Mobile Advertising in Lithuania through Admobi

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  • + Admobi Vilija Vaitkeviciute 7 months ago
    Presentation about mobile penetration, mobile internet usage in Lithuania and mobile advertising services through 'Admobi' in Lithuania
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Mobile Advertising in Lithuania through Admobi - Presentation Transcript

  1. Mobile Advertising Network UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network
  2. WHY mobile phones ?
    • Most common device ( mobile phone has almost every person )
    • Very personal device ( belongs to certain person )
    • New models help easier to surf over internet in mobile phone
    • Every time and everywhere with you (at work, at home, carrying trash out…)
    UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network
  3. Mobile Penetration statistics UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network By mobile penetration, Lithuania is at 3 rd place in Europe : 1. Montenegro – 185,51% 2. Luxemburg – 164 % 3. Lithuania – 148% 4. Italy– 146,1%
  4. Why mobile internet becoming more and more popular ?
    • New models let you to surf web in mobile phone more easier and convenient
    • Faster / cheaper data transmission
    • More good content dedicated surfing internet in mobile phone (mobile operators portals, news, communication, adverts, dating portals)
    UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network
  5. Why advertising in mobile internet sites ?
    • Mobile advertising is accepted
    • very personally by users
    UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network Advertising reaches you anytime because mobile phone is always beside Advertising is well noticeable because of low amount of ads
    • Mobile internet
    • s tatistics in Lithuania :
    UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network
  6. Audience in Lithuania UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network By RRT ( Communications Regulatory Authority ) data there are more than 1,5 mln. of customers using internet in mobile phone in Lithuania
  7. Portals of mobile operators UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network
    • Per 1 month :
    • ~ 150 000 unique users
    • more than 2mln. page views
    • Per 1 month :
    • ~ 250 000 . unique users
    • more than 4mln. page views
    • Per 1 month :
    • ~2 50 000 unique users
    • more than 8mln. page views (SurfPort + SurfOpen)
    Source : Data from mobile operators
  8. Mobile operator portals UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network Tele2+Omnitel+Bit ė There are about 600.000 unique users per month in mobile operator portals. It means ~20% of Lithuania’s population . You can reach these users in “Mobile Reach Package” through Admobi
  9. WEB vs. WAP
    • wap.one.lt by page views could concur with popular Lithuanian web sites
    UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network wap.one.lt >100 000 000 Source : Gemius Baltic, gemiusAudience, July 2008
  10. How do banners look like in sites : UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network
  11. Sometimes WEB sites Ads looks ... UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network
  12. 1 example : www.alfa.lt – wap.alfa.lt UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network
  13. 2 example : www.lrytas.lt – wap.lrytas.lt UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network
  14. Effectiveness of ads in WAP sites : UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network Simple gif banners in WAP can concur with non traditional “Rich Media” ad’s forms in WEB sites (splash, pop-up, expand, floatings)!
  15. AD’s effectiveness in wap.tele2.lt UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network Some Ad campaigns 200 9 March Average CTR in wap.tele2.lt is ~4% Product Banners place Impressions Clicks CTR Garnier Top 365 . 637 16 . 030 4,38 % Gotfun Top 52.992 4.685 8, 84 % Tunes .lt Middle 49.940 3.223 6,45 % Jap.lt Top 98.587 8.980 9,11 %
    • Admobi facilities
    • and services:
    UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network
  16. About ADMOBI UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network Admobi places advertising banners into carefully selected Lithuanian mobile internet (WAP) sites. Also we are cooperating with all 3 main Lithuanian Telcos (Omnitel, Tele2 and Bite)
    • We started in 2007
    • First partner – Bitė
    • First advertising campaign – Sony Ericsson
    • Now : over 40 partner’s sites + Mobile operators portal s
    • (Bitė, Omnitel ir Tele2)
  17. Categories and sites (main sites) for CPC:
    • News, information, business
    • Sites of mobile operators
    UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network Entertainment, leisure Communication, communities
  18. Admobi impressions statistics UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network Admobi approximately shows over 100 mln. impressions per month (numbers without Tele2 and Omnitel WAP portals)
  19. Advertising posibilities:
    • 1 . We can place banner in site for time period
    • (Flat Fee)
    UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network 2. We can place banner in category of sites for clicks (Pay per Click) or/and 1. Need branding? 2. Need potential clients? or / and
  20. How you ad could look like?
    • 1 20 x20
    UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network 16 8 x 28 21 6 x3 6 We can show 3 size banners depending on users mobile phone screen Or we can show 3 size text ad depending on users mobile phone screen Up to 10 symbols Up to 20 symbols Up to 40 simbol s
  21. Partners and Clients UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network

+ Vilija VaitkeviciuteVilija Vaitkeviciute, 7 months ago

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