YOUR ATTENTION!”

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Why nerds will rule the world, conquering advertising first

by AdNerds on May 21, 2009

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Why nerds will rule the world, conquering advertising first — Presentation Transcript