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Why nerds will rule the world, conquering advertising first
 

Why nerds will rule the world, conquering advertising first

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The AdNerds strongly believe emerging media have changed advertising forever. Advertising is no longer the kingdom of small-time artists putting their finger on a cute idea. Advertising now belongs to ...

The AdNerds strongly believe emerging media have changed advertising forever. Advertising is no longer the kingdom of small-time artists putting their finger on a cute idea. Advertising now belongs to people in the know, earning the engagement of consumers with creative solutions which are relevant and hence valuable.

This in our view cannot be done using analogue media. This can only be achieved with digits. And that is exactly why nerds will rule the advertising world.

Discover how nerds are already breaking new ground with online campaigns which are pulverizing objectives. Thanks to ideas which are extremely simple yet technologically daring. Not to mention highly tantalizing.

As a nerd you will be sitting behind your screens with a smile, letting the thought dawn on you that you might well be the advertising world's next ruler.

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    Why nerds will rule the world, conquering advertising first Why nerds will rule the world, conquering advertising first Presentation Transcript

    • Tweeting about this session? Include @adnerds and win a poken.
    • AdNerds Multi-Mania Award 2009
    • Why nerds will rule the world. Conquering advertising first.
    • Because… Analog sucks. Spam sucks. Nerds don’t.
    • Reason 1: Analog sucks.
    • Reason 1: Analog sucks.
    • Bird illustrations by Luc Latulippe (www.luclatulippe.com).
    • The internet has johnnyfied every single one of us.
    • Frozen in time and one size fits all.
    • Every press release today is OLD NEWS even before it is published.
    • The headlines in What will be tomorrow’s newspaper tomorrow’s will be today’s news. headlines? WTF?
    • 690 grams
    • 690 grams 80% SPA M
    • Newspapers are content dinosaurs.
    • Vivek Shah, Group Digital President New Business Unit, Time inc.
    • The internet wil have outgrown TV by next year. 8,9 h/week on the internet 11,5 h/week watching TV 14,2 h/week on the internet
    • How Hulu hollows out traditional TV.
    • Newspapers are withering away. Magazines are coughing up blood. Television is advertising its own death. Is there any platform out there which actually does have a future?
    • The internet. Our turf.
    • Reason 2: Spam sucks.
    • Reason 2: Spam sucks.
    • 4 possibilities: 1. You like cola + you like the ad = best possible outcome 2. You like cola + you dislike the ad = no effect 3. You hate cola + you like the ad = no harm done 4. You hate cola + you hate the ad = definitely spammed!
    • Blasting messages at masses.
    • Advertising of the future.
    • When will consumers come swarming round advertising spontaneously? When it’s is a fun, fascinating or useful experience. When you succeed in leveraging the viral power of social networks.
    • Reason 3: Nerds don’t.
    • Reason 3: Nerds don’t.
    • 20 05
    • The Challenge. Build kick-ass Flash games standing out from the mass of lame ones available online. Be appealing to a broad audience
    • 20 07
    • The Challenge. Our first socket-based multiplayer game: custom written Java Application combined with Flash XML sockets. Game logic (“Connect 4”) had to be reproduced on both server and client side and synchronized with videos of tokens. Social component: MSN Messenger/Skype/IM to pass on game keys & game initiation.
    • 20 09
    • Unique visits Registered Games played 400.000 319.486 300.000 200.000 100.000 109.884 81.000 100.000 75.000 33.000 8.500 35.902 15.000 0 2005 2007 2009
    • Traditional Facebook { 40.000 15.645 30.000 20.000 35.902 20.257 10.000 0 2009
    • Time spent. 00:08:59
    • The Challenge. Mechanical Claw Machines with rope and pulleys and ‘pre-war’ printed boards and ± 2 operations/machine/minute. 2 webcams/machine: + 3 Terabytes video streamed. RFID, IR and Motion detection to determine winners (for sure). Extremely dense client-server communication: client had to be able to interpret several client-server messages simultaneously.
    • Dear nerds, the future is ours. So let’s take it.
    • blog http://www.adnerds.be twitter http://twitter.com/adnerds facebook http://profile.to/adnerds podcast http://adnerds.blip.tv AdNeRdS SAY “THANK YOU FOR YOUR ATTENTION!”