Your SlideShare is downloading. ×
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Awareness, acquisition and retention using social media.
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Awareness, acquisition and retention using social media.

1,833

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,833
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
24
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Acquisition, retention, awareness, … with Social Media. adnerds.beWednesday 14 April 2010
  • 2. Wednesday 14 April 2010
  • 3. Wednesday 14 April 2010
  • 4. AdNerds is simple mathWednesday 14 April 2010
  • 5. AdNerds = A^T A T A = Advertising T = TechnologyWednesday 14 April 2010
  • 6. AdNerds = A^T A T A = Advertising T = TechnologyWednesday 14 April 2010
  • 7. Wednesday 14 April 2010
  • 8. Media means peopleWednesday 14 April 2010
  • 9. People evolved over timeWednesday 14 April 2010
  • 10. Wednesday 14 April 2010
  • 11. Picture by Peter DaSilva for NYTWednesday 14 April 2010
  • 12. Wednesday 14 April 2010
  • 13. Wednesday 14 April 2010
  • 14. Whhhhy ?!?Wednesday 14 April 2010
  • 15. 1 In a Hyper-Connected World, People grow Jumping Brains Jumping Brain by Emilio GarciaWednesday 14 April 2010
  • 16. 2 In a Hyper-Connected World, Google makes sure Everything is Free TomTom Google Maps Navigation Western Europe World 99,99 € 00,00 €Wednesday 14 April 2010
  • 17. • Frozen in time • Real Time • One-size-fits-all • Personalized • One-way • Interactive • Linear • Random • Limited Space • Unlimited Space • Static • Moving • Individual • Networks • Paying • FreebiesWednesday 14 April 2010
  • 18. Tap the Power of Connections. Picture by Photos from the Vault on FlickrWednesday 14 April 2010
  • 19. Wednesday 14 April 2010
  • 20. The inherent viral power of social networks 182 friends 430 friends 87 friends 417 friendsWednesday 14 April 2010
  • 21. Unique reach of almost 1000 users 23 friends 62 friends 182 friends 87 friends 430 friends 73 friends 417 friends 54 friendsWednesday 14 April 2010
  • 22. 20 09Wednesday 14 April 2010
  • 23. Wednesday 14 April 2010
  • 24. Wednesday 14 April 2010
  • 25. Wednesday 14 April 2010
  • 26. Wednesday 14 April 2010
  • 27. Wednesday 14 April 2010
  • 28. Wednesday 14 April 2010
  • 29. Wednesday 14 April 2010
  • 30. Wednesday 14 April 2010
  • 31. Wednesday 14 April 2010
  • 32. Wednesday 14 April 2010
  • 33. Unique visitors Registered Users Games played 400.000 319.486 300.000 200.000 100.000 109.884 81.000 100.000 75.000 33.000 8.500 15.000 35.902 0 2005 - Online games 2007 - Bigger than life game 2009 - Max ItWednesday 14 April 2010
  • 34. Conversion Rate 33% traditionally ~10%Wednesday 14 April 2010
  • 35. Traditional Facebook { 40.000 15.645 30.000 35.902 20.000 20.257 10.000 0Wednesday 14 April 2010
  • 36. Time spent 00:09:01Wednesday 14 April 2010
  • 37. Total seconds spent 104.413.192 based on 193.000 visitsWednesday 14 April 2010
  • 38. TV spots 3.480.433 based on 193.000 visitsWednesday 14 April 2010
  • 39. Wednesday 14 April 2010
  • 40. NEW SUPE EXCIT R IN VERS G ION mmsopeenrij.beWednesday 14 April 2010
  • 41. Wednesday 14 April 2010
  • 42. The incentive is the “reason to believe”Wednesday 14 April 2010
  • 43. The incentive is the “reason to believe”Wednesday 14 April 2010
  • 44. Wrong, it’s the game, the social object. Social Object theory* is the belief that all successful social media interactions center on an object. The social object is the centerpiece in a dialogue between two or more people. * theory by Jyri Zengeström, Co-founder of Jaiku, Product Manager of Social & Mobile at GoogleWednesday 14 April 2010
  • 45. Wednesday 14 April 2010
  • 46. Wednesday 14 April 2010
  • 47. Wednesday 14 April 2010
  • 48. Wednesday 14 April 2010
  • 49. Wednesday 14 April 2010
  • 50. Registered Users Games played 300.000 205.530 225.000 150.000 48.877 75.000 0 2010 - M&M’s-op-een-rij (2 weeks)Wednesday 14 April 2010
  • 51. Conversion Rate 75% traditionally ~10%Wednesday 14 April 2010
  • 52. Traditional Netlog Facebook { 4.850 50.000 32.836 37.500 48.877 25.000 12.500 11.191 0Wednesday 14 April 2010
  • 53. Time spent 00:09:13Wednesday 14 April 2010
  • 54. Total seconds spent 69.796.895 based on 126.215 visitsWednesday 14 April 2010
  • 55. TV spots 2.326.563 based on 126.215 visitsWednesday 14 April 2010
  • 56. A Couple of things to CHEW on.Wednesday 14 April 2010
  • 57. A Couple of things to CHEW on.Wednesday 14 April 2010
  • 58. Media means People. Not paper. You need a Social Media Strategy. Today. You need a Social M ed Re-allocate if neceia Budget. ssary. Build experiences, not advertising. Tap the connections of networks .Wednesday 14 April 2010
  • 59. Wednesday 14 April 2010

×