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AdNerds Multi-Mania Award 2009

Why nerds will rule
the world.
Conquering advertising first.

Because…
Analog sucks.
Spam sucks.
Nerds don’t.

Reason 1:
Analog sucks.

Reason 1:
Analog sucks.

Bird illustrations by Luc Latulippe (www.luclatulippe.com).

The internet has johnnyfied every single one of us.

Frozen in time and one size fits all.

Every press release today
is OLD NEWS
even before it is published.

The headlines in
What will be
tomorrow’s newspaper
tomorrow’s
will be today’s news.
headlines?
WTF?

690 grams

690 grams
80% SPA
M

Newspapers are content dinosaurs.

Vivek Shah, Group Digital President New Business Unit, Time inc.

The internet wil have outgrown TV by next year.
8,9 h/week
on the internet
11,5 h/week
watching TV
14,2 h/week
on the internet

How Hulu hollows out traditional TV.

Newspapers are withering away.
Magazines are coughing up blood.
Television is advertising
its own death.
Is there any platform out there
which actually does have a future?

The internet.
Our turf.

Reason 2:
Spam sucks.

Reason 2:
Spam sucks.

4 possibilities:
1. You like cola + you like the ad = best possible outcome
2. You like cola + you dislike the ad = no effect
3. You hate cola + you like the ad = no harm done
4. You hate cola + you hate the ad = definitely spammed!

Blasting
messages at masses.

Advertising of the future.

When will consumers come swarming
round advertising spontaneously?
When it’s is a fun, fascinating
or useful experience.
When you succeed in leveraging the viral power of
social networks.

Reason 3:
Nerds don’t.

Reason 3:
Nerds don’t.

20 05

The Challenge.
Build kick-ass Flash games standing out
from the mass of lame ones available online.
Be appealing
to a broad audience

20 07

The Challenge.
Our first socket-based multiplayer game: custom written
Java Application combined with Flash XML sockets.
Game logic (“Connect 4”) had to be reproduced on both server
and client side and synchronized with videos of tokens.
Social component: MSN Messenger/Skype/IM
to pass on game keys & game initiation.

20 09

Unique visits Registered Games played
400.000
319.486
300.000
200.000
100.000 109.884
81.000 100.000
75.000
33.000
8.500 35.902
15.000
0
2005 2007 2009

Traditional Facebook
{
40.000
15.645
30.000
20.000
35.902 20.257
10.000
0
2009

Time spent.
00:08:59

The Challenge.
Mechanical Claw Machines with rope and pulleys and ‘pre-war’
printed boards and ± 2 operations/machine/minute.
2 webcams/machine:
+ 3 Terabytes video streamed.
RFID, IR and Motion detection
to determine winners (for sure).
Extremely dense client-server communication: client had to be
able to interpret several client-server messages simultaneously.

Dear nerds, the future is ours. So let’s take it.

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AdNeRdS
SAY “THANK YOU FOR YOUR ATTENTION!”