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Confidential & Proprietary. © Adlucent 2012
»   Chief Client Officer    Adlucent»   Ecommerce Marketing Manager    Oriental Trading Company»   Client Manager    Adluc...
» PPC as a channel    » PPC as a strategic advantage» Keyword analytics   » Shopping analytics
9/27   10/11   10/25   11/8   11/22   12/6   12/20   1/3   1/17
UnitsBids
1. Looks at all data sources when anticipating seasonal spikes2. Doesn’t stop at keyword-level data, but monitors product ...
»   Chief Client Officer, Adlucent»   ashwani@adlucent.com»   Ecommerce Marketing Manager, Oriental Trading Company»   @ga...
Making Retail Paid Search Predictive:  New ways Retailers like OTC are using paid search to drive profitable revenue
Making Retail Paid Search Predictive:  New ways Retailers like OTC are using paid search to drive profitable revenue
Making Retail Paid Search Predictive:  New ways Retailers like OTC are using paid search to drive profitable revenue
Making Retail Paid Search Predictive:  New ways Retailers like OTC are using paid search to drive profitable revenue
Making Retail Paid Search Predictive:  New ways Retailers like OTC are using paid search to drive profitable revenue
Making Retail Paid Search Predictive:  New ways Retailers like OTC are using paid search to drive profitable revenue
Making Retail Paid Search Predictive:  New ways Retailers like OTC are using paid search to drive profitable revenue
Making Retail Paid Search Predictive:  New ways Retailers like OTC are using paid search to drive profitable revenue
Making Retail Paid Search Predictive:  New ways Retailers like OTC are using paid search to drive profitable revenue
Making Retail Paid Search Predictive:  New ways Retailers like OTC are using paid search to drive profitable revenue
Making Retail Paid Search Predictive:  New ways Retailers like OTC are using paid search to drive profitable revenue
Making Retail Paid Search Predictive:  New ways Retailers like OTC are using paid search to drive profitable revenue
Making Retail Paid Search Predictive:  New ways Retailers like OTC are using paid search to drive profitable revenue
Making Retail Paid Search Predictive:  New ways Retailers like OTC are using paid search to drive profitable revenue
Making Retail Paid Search Predictive:  New ways Retailers like OTC are using paid search to drive profitable revenue
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Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue

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The retail space is volatile. In an industry that relies on short conversion times, fluctuating budgets, variable average order values, seasonality, and competing promotions, implementing a predictive paid search program that anticipates market trends and provides consistent revenue growth is a formidable task.

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Transcript of "Making Retail Paid Search Predictive: New ways Retailers like OTC are using paid search to drive profitable revenue"

  1. 1. Confidential & Proprietary. © Adlucent 2012
  2. 2. » Chief Client Officer Adlucent» Ecommerce Marketing Manager Oriental Trading Company» Client Manager Adlucent
  3. 3. » PPC as a channel » PPC as a strategic advantage» Keyword analytics » Shopping analytics
  4. 4. 9/27 10/11 10/25 11/8 11/22 12/6 12/20 1/3 1/17
  5. 5. UnitsBids
  6. 6. 1. Looks at all data sources when anticipating seasonal spikes2. Doesn’t stop at keyword-level data, but monitors product and inventory data as well3. Plans, executes, and measures cross-channel promotions within your brand values4. Uses paid search to test promotions before they are launched in other marketing channels5. Uses paid search data to identify new products and reacts to insights derived from your data in real-time6. Engages in larger business discussions and translates that data into an actionable paid search strategy
  7. 7. » Chief Client Officer, Adlucent» ashwani@adlucent.com» Ecommerce Marketing Manager, Oriental Trading Company» @garrickbaxter» Client Manager, Adlucent» meaghan@adlucent.com
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