Facebook, LinkedIN & Beyond - or how the new media changed how sales people do business
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A lot of industries have changed drastically since the arrival of the internet. Think of the music business. The Internet comes with threats and great opportunities, if you set the proper objectives ...
A lot of industries have changed drastically since the arrival of the internet. Think of the music business. The Internet comes with threats and great opportunities, if you set the proper objectives and strategy.
In this presentation, we present insights in how sales managers and new bizz people can use tools like Facebook and LinkedIN to their benefit. Especially LinkedIN requires a completely different approach, since authority is only gained by participating fully. And having your sales manager be very active on a platform like LinkedIN makes them easier to find for your competitors. But not having them participate, is a threat as well...
At AdNerds - part of Proximity BBDO - we give advice on how to behave, how to set the proper objectives and how to define your strategy.
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