Oportunities of Mobile Advertising

A Leader in Mobile Search & Advertising The leader of white label mobile search and advertising solutions • Founded in 2004 • Over 20 partners in more than 11 countries • Most advanced targeting techniques and relevant marketing solutions for advertisers • Accessible by +140M mobile users globally 120+ employees from mobile, search & advertising • Presence in UK, France, Spain, Netherlands, Sweden, Canada, Israel © 2008 JumpTap, Inc. All rights Reserved. Confidential and Proprietary 3

Mobile Search and Advertising Value Chain Users Advertisers & Mobile Ad Inventory Agencies Network: Search Keywords Display Inventory © 2008 JumpTap, Inc. All rights Reserved. Confidential and Proprietary

Mobile Web Usage Is Taking Off 25-30% of Internet users in Broad Usage – Not Only Teens Europe accessed the mobile- web from their phone in 2007* Growth will come from: • Wider offering of ad- supported content/services Question: Do you access the Internet on your mobile device? (yes) Base: U.S. mobile users ages 16+ (n=1,001) - Source: iCrossing | How America Searches: Mobile | April 2007 • Greater penetration of broadband-capable phones • Adoption of handsets like Millions the iPhone and competitors Source: Emarketer, August 2007 © 2008 JumpTap, Inc. All rights Reserved. Confidential and Proprietary 5

Get Started - Banners & Paid Search Mobile Banners Paid Search krepšinis 1. Krepšinis wap.alfa.lt 1. Krepšinis - Turinys wapedia.mobi 2. BasketNews.lt: Čia gyvena krepšinis gateway.oceanlake.com 3. Įdomioji statistika xneox.com • High visibility for branding • Performance-based, perfect for • Targeting by context, handset and instigating user actions day part © 2008 JumpTap, Inc. All rights Reserved. Confidential and Proprietary 8

Case Study: Banking - Caja Madrid Awareness campaign to drive consumers to open new savings accounts • financial calculators, new product details and contest to win 500,000 euros! Campaign results: • 60,000 new clients • €2,700M+ new savings deposits in initial two months • 3.5MM mobile banner hits • 100K people accessing mobile site © 2008 JumpTap, Inc. All rights Reserved. Confidential and Proprietary 10

Case Study: Automotives - BMW Awareness campaign for new BW Series 1 Mobile ad coincided with the launch of the car • Landing page provided more information about new car Results: • CTRs over 4% • Higher awareness with youth demographic © 2008 JumpTap, Inc. All rights Reserved. Confidential and Proprietary 11

Autos Category Sponsorship Media Elements: • Autos channel sponsorship – 1.5MM impressions • SMS push to • SMS pull messages Creative Elements: • Mobile banners & microsite • SMS campaign creation & management • Planning & implementation of campaign Car Finder Reviews Pricing Images Fun Advergames Dealer Locator New Autos Channel © 2008 JumpTap, Inc. All rights Reserved. Confidential and Proprietary 12

Promotional Campaigns SMS Push Link to Advertiser interstitial page before going to the Autos Channel SMS Message Interstitial Advertiser Mobile Site © 2008 JumpTap, Inc. All rights Reserved. Confidential and Proprietary 13

Mobile Creatives Mobile landing experience will be the hub to find more info on the go! Site elements include: • Car configuration • Finance options • Downloadable brochures • Seasonal promotions and incentives • Videos that reinforce branding Promotional call-to-action text incorporated into site © 2008 JumpTap, Inc. All rights Reserved. Confidential and Proprietary 14

Oportunities of Mobile Advertising

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