marketing research by aditi

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marketing research by aditi

  1. 1. MARKETING RESEARCH <ul><li>Process of marketing research </li></ul><ul><li>Benefits of marketing research </li></ul>
  2. 2. Process of marketing research <ul><li>Defining the problem </li></ul><ul><li>Developing alternative courses of action </li></ul><ul><li>Collection of data </li></ul><ul><li>Tabulation of data </li></ul><ul><li>Analysis and interpretation </li></ul><ul><li>Preparation of research reports </li></ul>
  3. 3. Defining the problem <ul><li>In this step researcher should define the problem which will help him to find out ways which can be followed for performing research task. For e.g. increasing sales. </li></ul>
  4. 5. Choose alternative course of action <ul><li>In this step researcher choose the best alternative option for making research </li></ul>
  5. 6. Collection of data <ul><li>In this step researcher collect the data from different sources i.e. internal and external sources. </li></ul>
  6. 7. <ul><li>Internal sources like company records. </li></ul><ul><li>External sources like from consumers, suppliers, magazines etc. </li></ul>
  7. 8. Tabulation of data <ul><li>In this step data is systematically tabulated. In this step data is presented in form of tables and diagrams. </li></ul>
  8. 9. Analysis & interpretation <ul><li>In this step analysis and interpretation of data is done for reaching certain conclusions. </li></ul>
  9. 10. Preparation of reports <ul><li>In this step result of research is put in written form called ‘the report’. It should highlight the alternative solution to the problem under study. </li></ul>
  10. 11. Benefits of marketing research <ul><li>Production as per consumer needs </li></ul><ul><li>Increase in sales </li></ul><ul><li>Discovering new opportunities </li></ul><ul><li>Reducing marketing costs </li></ul><ul><li>Helping in planning </li></ul><ul><li>Guides sales promotion efforts </li></ul>
  11. 12. Production as per consumer needs <ul><li>Marketing research help in providing information about change in tastes & preference of consumer </li></ul>
  12. 13. Increase in sales <ul><li>Marketing research also help in increasing sales by best ways of reaching consumer , proper timing of sale promotions. </li></ul>
  13. 14. Discovering new opportunities <ul><li>Marketing research also help in discovering new opportunities for consumers by various means for providing them satisfaction. </li></ul>
  14. 15. Reducing marketing cost <ul><li>Marketing research also help in reducing marketing expenses by avoiding duplication in marketing efforts. </li></ul>
  15. 16. Helping in planning <ul><li>Marketing research also helps in planning for sales by forecasts change in demand, change in market </li></ul>
  16. 17. Guide sales promotion efforts <ul><li>Marketing research also guide sale promotion efforts </li></ul>

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