DDMC - Countdown to the data explosion

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AdNerds presented at the Data Driven Marketing Congress, the data driven marketing expert group of Stima. …

AdNerds presented at the Data Driven Marketing Congress, the data driven marketing expert group of Stima.

The presentation focuses on the explosion of data these days, with new sources like social media and all the sensory data out there. We look at how data can make sense today and how - in particular - it can help to make even mass media more personalized.

More in: Business , Technology
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Transcript

  • 1. Countdown to the data explosion
  • 2. 3 From Legs & Cleavage to Brains & Knowledge 2 Turning data into action1 Curing mass media collateral damage
  • 3. 3From Legs & Cleavage to Brains & Knowledge
  • 4. If you knew, magically, where all the insects were, you could do very magical things.
  • 5. 2Turning data into action
  • 6. Your new communication strategy must tightly integratereal time insights mined from social media into your use of mass media
  • 7. > $1 billion2002-2010: $44 billion -> $67 billion
  • 8. 1Curing mass media collateral damage
  • 9. PepsiCan Pepsi access your data?
  • 10. PepsiCan Pepsi access your data?
  • 11. 09281631
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  • 17. Countdown to the data explosion