• Like
Hulu
Upcoming SlideShare
Loading in...5
×

Hulu

  • 553 views
Uploaded on

Business Model Analysis for Hulu

Business Model Analysis for Hulu

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
553
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
19
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Team E!Stayin’ alive
  • 2. Team E!
  • 3. Team E!Content Consumption Model Payment   Medium   Behavior  Bought   Locally  Hosted   Single-­‐Use  Subscribed   Streamed   Ritualis:c  Subsidized  
  • 4. Team E!Content Consumption Model Payment   Medium   Behavior  Bought   Locally  Hosted   Single-­‐Use  Subscribed   Streamed   Ritualis:c  Subsidized  Bought  -­‐>  Locally  Hosted  -­‐>  One-­‐off   Subscribed  -­‐>  Hosted/Streamed  -­‐>  Either  Subsidized  -­‐>  Streamed  -­‐>  Ritualis:c  
  • 5. Team E!Content Consumption Model Payment   Medium   Behavior  Bought   Locally  Hosted   Single-­‐Use  Subscribed   Streamed   Ritualis:c  Subsidized  Bought  -­‐>  Locally  Hosted  -­‐>  One-­‐off   Subscribed  -­‐>  Hosted/Streamed  -­‐>  Either  Subsidized  -­‐>  Streamed  -­‐>  Ritualis:c  >>  Implica:ons  for  Users  >>  Implica:ons  for  Content  Creators  >>  Implica:ons  for  Adver:sers  in  Subsidized  Model  
  • 6. Team E!Competitive Landscape hulu streamed aggregated
  • 7. Team E!Pressure from all sides! hulu streamed aggregated Streamed/On Demand Netflix Amazon
  • 8. Team E!Pressure from all sides! hulu streamed aggregated Sold/On Demand Apple Google Play Amazon Streamed/On Demand Netflix Amazon
  • 9. Team E!Pressure from all sides! hulu streamed aggregated Sold/On Demand Apple Google Play Amazon Mirrors NBC.com FOX.com ABC.com Streamed/On Demand Netflix Amazon
  • 10. Team E!Pressure from all sides! hulu streamed aggregated Sold/On Demand Apple Google Play Amazon Mirrors NBC.com FOX.com ABC.com Free YouTube Vimeo Streamed/On Demand Netflix Amazon
  • 11. Team E!Pressure from all sides! hulu streamed aggregated Sold/On Demand Apple Google Play Amazon Mirrors NBC.com FOX.com ABC.com Free YouTube Vimeo Streamed/On Demand Netflix Amazon
  • 12. Team E!Original Content
  • 13. Team E!Platforms as profit centers through content
  • 14. Team E!System Lock-in Total Customer Solutions Best Product Proprietary Standard Low Cost Dominant Exchange Exclusive Channel Horizontal Breadth Redefining Customer Relationships Differentiation Customer Integration Platform Strategy Enabling  through  technology  
  • 15. Team E!System Lock-in Total Customer Solutions Best Product Proprietary Standard Low Cost Dominant Exchange Exclusive Channel Horizontal Breadth Redefining Customer Relationships Differentiation Customer Integration Platform Strategy Enabling  through  technology  
  • 16. Team E!System Lock-in Total Customer Solutions Best Product Proprietary Standard Low Cost Dominant Exchange Exclusive Channel Horizontal Breadth Redefining Customer Relationships Differentiation Customer Integration Platform Strategy Enabling  through  technology  
  • 17. Team E!Implications for advertisers •  Better analytics •  Better targeting •  Re-targeting •  Innovative Ad Formats
  • 18. Team E!Fín