Mobile Advertising in Lithuania through Admobi

Mobile Advertising Network UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network

WHY mobile phones ?

Most common device ( mobile phone has almost every person )

Very personal device ( belongs to certain person )

New models help easier to surf over internet in mobile phone

Every time and everywhere with you (at work, at home, carrying trash out…)

UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network

Mobile Penetration statistics UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network By mobile penetration, Lithuania is at 3 rd place in Europe : 1. Montenegro – 185,51% 2. Luxemburg – 164 % 3. Lithuania – 148% 4. Italy– 146,1%

Why mobile internet becoming more and more popular ?

New models let you to surf web in mobile phone more easier and convenient

Faster / cheaper data transmission

More good content dedicated surfing internet in mobile phone (mobile operators portals, news, communication, adverts, dating portals)

Why advertising in mobile internet sites ?

Mobile advertising is accepted

very personally by users

UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network Advertising reaches you anytime because mobile phone is always beside Advertising is well noticeable because of low amount of ads

Mobile internet

s tatistics in Lithuania :

Audience in Lithuania UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network By RRT ( Communications Regulatory Authority ) data there are more than 1,5 mln. of customers using internet in mobile phone in Lithuania

Portals of mobile operators UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network

Per 1 month :

~ 150 000 unique users

more than 2mln. page views

Per 1 month :

~ 250 000 . unique users

more than 4mln. page views

Per 1 month :

~2 50 000 unique users

more than 8mln. page views (SurfPort + SurfOpen)

Source : Data from mobile operators

Mobile operator portals UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network Tele2+Omnitel+Bit ė There are about 600.000 unique users per month in mobile operator portals. It means ~20% of Lithuania’s population . You can reach these users in “Mobile Reach Package” through Admobi

WEB vs. WAP

wap.one.lt by page views could concur with popular Lithuanian web sites

UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network wap.one.lt >100 000 000 Source : Gemius Baltic, gemiusAudience, July 2008

How do banners look like in sites : UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network

Sometimes WEB sites Ads looks ... UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network

1 example : www.alfa.lt – wap.alfa.lt UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network

2 example : www.lrytas.lt – wap.lrytas.lt UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network

Effectiveness of ads in WAP sites : UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network Simple gif banners in WAP can concur with non traditional “Rich Media” ad’s forms in WEB sites (splash, pop-up, expand, floatings)!

AD’s effectiveness in wap.tele2.lt UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network Some Ad campaigns 200 9 March Average CTR in wap.tele2.lt is ~4% Product Banners place Impressions Clicks CTR Garnier Top 365 . 637 16 . 030 4,38 % Gotfun Top 52.992 4.685 8, 84 % Tunes .lt Middle 49.940 3.223 6,45 % Jap.lt Top 98.587 8.980 9,11 %

Admobi facilities

and services:

About ADMOBI UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network Admobi places advertising banners into carefully selected Lithuanian mobile internet (WAP) sites. Also we are cooperating with all 3 main Lithuanian Telcos (Omnitel, Tele2 and Bite)

We started in 2007

First partner – Bitė

First advertising campaign – Sony Ericsson

Now : over 40 partner’s sites + Mobile operators portal s

(Bitė, Omnitel ir Tele2)

Categories and sites (main sites) for CPC:

News, information, business

Sites of mobile operators

UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network Entertainment, leisure Communication, communities

Admobi impressions statistics UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network Admobi approximately shows over 100 mln. impressions per month (numbers without Tele2 and Omnitel WAP portals)

Advertising posibilities:

1 . We can place banner in site for time period

(Flat Fee)

UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network 2. We can place banner in category of sites for clicks (Pay per Click) or/and 1. Need branding? 2. Need potential clients? or / and

How you ad could look like?

1 20 x20

UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network 16 8 x 28 21 6 x3 6 We can show 3 size banners depending on users mobile phone screen Or we can show 3 size text ad depending on users mobile phone screen Up to 10 symbols Up to 20 symbols Up to 40 simbol s

Partners and Clients UAB "Admobi", Verkių 5 -13 , Vilnius , Lithuania +370 699 03071, [email_address] Mobile advertising network