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Marketing MIX
 

Marketing MIX

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    Marketing MIX Marketing MIX Presentation Transcript

    • PRODUCTION Cross functional research team New unit at Haridwar plant ITC chefs Procurement through e-choupal
    • PRODUCT AND PRICING Potato chips and finger chips 16 localised flavors 3 size packs Pricing as per competitor Free offer
    • PROMOTION Target audience – 16 to 30 years TV commercials Radio commercials Hoardings Internet
    • CAMPAIGN BUILTUP Awareness about the brand Highlight its crispiness Health conscious
    • DISTRIBUTION Existing chain of distribution Innovative racks Tie-up with Future Group Higher margins to retailers
    • V/S 3 Rupees pack Expand distribution base – cyber cafes and PCOs Localized flavors through Kurkure