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Factors affecting intellectual property strategy in sme's
 

Factors affecting intellectual property strategy in sme's

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    Factors affecting intellectual property strategy in sme's Factors affecting intellectual property strategy in sme's Presentation Transcript

    • Strategic Management ofIntellectual Property for SME’sBy Aditya Kochhar6/6/2013 © Aditya Kochhar 1This work by Aditya Kochhar is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/.
    • • To study various intellectual propertymanagement strategies used in small tomedium enterpriseObjective2© Aditya Kochhar6/6/2013
    • • Legal Protection Strategies• Alternative Protection Strategies• Collaboration Strategies• Open Source StrategiesOverview3© Aditya Kochhar6/6/2013
    • • Innovate and differentiate as a standard policy• Innovations can be imitated by competitors• Negative effect on profitability by imitation• Need appropriate intellectual property strategies toprotect Intellectual PropertyIntroduction4© Aditya Kochhar6/6/2013
    • Legal Protection Strategies,Group One and Group Two6/6/2013 © Aditya Kochhar 5
    • Group OneTrade Secrets, Patents, UtilityModels, Industrial Design, andResearch Disclosures6/6/2013 © Aditya Kochhar 6
    • Trade Secrets7© Aditya Kochhar6/6/2013SecrecyProtectionTradeSecretTradeSecretNon-ImitableInternalDifficult toindependentlyinvent
    • Patents/Utility Models/IndustrialDesigns8© Aditya Kochhar6/6/2013Probable/ProductProfit>Cost Imitable Protect
    • Research Disclosures9© Aditya Kochhar6/6/2013Patent PatentProblem SolutionProductCompetitorCompetitor ProductR.D. R.D.R.D.R.D.R.D.R.D.
    • Overall Strategic Model6/6/2013 © Aditya Kochhar 10ResearchDisclosuresPatents/U.M./I.D.Trade SecretsNon-Imitable Difficult to independently InventImitable CommercializableCovered in patented claimsProbable competitor to products
    • Group TwoCopyrights, Geographical Indicators,and Trade Marks6/6/2013 © Aditya Kochhar 11
    • Copyrights12© Aditya Kochhar6/6/2013Copyrightat birthMediaContractsand licensesBusinessPolicies andDocumentsPromotionalContentRegisteredUnregisteredLevel of Protection
    • Geographical Indicators13© Aditya Kochhar6/6/2013PositiveCustomerSentimentsGeographicallocation ofbusinessG.I.
    • Trademark14© Aditya Kochhar6/6/2013PromotionalContent andMediaSuccessful TrademarkTrademarkPromotionSuccess/Failure
    • Overall Strategic Model6/6/2013 © Aditya Kochhar 15TrademarkOtherG.I.Copyright
    • Alternative Protection Strategies,Complexity of design, Lead TimeAdvantage, Secrecy, and NoProtection6/6/2013 © Aditya Kochhar 16
    • Complexity of Design17© Aditya Kochhar6/6/2013PatentsComplexityof Design
    • Lead Time Advantage18© Aditya Kochhar6/6/2013G1G2G3G4 G5G1G2G3SMECompetition
    • Secrecy19© Aditya Kochhar6/6/2013Lead TimeAdvantagePatentSecrecyComplexityof Design
    • No Protection20© Aditya Kochhar6/6/2013NoProtectionPrice pointComp.Economiesof ScaleLessCompetitionLocalMarketsPrice Point CompetitionEconomies of ScaleLess CompetitionLocal Markets
    • Overall Strategic Model6/6/2013 © Aditya Kochhar 21Lead TimeAdvantageSecrecyComplexityof DesignNo Legal ProtectionShort generation-spanproductsDifficult toimitate products Transferable skills, information,and resource protectionProspective profits < Cost of legal protection or low investment capital
    • Collaboration Strategies,Collaboration with LargeCompanies, other SME’s, focusgroups, and customers6/6/2013 © Aditya Kochhar 22
    • With Large Companies23© Aditya Kochhar6/6/2013Large CompanySMEManufacturerSMEDistributerSMEMarketingSMER&DCopyrightsT.S., Patents/ I.D./ U.M.Trademark, G.I.,Copyrights, T.S.,Patents, I.D., U.M.Trademark,Copyright
    • With Other SME24© Aditya Kochhar6/6/2013MarketingSMER&D SMEManufacturingSMEInterconnectingMediumSMESMESMESME
    • With focus groups25© Aditya Kochhar6/6/2013SMEFG1FG2FG3Product IdeasandDevelopment
    • With Customers26© Aditya Kochhar6/6/2013Customer Needs andAspirationsProduct Ideas andImprovementSuggestionsProducts bySME
    • Overall Strategic Model6/6/2013 © Aditya Kochhar 27S.M.E.L.C.S.M.E.Cust.F.G.Licensing Agreements, Contracts, etcSpecializedCollaborationProduct Ideas andImprovement SuggestionsProduct Development
    • Open Source Strategies,Open Source Software, OpenContent, and Open Source Hardware6/6/2013 © Aditya Kochhar 28
    • OpenSoftwareOpen SourceCodeCan becommerciallyusedCan’t becommerciallyusedFreewareOpen Software29© Aditya Kochhar6/6/2013
    • Open Content30© Aditya Kochhar6/6/2013Generate ContentLicense free forpersonal useCan beshared withsamelicenseCan beshared withdifferentlicenseLicense free forpersonal andCommercial useCan beshared withsamelicenseCan beshared withdifferentlicense
    • Open Hardware31© Aditya Kochhar6/6/2013DesignLicense andDistributeManufacture ConsultTrademark
    • Overall Strategy6/6/2013 © Aditya Kochhar 32Open SourceContentCommercializableNon-CommercializableSoftwareCommercializableNon-CommercializableHardwareCommercializableNon-CommercializableE.g. Marketing MaterialE.g. Support SoftwareOpen to remixand useRestrictedProspectiveProductExperimentalE.g. Arduino Project, 3D Printers Manufacturingand ConsultationHobby Projectsand Research
    • Thank You.6/6/2013 © Aditya Kochhar 33