The Green RadarSustainable Technology & DesignAditya Anupkumar / Andreas Kleinschmidt / AntonellaSquadrito / Arturo Gutier...
Network Strategy                   Group A1-C
Platform           Group A1-C
Group A1-C
Curation and Reblogging                          Group A1-C
Group A1-C
Online Presence                  Group A1-C
Group A1-C
Our First Post                 Group A1-C
Group A1-C
Organic Growth                 Group A1-C
• Discoverable.                  Group A1-C
• Discoverable.  – “The Green Radar” – generic and specific at    the same time                                           ...
• Discoverable.  – “The Green Radar” – generic and specific at    the same time  – Machine Tags – “Environment”,    “Susta...
• Discoverable.• Credible  – Clean interface and brand design                                       Group A1-C
Font: Requiem, Hoefler, Frère & JonesColor: R: 0, G 147, B 29                                        Group A1-C
• Discoverable.• Credible  – Clean interface and brand design  – Presence on multiple platforms                           ...
Group A1-C
• Discoverable.• Credible.• Engaging  – Sustainability Thought Leaders                                     Group A1-C
Group A1-C
• Discoverable.• Credible.• Engaging  – Sustainability Thought Leaders  – Major Corporations                              ...
Group A1-C
Group A1-C
Metrics          Group A1-C
Group A1-C
Group A1-C
12 K       Group A1-C
Group A1-C
3K     Group A1-C
Group A1-C
• Google Analytics and AdWords                                 Group A1-C
Group A1-C
1K     Group A1-C
Group A1-C
15.5 K         Group A1-C
Group A1-C
36.35        Group A1-C
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Questions?             Group A1-C
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The Green Radar - Blog Metrics

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A presentation discussing the strategies used to make The Green Radar popular over the month-long stipulated period.

Published in: Self Improvement
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  • The Green Radar story – Radar = Curation
  • There are only three rules to growing Organically
  • Network amplification potential (Friends of friends)
  • Klout measures your social media “clout” / “influence”
  • Klout: Socializer:“You are the hub of social scenes and people count on you to find out what's happening. You are quick to connect people and readily share your social savvy. Your followers appreciate your network and generosity.”
  • The Green Radar - Blog Metrics

    1. 1. The Green RadarSustainable Technology & DesignAditya Anupkumar / Andreas Kleinschmidt / AntonellaSquadrito / Arturo Gutierrez / Giuseppe Bono / Guilherme Costa Alves| Group A1-C
    2. 2. Network Strategy Group A1-C
    3. 3. Platform Group A1-C
    4. 4. Group A1-C
    5. 5. Curation and Reblogging Group A1-C
    6. 6. Group A1-C
    7. 7. Online Presence Group A1-C
    8. 8. Group A1-C
    9. 9. Our First Post Group A1-C
    10. 10. Group A1-C
    11. 11. Organic Growth Group A1-C
    12. 12. • Discoverable. Group A1-C
    13. 13. • Discoverable. – “The Green Radar” – generic and specific at the same time Group A1-C
    14. 14. • Discoverable. – “The Green Radar” – generic and specific at the same time – Machine Tags – “Environment”, “Sustainability”, “Green” “Social Responsibility” Group A1-C
    15. 15. • Discoverable.• Credible – Clean interface and brand design Group A1-C
    16. 16. Font: Requiem, Hoefler, Frère & JonesColor: R: 0, G 147, B 29 Group A1-C
    17. 17. • Discoverable.• Credible – Clean interface and brand design – Presence on multiple platforms Group A1-C
    18. 18. Group A1-C
    19. 19. • Discoverable.• Credible.• Engaging – Sustainability Thought Leaders Group A1-C
    20. 20. Group A1-C
    21. 21. • Discoverable.• Credible.• Engaging – Sustainability Thought Leaders – Major Corporations Group A1-C
    22. 22. Group A1-C
    23. 23. Group A1-C
    24. 24. Metrics Group A1-C
    25. 25. Group A1-C
    26. 26. Group A1-C
    27. 27. 12 K Group A1-C
    28. 28. Group A1-C
    29. 29. 3K Group A1-C
    30. 30. Group A1-C
    31. 31. • Google Analytics and AdWords Group A1-C
    32. 32. Group A1-C
    33. 33. 1K Group A1-C
    34. 34. Group A1-C
    35. 35. 15.5 K Group A1-C
    36. 36. Group A1-C
    37. 37. 36.35 Group A1-C
    38. 38. Group A1-C
    39. 39. Group A1-C
    40. 40. Questions? Group A1-C
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