YOUR AD HERE !

AD EFFICIENCY Ad campaigns 2008 August-September 6,5% 27 . 767 428 . 623 TOP TOTAL TOP TOP TOP TOP Banner place 7.59 % 12 . 891 169.773 Jap.lt 8,46 % 5.568 65.826 Mobzo.lt 5.275 3. 358 Clicks 8,17 % 64.584 Mclub.lt 5,38 % 62.440 Pong.lt CTR Impressions Service

On portal advertising: Tele2 Lithuania offers display ads on its mobile portal (wapl.tele2.lt) Currently three banners on each portal page: top, middle and bottom Possible portal section sponsorship High visibility for branding => It brings a more powerful brand impact (multiplies exposure and awareness) Provides simple ad formats (already in use today) with very succesful advertising performance Mobile advertising provides a unique vehicle for introducing new brands that complement other media choice Targeting by demographics, vertical context, handset and timefram e Performance-based perfect for instigating user actions Strong reporting features: impressions, clicks, CTR, etc. CPM/CPT models 5. OFFERING IN LITHUANIA BOTTOM MIDDLE TOP

On portal advertising:

Tele2 Lithuania offers display ads on its mobile portal (wapl.tele2.lt)

Currently three banners on each portal page: top, middle and bottom

Possible portal section sponsorship

High visibility for branding => It brings a more powerful brand impact (multiplies exposure and awareness)

Provides simple ad formats (already in use today) with very succesful advertising performance

Mobile advertising provides a unique vehicle for introducing new brands that complement other media choice

Targeting by demographics, vertical context, handset and timefram e

Performance-based perfect for instigating user actions

Strong reporting features: impressions, clicks, CTR, etc.

CPM/CPT models

ON PORTAL WAP.TELE2.LT PRICES (CPM) BOTTOM MIDDLE TOP ON PORTAL b an n er place 30 LTL 20 LTL 17,5 LTL 25 LTL 17,5 LTL 15 LTL 20 LTL 15 LTL 12 LTL Sections Title page All inventory (title + sections)

FOR MORE INFO, PLEASE CONTACT: Mindaugas Liulys Value Added Services Manager Tele2 Lithuania Mobile: +37068366340 Phone: +37052366340 Fax: +37052366302 Email: mindaugas.liulys@tele2.com http://www.linkedin.com/in/mindaugasliulys THANKS !