Your SlideShare is downloading. ×
DDMC - Countdown to the data explosion
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

DDMC - Countdown to the data explosion

924
views

Published on

AdNerds presented at the Data Driven Marketing Congress, the data driven marketing expert group of Stima. …

AdNerds presented at the Data Driven Marketing Congress, the data driven marketing expert group of Stima.

The presentation focuses on the explosion of data these days, with new sources like social media and all the sensory data out there. We look at how data can make sense today and how - in particular - it can help to make even mass media more personalized.

Published in: Business, Technology

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
924
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Countdown to the data explosion
  • 2. 3 From Legs & Cleavage to Brains & Knowledge 2 Turning data into action1 Curing mass media collateral damage
  • 3. 3From Legs & Cleavage to Brains & Knowledge
  • 4. If you knew, magically, where all the insects were, you could do very magical things.
  • 5. 2Turning data into action
  • 6. Your new communication strategy must tightly integratereal time insights mined from social media into your use of mass media
  • 7. > $1 billion2002-2010: $44 billion -> $67 billion
  • 8. 1Curing mass media collateral damage
  • 9. PepsiCan Pepsi access your data?
  • 10. PepsiCan Pepsi access your data?
  • 11. 09281631
  • 12. 09281631 10 Pepsi’s! Nice! Congratulations, y ou had your 10th Pep just si this week. That gives yo bonus of 100 points u a ! + 100 credits
  • 13. Generosity Bonus!Congratulations, becauseyou’re a generous guy forsharing your preciousPepsi cans with Jan: + 50 credits
  • 14. Generosity Bonus! Welcome Jan!Congratulations, because Thanks for joining ouryou’re a generous guy for loyalty program. You justsharing your precious earned your first points.Pepsi cans with Jan: Check out what you can do with it in our Shop. + 50 credits + 100 credits
  • 15. urD on’t forget yoPepsi inder:Just a quick rem e is homy our stash at d since . Analmost empty mer, you’re a good custo s nerou we ’re in a ge mood: -1 € on a 6-pack
  • 16. A tastyopportunitySince you like both Pepsiand Lay’s chips, we offeryou this uniqueopportunity + =1€
  • 17. Countdown to the data explosion

×