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The influence of social builders
  Social media in your communication strategy



              Erwin Vanherle     Bart Mus...
Agenda
The Social Web
                     The Impact Today
Listen, Learn, Act
The Social Web
!"#$%&'(
Social Influence
has always been around.
So, why should I care?
classic influentials                    new influentials
        passive influencers                   active influencers
by r...
!"#$%&'(
We like sharing




!"#$%&'(
I like red




              !"#$%&'(

I like blue
We are connected




!"#$%&'(
69% research [products] online
before [going to the store to] make a purchase




               * Razorfish Feed survey 20...
62% have looked at an online review
at least once before making a purchase




           * Razorfish Feed survey 2008
The large majority of consumers (61%) rely on user reviews
          for product information and research,
with a much sma...
97% declares a digital brand experience
    has influenced whether or not
       they went on to purchase
  a product or se...
Monthly 55% of the Belgian
YourCompany.be
internet population is active




                                BOUWINFO.be
  ...
YourCompany.be

                                  Almost 3 million Belgian
                                 users spent 20...
YourCompany.be




                 Almost 3 million accounts
                   in Belgium, mainly the
                  ...
YourCompany.be




                    There are about
                 250,000 active blogs in
                      BOUW...
YourCompany.be


                   There are about 60,000
                 Twitter accounts in Belgium.




             ...
OK, I got the picture!
The Impact Today
BOUWINFO.be
    vraagbaak
The participation inequality

             1%   creators
         5%         distributors

        9%            collabora...
Listen, Learn, Act
“Why does listening to your customers
      sound like a Web 2.0 Idea?
It should be a Business 1.0 Necessity.”




       ...
The reasons why




satisfaction   insights   money   speed
“It's like a live focus group that never closes.”




                    Mark Bernioff,
                    CEO Salesforce
Four steps to success...




listen    respond     engage        measure
“Listening requires focus, dedication, continuous efforts
     and a whole lot of resources, time and money.”
Thanks!

         Erwin Vanherle     Bart Muskala
Mgr Strategie & Projecten   AdNerd at AdNerds
          erwin@livios.be ...
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
The Influence of Social Builders - And how to deal with their social media exploits
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The Influence of Social Builders - And how to deal with their social media exploits

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Bart presented on "Marketing in the sector of construction companies", a Livios, Proximity BBDO and Living Tommorow joined initiative to promote the use of CRM and social media in the construction sector.

This presentation points out how people involved in a building adventure today tend to use social media to communicate their story, both positive and negative with their friends, peers and... the world.

Published in: Business, Technology
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Transcript of "The Influence of Social Builders - And how to deal with their social media exploits"

  1. 1. The influence of social builders Social media in your communication strategy Erwin Vanherle Bart Muskala Mgr Strategie & Projecten AdNerd at AdNerds
  2. 2. Agenda
  3. 3. The Social Web The Impact Today Listen, Learn, Act
  4. 4. The Social Web
  5. 5. !"#$%&'(
  6. 6. Social Influence has always been around.
  7. 7. So, why should I care?
  8. 8. classic influentials new influentials passive influencers active influencers by responding to requests for advice by proactively giving advice Can I help you? You should try...
  9. 9. !"#$%&'(
  10. 10. We like sharing !"#$%&'(
  11. 11. I like red !"#$%&'( I like blue
  12. 12. We are connected !"#$%&'(
  13. 13. YourCompany.be BOUWINFO.be vraagbaak
  14. 14. 69% research [products] online before [going to the store to] make a purchase * Razorfish Feed survey 2008
  15. 15. 62% have looked at an online review at least once before making a purchase * Razorfish Feed survey 2008
  16. 16. The large majority of consumers (61%) rely on user reviews for product information and research, with a much smaller group preferring editorial reviews (15%) or information from brands (8%). * Razorfish Feed survey 2008
  17. 17. 97% declares a digital brand experience has influenced whether or not they went on to purchase a product or service from a brand* * Razorfish Feed survey 2009
  18. 18. Monthly 55% of the Belgian YourCompany.be internet population is active BOUWINFO.be vraagbaak
  19. 19. YourCompany.be Almost 3 million Belgian users spent 20 minutes on average/day. BOUWINFO.be vraagbaak
  20. 20. YourCompany.be Almost 3 million accounts in Belgium, mainly the BOUWINFO.be youngest generation. vraagbaak
  21. 21. YourCompany.be There are about 250,000 active blogs in BOUWINFO.be Belgium. vraagbaak
  22. 22. YourCompany.be There are about 60,000 Twitter accounts in Belgium. BOUWINFO.be vraagbaak
  23. 23. OK, I got the picture!
  24. 24. The Impact Today
  25. 25. BOUWINFO.be vraagbaak
  26. 26. The participation inequality 1% creators 5% distributors 9% collaborators 85% consumers
  27. 27. Listen, Learn, Act
  28. 28. “Why does listening to your customers sound like a Web 2.0 Idea? It should be a Business 1.0 Necessity.” Jeff Jarvis, Professor Interactive Journalism NYU
  29. 29. The reasons why satisfaction insights money speed
  30. 30. “It's like a live focus group that never closes.” Mark Bernioff, CEO Salesforce
  31. 31. Four steps to success... listen respond engage measure
  32. 32. “Listening requires focus, dedication, continuous efforts and a whole lot of resources, time and money.”
  33. 33. Thanks! Erwin Vanherle Bart Muskala Mgr Strategie & Projecten AdNerd at AdNerds erwin@livios.be bart@adnerds.be

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