This document provides an overview of Adwords remarketing. It explains how to build targeted remarketing lists and audiences based on website visitors using remarketing tags. Optimization tips are provided, such as setting the right membership duration for lists and updating privacy policies. Different types of remarketing ads like dynamic remarketing and YouTube retargeting are described. Steps are outlined for setting up remarketing campaigns and lists in Adwords. Benefits to customers and advertisers are mentioned, like increased conversions and reduced costs per sale.

1. Adwords Remarketing

2. What you will learn
 How to kickstart your remarketing?
 How to build targeted lists and audiences.
 How to optimize your campaigns.

3. Did You Know?
 20% Adword traffick
is through GDN
 96% of visitors do not
convert
 70% abandon a
shopping cart.
 GDN reaches 90% of
the population
 Ads on 2Million+
websites.

4. What does it involve and Why
adwords
 Code -> Cookie - >
Lists.
 Use one platform
 Sync GA data
 Targeted list building

5. code
 <!-- Google Code for
Remarketing Tag -->
 <!--------------------------
------------------------
 Remarketing tags
may not be
associated with
personally identifiable
information or placed
on pages related to
sensitive categories.
See more information

6. How soon can I start my
remarketing campaign?
Number of visitors needed for a remarketing list
A remarketing list must have at least 100 active visitors within the last 30 days before you can show an ad to
people on the list when they visit a Display Network site. A remarketing list for Google search ads needs to
have a minimum number of 1000 cookies (active visitors) before the list can be used to tailor your search ads.
This helps protect the privacy of those who make up your list.
How quickly visitors are added
Visitors are added to a remarketing list within seconds after visiting a page with a remarketing tag.
Every time someone visits a page containing this tag, the visitor's timestamp is updated so the person
remains on the list for the amount of time specified in the membership duration of the list.
What happens when people are on more than one list
If people visit multiple pages on your site containing remarketing tags, they can be added to more than
one of your remarketing lists. When this happens, all the ads included in the remarketing campaigns
for those lists are eligible to serve. The ad with the highest adrank will then compete for placement in
the auction.

7. Optimization tips
 Decide on a goal
 All visitors visiting
your page
 Completing a specific
goal.
Ex://http.....
/Checkout.html
//http...../Thankyou.html

8. Optimization tips
advance
 Make sure you pick the
right membership
duration when you
initially set up your
lists, as this cannot be
changed at a later
stage.
 Make sure you have
updated your website’s
Privacy Policy to let
users know about the
cookies that will be

9. Types of Remarketing ads
 Dynamic Remarketing
 Remarketing
 Youtube Retargeting

10. Dynamic Remarketing
 Link your Google my
merchant center with
adwords account.
 Create ads with
related products.
 Price change
 Seasonality
 Flash sale offers.

11. Creating Lists
To create lists based on different
templates, follow these steps:
Click the Shared library link in the
navigation bar, below your list of
campaigns.
Click the View link in the
"Audiences" section.
Click the + Audience drop-down
menu and select Remarketing list.
Enter a descriptive remarketing list
name.
In the "Who to add to your list"
section, select a template from the
drop-down menu and fill out the
information.
Enter the membership duration for
your list (when available).
Leave the "Initial list size" checkbox
selected if you'd like to include past

12. Remarketing
 Create campign->select
remarketing->intrest and
remarketing->select your list

13. Using Your GA data
Link your adwords
account with GA.
Create list for different
Actions.
Retarget to specific
optimization goals

15. Setting up a Campaign

16. -cont
Select intrests and
remarketing
And select the
remarketing list created
earlier

17. Remarketing on youtube channel
Link your youtube
account.
Create a list for users
who have seen your
video.
You can target ads or
channel videos to
these audience.

18. Creating a youtube remarketing list

19. Immediate benifits to customer
 Makes the customer feel special with tailored
ads.
 Get the best deal for the customer and save
money.
 Get customer feed back and maintian
relationship.

20. Benifits to advertiser
 Increases conversion and sales.
 Brings down the cost per sale/lead for the
campaign.
 Converts unconvinced clients who abandoned
the shopping cart.
 Top of mind recall for brand.

21. Thank You
Aditya D'souza
Contact: aditya.david@gmail.com
Tel: 8976474536