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Ephec
 

Ephec

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Advertising today through the eyes of an AdNerd.

Advertising today through the eyes of an AdNerd.

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    Ephec Ephec Presentation Transcript

    • Friday 25 March 2011
    • Our Mission Proximity BBDO wants to become the preferred agency for companies which already value the importance of future proof and result driven communication, and make other companies aware of the importance of it.Friday 25 March 2011
    • Friday 25 March 2011
    • AdNerds The Radically Digital Division of Proximity BBDOFriday 25 March 2011
    • Friday 25 March 2011
    • Friday 25 March 2011
    • Let’s talk advertising∞…Friday 25 March 2011
    • Friday 25 March 2011
    • The old consumer decision journey many brands fewer brands final choice BUYFriday 25 March 2011
    • Advertising = pretty simpleFriday 25 March 2011
    • Paid MediaFriday 25 March 2011
    • ING OPPER ST OW PFriday 25 March 2011
    • SPRAY PRAYANDFriday 25 March 2011
    • Friday 25 March 2011
    • Today’s consumer decision journey r on side eve c alu ate THE LOYALTY LOOP BO ND advo cate BUY enjoyFriday 25 March 2011
    • Advertising = not so simple anymoreFriday 25 March 2011
    • Owned Media Created Media Earned Media Paid Media ! Factories ! Programs ! Blog ! TV ! Offices ! Events ! Twitter ! Radio ! Retail Outlets ! Contests ! Facebook ! Ads ! Packages ! … ! Natural Google ! Posters ! Website(s) Ranking ! Banners ! … ! … ! …Friday 25 March 2011
    • Customers are looking for companies whose beliefs align with theirsFriday 25 March 2011
    • Our job today: ! First, discover a brand’s idea, its beliefs ! Orchestrate the behavior of the brand so that every time it touches somebody, they are getting the kind of information that helps them LIKE, TRUST and RESPECT the brandFriday 25 March 2011
    • Not so simple anymore but, hey, who doesn’t like a challenge!Friday 25 March 2011
    • And things are getting even much more interesting…Friday 25 March 2011
    • Yes, there are brands out there who don’t work with advertising agencies and simply earn all their media.Friday 25 March 2011
    • Friday 25 March 2011
    • Friday 25 March 2011
    • Friday 25 March 2011
    • It’s not what you sell, it’s what you stand for.Friday 25 March 2011
    • It’s about treating your customer like someone who means something to you.Friday 25 March 2011
    • A good concept doesn’t necessarily mean nice copy and imageryFriday 25 March 2011
    • Albion’s Oven, 2-4 Boundary Street, Shoreditch,LondonFriday 25 March 2011
    • Friday 25 March 2011
    • Friday 25 March 2011
    • Friday 25 March 2011
    • Relevance has become kingFriday 25 March 2011
    • Friday 25 March 2011
    • Craig W. ✓ Mayor of Berkeley Station ✓ Loves to travel,has the jetsetter badge, as well as the gym rat badgeFriday 25 March 2011
    • Friday 25 March 2011
    • Friday 25 March 2011
    • Friday 25 March 2011
    • BART has simply given its customers a better experience. 19% rode BART because of a 43% had recommended 4sq recommendation a destination near BART 38% were having “more fun” 17% connected with friends 14% rode BART more 23% earned frequent rider badge because of their interaction with 4sqFriday 25 March 2011
    • And what kind of work does Proximity BBDO come up with?Friday 25 March 2011
    • Earned Media: Cécémel Snowball FightFriday 25 March 2011
    • Wat zijn de resultaten? 437.992 visitors Unique visitors: 276.496 94.010 registraties 406.053 sneeuwbal-gevechten, 13.037.853 sneeuwballen gegooid 401.124 uitnodigingenFriday 25 March 2011
    • Friday 25 March 2011
    • Real World Case: Free ING Lion AccountFriday 25 March 2011
    • Friday 25 March 2011
    • 1. StrategyFriday 25 March 2011
    • Friday 25 March 2011
    • 2. CreativeFriday 25 March 2011
    • Friday 25 March 2011
    • Friday 25 March 2011
    • Friday 25 March 2011
    • Friday 25 March 2011
    • 3. HotshopFriday 25 March 2011
    • Friday 25 March 2011
    • 3. MetricsFriday 25 March 2011
    • Friday 25 March 2011
    • Friday 25 March 2011
    • Friday 25 March 2011
    • farm2011.beFriday 25 March 2011
    • HX ! TFriday 25 March 2011