GlocalizationThink Global…Act Local!All content appearing in this presentation is the property of Yukta Copyright © 2013. ...
What is Glocalization? Globalization - A process by which the people of the world are unified into asingle society. This ...
Back to Square One – the Intent! Building block of vision/ growth Customer Oriented Messaging / Marketing/ Sales Guidi...
 What is the intent of your product / service? Preserve and grow customer wealth Provide robust and economical infrastr...
Need for Glocalization Spread economic risk Currency exchangerates Taxation Benefits 24 x 7 operations Preservation a...
Glocalization CycleCountryMode ofOperationTri-MergeAnalysisLocalizeBeta &LaunchProduct / ServiceIntentAll content appearin...
Identify Products & Services Value add of product / service Customer / business profile Competitive landscape Market s...
Identify Country Taxation / Tariffs Currency exchange rate Ease of operation Micro / Macro Economies (Local / Regional...
Identify Mode of Operation Capital Investment Outsourcing Partnerships (MoU) Exporting products & services Distributi...
Tri-Merged AnalysisGlocalization MatrixAll content appearing in this presentation is the property of Yukta Copyright © 201...
Results from Tri-Merge Analysis Prioritized list of products/services, countries and markets High level investment profi...
Localizing Products & Services Categories Marketing Sales Features and Functions Support and Servicing OperationsAll...
Localizing Products & Services Marketing Understand demographic uniqueness Create emotional attachment byconnecting wit...
Localizing Products & Services Vertical Localization Weights and Measures Language Translation Time zones Currency D...
Unlocalized Products & Services Risks of unlocalization Regulatory issues Cultural issues Brand issues Functional iss...
Glocalization Beta Gather competitive intelligence Short list prospects Form special interest group Show case product ...
Launch Glocal Product & Service Preparations Launch Scope Timing Audience (Prospects) Announcements Sales Approach a...
Glocalization CycleCountryMode ofOperationTri-MergeAnalysisLocalizeBeta &LaunchProduct / ServiceIntentAll content appearin...
Yukta ServicesAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
Yukta ServicesAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.Co...
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Glocalization: Framework for expanding your business internationally

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This presentation is meant to provide frame work for small and medium size businesses think though international expansion.

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Glocalization: Framework for expanding your business internationally

  1. 1. GlocalizationThink Global…Act Local!All content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  2. 2. What is Glocalization? Globalization - A process by which the people of the world are unified into asingle society. This process is a combination of economic, technological,sociocultural and political forces Localization – is the process of adapting a product or service to a particularlanguage, culture, and desired local "look-and-feel." Glocalization – Is a fusion of globalization and localization.By definition, the term “glocal” refers to the individual, group,division, unit, organization, and community which is willing andis able to “think globally and act locally.”All content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  3. 3. Back to Square One – the Intent! Building block of vision/ growth Customer Oriented Messaging / Marketing/ Sales Guiding Principle Anchor / Driving Force!IntentWhy does thecompanyexist?Product 1Service 1Service 2All content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  4. 4.  What is the intent of your product / service? Preserve and grow customer wealth Provide robust and economical infrastructure Provide unforgettable dining experience Getting people on their feet Low cost options environment conservationBack to Square One – the Intent!All content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  5. 5. Need for Glocalization Spread economic risk Currency exchangerates Taxation Benefits 24 x 7 operations Preservation andGrowth Expand customer base Reduce operationalcosts Restrictive regulations Competition pressures Access to qualityresourcesAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  6. 6. Glocalization CycleCountryMode ofOperationTri-MergeAnalysisLocalizeBeta &LaunchProduct / ServiceIntentAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  7. 7. Identify Products & Services Value add of product / service Customer / business profile Competitive landscape Market size and growth Auxiliary markets Expected sales goals Regulatory requirementsAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  8. 8. Identify Country Taxation / Tariffs Currency exchange rate Ease of operation Micro / Macro Economies (Local / Regional /National) trends Resource availability Bureaucracy and political interference /StabilityAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  9. 9. Identify Mode of Operation Capital Investment Outsourcing Partnerships (MoU) Exporting products & services Distribution and servicingAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  10. 10. Tri-Merged AnalysisGlocalization MatrixAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.Product   Country    Mode of Operations  Valves India USA / Canada EU Mexico Mfg DistValue AddAccuracy, Lower TOC, QualityAccuracy, Lower TOC, QualityAccuracy, Lower TOC, Quality, Lower PriceAccuracy, Lower TOC, Quality, Lower PriceAccuracy, Lower TOC, Quality    Customer ProfileMultiple Verticals, Small Medium and Large Businesses, etcPulp & Paper, Small and medium businessesOil, Pulp & Paper, Agri, Medium and Large BusinessesPulp & Paper, Medium and Large businessesPulp & Paper, Small and medium businesses    Competitive LandscapeLarge established and small manufacturersSmall and medium size manufactures, mostly distributionMedium, large manufacturers, strong distribution and servicing and innovationSmall and medium size manufactures, mostly distribution and innovationSmall and medium size manufactures, mostly distribution    Market Size Established market Small Large Large Medium    Growth Trend Rapid, slow, stableRapidly growing cause of booming economyEstablished market but slow growthEstablished market but medium growth Growing market    Currency Exchange RateDifference in currencies   high high low    Auxiliary MarketsEntry into other upcoming industries like oil, paint, etc Paint, Agriculture None None Agriculture    
  11. 11. Results from Tri-Merge Analysis Prioritized list of products/services, countries and markets High level investment profile Opportunity size and cost Risk profile and fluctuations Vision attainmentAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  12. 12. Localizing Products & Services Categories Marketing Sales Features and Functions Support and Servicing OperationsAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  13. 13. Localizing Products & Services Marketing Understand demographic uniqueness Create emotional attachment byconnecting with local issues Don’t just translate…relate! Use social media effectively Offer choices (but not in a confusing way)All content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  14. 14. Localizing Products & Services Vertical Localization Weights and Measures Language Translation Time zones Currency Data formatting Reporting Social Context Privacy laws Pricing (includingTaxation)All content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  15. 15. Unlocalized Products & Services Risks of unlocalization Regulatory issues Cultural issues Brand issues Functional issues Product and service failureAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  16. 16. Glocalization Beta Gather competitive intelligence Short list prospects Form special interest group Show case product / service (Prototypes) Solicit glocalization feedback Create glocal user profile Chart workflow, pain points and non value add activitiesAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  17. 17. Launch Glocal Product & Service Preparations Launch Scope Timing Audience (Prospects) Announcements Sales Approach andCollateralAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  18. 18. Glocalization CycleCountryMode ofOperationTri-MergeAnalysisLocalizeBeta &LaunchProduct / ServiceIntentAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  19. 19. Yukta ServicesAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.
  20. 20. Yukta ServicesAll content appearing in this presentation is the property of Yukta Copyright © 2013. All rights reserved.Contact Information: 830-883-1433Email: info@yukta.co.inSite: yukta.co.inGood Reads:http://www.acclaro.com/newsletter/save-money-software-localizationhttp://www.infoentrepreneurs.org/en/guides/assess-your-options-for-growth/http://www.startupoverseas.co.uk/expanding-a-business-in-canada/preparing-to-expand.html

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