An online Mass Merchant turns to Adlucent during a tough economic time to refresh their paid search account. Using seasonal trends and other key factors, Adlucent was able to use DeepSearch™ to optimize for revenue and profitability.

1. The Adlucent team quickly expanded coverage across
the entire retail catalog. It leveraged its advanced
retail DeepSearch™ modules to optimize for revenue
and profitability by predicting key factors, such as product
effectiveness and competitive seasonal trends.
Adlucent also aligned the campaign with the retailers
inventory activity. By automating the extrapolation
of key data from massive daily feeds, Adlucent could
better manage bids based on product availability and
sales priorities. The integration of other product-level
data, such as ratings and reviews, will further enhance
performance and ad relevance.
The Results
Within months, Adlucent boosted profitable revenue
from paid search by 75%. Equally important, Adlucent
doubled conversion rates on paid search campaigns.
By expanding keyword coverage, Adlucent captured
higher quality leads and exceeded the retailer’s
aggressive ROAS target for nonbranded campaigns.
Despite one of the most challenging economic climates
in decades, Adlucent quickly achieved their goals while
setting the stage for continued success and a strong
holiday season.
The Search for Better Returns
A mass merchant, and Internet Retailer Top 50, was
struggling to see success with their paid search program.
Over the years, they had engaged with multiple leading SEM
agencies and technology providers but results had always
been disappointing. Many struggled with managing a
campaign for over four million SKUs and the highly dynamic
nature of SEM for Internet retail. Higher revenue and
new customer acquisitions often came at the expense of
profitability – a compromise they were not willing to make.
Top Retailer Turns to Adlucent
Facing a tough economy, strong competition, and
aggressive margins, this retailer sought a partner with
a fresh strategy and strong, retail-centric technology. They
turned to Adlucent intrigued by the company’s DeepSearch™
technology, geared specifically for retail search marketing.
They were also impressed with Adlucent’s unique
performance-based compensation model. After a highly
successful three-month pilot, Adlucent became the agency
of record for the entire account.
Putting DeepSearch™ to Work
To achieve the merchant’s ambitious ROAS goals, Adlucent
focused specifically on non-branded, product-level terms.
Adlucent Exceeds Revenue Goals Despite Downturn
FINDING BUYERS IN A
TIGHT ECONOMY
““Adlucent is the most innovative search agency we’ve ever worked with, they
delivered exceptional results that other agencies couldn’t achieve.”
-- VP of Marketing, Mass Merchant
C A S E S T U D Y : M A S S M E R C H A N T
Visit us online: adlucent.com
Email us: solutions@adlucent.com
GET STARTED WITH
DATA DRIVEN ADVERTISING