23 Marketing Experts Share Their Digital Insights
Staying ahead of the digital curve isn’t easy. To help, we talked with some of the most results-driven digital marketers out there - the trendsetters - and asked them for accessible, actionable insights. Unlike what you might read in other eBooks, these guys don’t just talk about marketing, they do marketing—in fact, they set the industry standards.
In this eBook, you will hear from thought leaders at Google, Dell, Amazon’s Audible, Hubspot, KISSmetrics, and many others.
Key insights include:
The smartest ways to use social, mobile, video and email in campaigns
Targeting audiences based on time, location and device
Analytics, testing and optimization
Defining—and surpassing—success metrics, like Lifetime Value