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FMCG Social Media Cases for Euprera
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FMCG Social Media Cases for Euprera

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AdNerds presented two cases they recently developed for their clients Pepsi & M&M's in Belgium for the Euprera Congress, stimulating innovative usage of technologies and trends for PR & marketing …

AdNerds presented two cases they recently developed for their clients Pepsi & M&M's in Belgium for the Euprera Congress, stimulating innovative usage of technologies and trends for PR & marketing purposes.

Both projects brought simple games to the masses by integrating with people's networks by tapping into their social media platforms of choice. Both Facebook and Belgium's number 1 youth network, Netlog, were used to attract many vistors each spending over 9 minutes... per visit that is!

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  • 1. Case Study Social Media in FMCGadnerds.be Euprera Spring Symposium #ESS2010
  • 2. Case Study Social Media in FMCGadnerds.be
  • 3. AdNerds is simple math
  • 4. AdNerds = A^TA T A = Advertising T = Technology
  • 5. AdNerds = A^T A T A = Advertising T = Technology
  • 6. Media means people
  • 7. Social Media even more
  • 8. People evolved over time
  • 9. Picture by Peter DaSilva for NYT
  • 10. Whhhhy ?!?
  • 11. 1 In a Hyper-Connected World, People grow Jumping Brains Jumping Brain by Emilio Garcia
  • 12. 2 In a Hyper-Connected World, Google makes sure Everything is Free TomTom Google Maps Navigation Western Europe World 99,99 € 00,00 €
  • 13. • Frozen in time • Real Time• One-size-fits-all • Personalized• One-way • Interactive• Linear • Random• Limited Space • Unlimited Space• Static • Moving• Individual • Networks• Paying • Freebies
  • 14. • Frozen in time • Real Time• One-size-fits-all • Personalized• One-way • Interactive• Linear • Random• Limited Space • Unlimited Space• Static • Moving• Individual • Networks• Paying • Freebies
  • 15. Tap the Power of Connections. Picture by Photos from the Vault on Flickr
  • 16. The inherent viral power of social networks182 friends 430 friends 87 friends 417 friends
  • 17. Unique reach of almost 1000 users 23 friends 62 friends 182 friends 87 friends 430 friends 73 friends 417 friends 54 friends
  • 18. Should you join the social media zeitgeistor dabble around the edges in a wait-and-see stance?
  • 19. Unique visitors Registered Users Games played 400.000 319.486 300.000 200.000 100.000 109.884 81.000 100.000 75.000 33.000 8.500 15.000 35.902 02005 - Online games 2007 - Bigger than life game 2009 - Max It
  • 20. Conversion Rate33% traditionally ~10%
  • 21. Traditional Facebook { 40.000 15.645 30.00035.902 20.000 20.257 10.000 0
  • 22. Time spent00:09:01
  • 23. Total seconds spent104.413.192 based on 193.000 visits
  • 24. TV spots3.480.433 based on 193.000 visits
  • 25. Many clients jumped the band wagon since and they were damn right doing so.
  • 26. NEW SUPE EXCIT R IN VERS G IONmmsopeenrij.be
  • 27. The incentive is the “reason to believe”
  • 28. Wrong, it’s the game, the social object. Social Object theory* is the belief that all successful social media interactions center on an object. The social object is the centerpiecein a dialogue between two or more people. * theory by Jyri Zengeström, Co-founder of Jaiku, Product Manager of Social & Mobile at Google
  • 29. Games played 205.530 205.530 154.147,5 102.765 51.382,5 02010 - M&M’s-op-een-rij (2 weeks)
  • 30. Time spent00:09:13
  • 31. A Couple of things to CHEW on.
  • 32. A Couple of things to CHEW on.
  • 33. Media means People. Not paper.You need a Social Media Strategy. Today. You need a Social M ed Re-allocate if neceia Budget. ssary.Build experiences, not advertising.Tap the connections of networks .

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