Marketing MIX

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Marketing MIX

  1. 1. PRODUCTION Cross functional research team New unit at Haridwar plant ITC chefs Procurement through e-choupal
  2. 2. PRODUCT AND PRICING Potato chips and finger chips 16 localised flavors 3 size packs Pricing as per competitor Free offer
  3. 3. PROMOTION Target audience – 16 to 30 years TV commercials Radio commercials Hoardings Internet
  4. 4. CAMPAIGN BUILTUP Awareness about the brand Highlight its crispiness Health conscious
  5. 5. DISTRIBUTION Existing chain of distribution Innovative racks Tie-up with Future Group Higher margins to retailers
  6. 6. V/S 3 Rupees pack Expand distribution base – cyber cafes and PCOs Localized flavors through Kurkure

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