Factors affecting intellectual property strategy in sme's

Uploaded on


  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Strategic Management ofIntellectual Property for SME’sBy Aditya Kochhar6/6/2013 © Aditya Kochhar 1This work by Aditya Kochhar is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy of this license, visithttp://creativecommons.org/licenses/by-sa/3.0/.
  • 2. • To study various intellectual propertymanagement strategies used in small tomedium enterpriseObjective2© Aditya Kochhar6/6/2013
  • 3. • Legal Protection Strategies• Alternative Protection Strategies• Collaboration Strategies• Open Source StrategiesOverview3© Aditya Kochhar6/6/2013
  • 4. • Innovate and differentiate as a standard policy• Innovations can be imitated by competitors• Negative effect on profitability by imitation• Need appropriate intellectual property strategies toprotect Intellectual PropertyIntroduction4© Aditya Kochhar6/6/2013
  • 5. Legal Protection Strategies,Group One and Group Two6/6/2013 © Aditya Kochhar 5
  • 6. Group OneTrade Secrets, Patents, UtilityModels, Industrial Design, andResearch Disclosures6/6/2013 © Aditya Kochhar 6
  • 7. Trade Secrets7© Aditya Kochhar6/6/2013SecrecyProtectionTradeSecretTradeSecretNon-ImitableInternalDifficult toindependentlyinvent
  • 8. Patents/Utility Models/IndustrialDesigns8© Aditya Kochhar6/6/2013Probable/ProductProfit>Cost Imitable Protect
  • 9. Research Disclosures9© Aditya Kochhar6/6/2013Patent PatentProblem SolutionProductCompetitorCompetitor ProductR.D. R.D.R.D.R.D.R.D.R.D.
  • 10. Overall Strategic Model6/6/2013 © Aditya Kochhar 10ResearchDisclosuresPatents/U.M./I.D.Trade SecretsNon-Imitable Difficult to independently InventImitable CommercializableCovered in patented claimsProbable competitor to products
  • 11. Group TwoCopyrights, Geographical Indicators,and Trade Marks6/6/2013 © Aditya Kochhar 11
  • 12. Copyrights12© Aditya Kochhar6/6/2013Copyrightat birthMediaContractsand licensesBusinessPolicies andDocumentsPromotionalContentRegisteredUnregisteredLevel of Protection
  • 13. Geographical Indicators13© Aditya Kochhar6/6/2013PositiveCustomerSentimentsGeographicallocation ofbusinessG.I.
  • 14. Trademark14© Aditya Kochhar6/6/2013PromotionalContent andMediaSuccessful TrademarkTrademarkPromotionSuccess/Failure
  • 15. Overall Strategic Model6/6/2013 © Aditya Kochhar 15TrademarkOtherG.I.Copyright
  • 16. Alternative Protection Strategies,Complexity of design, Lead TimeAdvantage, Secrecy, and NoProtection6/6/2013 © Aditya Kochhar 16
  • 17. Complexity of Design17© Aditya Kochhar6/6/2013PatentsComplexityof Design
  • 18. Lead Time Advantage18© Aditya Kochhar6/6/2013G1G2G3G4 G5G1G2G3SMECompetition
  • 19. Secrecy19© Aditya Kochhar6/6/2013Lead TimeAdvantagePatentSecrecyComplexityof Design
  • 20. No Protection20© Aditya Kochhar6/6/2013NoProtectionPrice pointComp.Economiesof ScaleLessCompetitionLocalMarketsPrice Point CompetitionEconomies of ScaleLess CompetitionLocal Markets
  • 21. Overall Strategic Model6/6/2013 © Aditya Kochhar 21Lead TimeAdvantageSecrecyComplexityof DesignNo Legal ProtectionShort generation-spanproductsDifficult toimitate products Transferable skills, information,and resource protectionProspective profits < Cost of legal protection or low investment capital
  • 22. Collaboration Strategies,Collaboration with LargeCompanies, other SME’s, focusgroups, and customers6/6/2013 © Aditya Kochhar 22
  • 23. With Large Companies23© Aditya Kochhar6/6/2013Large CompanySMEManufacturerSMEDistributerSMEMarketingSMER&DCopyrightsT.S., Patents/ I.D./ U.M.Trademark, G.I.,Copyrights, T.S.,Patents, I.D., U.M.Trademark,Copyright
  • 24. With Other SME24© Aditya Kochhar6/6/2013MarketingSMER&D SMEManufacturingSMEInterconnectingMediumSMESMESMESME
  • 25. With focus groups25© Aditya Kochhar6/6/2013SMEFG1FG2FG3Product IdeasandDevelopment
  • 26. With Customers26© Aditya Kochhar6/6/2013Customer Needs andAspirationsProduct Ideas andImprovementSuggestionsProducts bySME
  • 27. Overall Strategic Model6/6/2013 © Aditya Kochhar 27S.M.E.L.C.S.M.E.Cust.F.G.Licensing Agreements, Contracts, etcSpecializedCollaborationProduct Ideas andImprovement SuggestionsProduct Development
  • 28. Open Source Strategies,Open Source Software, OpenContent, and Open Source Hardware6/6/2013 © Aditya Kochhar 28
  • 29. OpenSoftwareOpen SourceCodeCan becommerciallyusedCan’t becommerciallyusedFreewareOpen Software29© Aditya Kochhar6/6/2013
  • 30. Open Content30© Aditya Kochhar6/6/2013Generate ContentLicense free forpersonal useCan beshared withsamelicenseCan beshared withdifferentlicenseLicense free forpersonal andCommercial useCan beshared withsamelicenseCan beshared withdifferentlicense
  • 31. Open Hardware31© Aditya Kochhar6/6/2013DesignLicense andDistributeManufacture ConsultTrademark
  • 32. Overall Strategy6/6/2013 © Aditya Kochhar 32Open SourceContentCommercializableNon-CommercializableSoftwareCommercializableNon-CommercializableHardwareCommercializableNon-CommercializableE.g. Marketing MaterialE.g. Support SoftwareOpen to remixand useRestrictedProspectiveProductExperimentalE.g. Arduino Project, 3D Printers Manufacturingand ConsultationHobby Projectsand Research
  • 33. Thank You.6/6/2013 © Aditya Kochhar 33