fast food industry analysis 2013
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

fast food industry analysis 2013

on

  • 2,343 views

 

Statistics

Views

Total Views
2,343
Views on SlideShare
2,341
Embed Views
2

Actions

Likes
1
Downloads
126
Comments
0

1 Embed 2

http://countryxpedia.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft Word

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

fast food industry analysis 2013 Document Transcript

  • 1. International School of Business & Media Table of Contents Top five Fast Food industries ........................................................................................................................ 2 The size of the Industries in following terms ............................................................................................... 4 Sales and Production................................................................................................................................. 5 Employees……………………………………………………………………………………………………………………………………………5 Market share……………………………………………………………………………………………………………………………………….5 Segments…………………………………………………………………………………………………………………………………………….6 Market leader .......................................................................................................................................... 6 Marketing Strategy………………………………………………………………………………………………………………………………….9 Recent Research and Activities………………………………………………………………………………………………………………14 International Trade………………………………………………………………………………………………………………………………..16 Job levels and Descriptions……………………………………………………………………………………………………………………17 Growth prospectus in India……………………………………………………………………………………………………………………26 References…………………………………………………………………………………………………………………………………………….27 1
  • 2. International School of Business & Media 1. Top five product manufacturers/service providers & sellers in India and the history, structure & management of the above manufacturers/ service providers McDonald’s Domino’s Pizza Pizza Hut KFC Subway McDonald’s McDonald’s formed in 1954; McDonald’s brand is the leading global food service retailer with more than 30,000 local restaurants serving nearly 50million people in more than 120 countries.  Mc was started as a drive-in-restaurant by two brothers, Richard and Maurice McDonald’s in californium’s in the year 1937  Ray kroc, distributor of milk shake machine ,expressed interest in the business, and he finalized a deal for franchising with the McDonald’s brother in 1954 .He established a franchising company, the McDonald’s system inc. In 1961,he bought out the McDonald’s brother’s share for $2.7 million and changed the name of the company to McDonald’s Corporation  In India 1996 - First restaurant opens in India, at Basant Lok , Vihar, New Delhi. McDonald’s India is a 50 – 50 JV partnership between McDonald’s Corporation (U.S.A) and two Indian businessman Amit Jatia (Hard castle Restaurants Private Limited, Mumbai)and Vikram Bakshi (Connaught Plaza Restaurants Private Limited, Delhi). Two separate operations in Northern & Western India.  Partners and their management team strained extensively in Indonesia & the U.S. Approximately 75% of the menu available in McDonald’s in India is Indianite and specifically designed to woo Indian customers. Domino’s Pizza Corporate strategy of Domino’s Pizza    “Exceptional people on a mission to be the pizza delivery company in the world” “Think global and act local” “Fun, happiness and convenience’’. 2
  • 3. International School of Business & Media Indian operations are ranked number one for past 3 years and over the last 2 years they opened stores in 15 new cities. Jubilant Food Works Limited (the Company) is a Jubilant Bhartia Group Company, The Company was incorporated in 1995 and initiated operations in 1996, The Company got listed on the Indian bourses in February 2010, Mr, Shyam S, Bhartia, Mr, Hari S, Bhartia and Jubilant Private Ltd, are the Promoters of the Company. The Company is India's largest and fastest growing food service company, with a network of 500+ Domino's Pizza restaurants. Over the period since 1996, Domino’s Pizza India has remained focused on delivering great tasting Pizzas and sides, superior quality, exceptional guest care and value for money offerings. We have endeavored to establish a reputation for being a home delivery specialist capable of delivering pizzas within 30 minutes or else FREE to a community of loyal consumers from all our restaurants around the country. Domino’s believes that when a box of pizza is opened, family and friends come together to share the pizza. Hence, our brand positioning: ‘Yeh Hai Rishton Ka Time’. That’s why, all efforts, whether it is a new innovative and delicious product, offering consumers value for money deals, great service, countrywide presence or the promise to deliver in 30 minutes or free are all directed towards making relationships stronger, warmer and more fun by giving consumers an opportunity to get together, catch up, reunite and spend more time together. Pizza Hut Pizza Hut India is part of Yum! Restaurants International, a division of Yum! Brands Inc. The world's largest restaurant company in terms of system units.Pizza Hut entered India in 1996, and opened its first restaurant in Bangalore. Since then it has captured a dominant and significant share of the pizza market and has maintained an impressive Growth rate of over 40 per cent per annum. Pizza Hut India has 156 restaurants in 35 cities in India. The chain is part of Louisville, Ky.-based Yum! Brands Inc., which has over 36,000 restaurants. The Economic Times' Brand Equity Most Trusted Brands 2009 annual survey has named Pizza Hut the "Most Trusted Food Service Brand" in India for the fifth year, ahead of all other Indian and global brands. Pizza Hut is also the only restaurant company to place in the Top 20 Service Brands list. Subway Subway Franchise Started in 1965 In Bridgeport Connecticut and it is Currently owned and operated by Doctor's Associates, Inc. .One of the fastest growing franchises 38,061 in 98 Countries 25,468 restaurants in the US, 303 in India Largest single-brand restaurant brand globally. Second largest global operator after Yum! Brands Fast Food 3
  • 4. International School of Business & Media Industry in India Relatively new concept in India. Estimated growth of 41% per year. Operating from its main office located in Milford, Connecticut, the quick service restaurant chain has five regional centers to support its expanding international operations. The Asian centre has been growing at a rapid pace and India as a country occupies a pivotal spot on this expansion map. Subway Systems India Pvt Ltd opened its very first restaurant in 2001 in New Delhi and has swiftly grown its operations to 395 operating restaurants in 68 cities across India. Although it is a global brand with a menu that is relatively the same around the world, Subway restaurant’s takes great pride in honoring and respecting local traditions and food preferences and has earned a reputation for offering a healthier alternative to traditionally fatty and greasy fast food. Subway restaurant's in India serve no beef or pork products and have an expanded selection of vegetarian choices. Popular sandwiches, both local and international favorites, include Veggie Patty, Paneer Tikka, Aloo Patty, Roasted Chicken, Chicken Teriyaki, Turkey, and Tuna. KFC KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands, Inc., headquartered in Louisville, Kentucky, United States .Founded by Col. Harland Sanders, KFC is known mainly for his fried chicken, which is usually served in a bucket. . Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin, Kentucky which subsequently moved to a motel. In the early 1950s, he began traveling the United States and met with Pete Harman in Salt Lake City, Utah, and in 1952 cofounded the Kentucky Fried Chicken restaurant is the first in the world (his first restaurant does not use that name). Sanders sold the entire KFC franchise in 1964 worth 2 million USD, which has since been resold three times. Ultimate owner is PepsiCo, which incorporate them into the company Tricon Global Restaurants division, now known as Yum! Brands, Inc. In 1997, Tricon from PepsiCo separately. 4
  • 5. International School of Business & Media 2. The size of McDonald’s, Domino’s Pizza, Pizza Hut, KFC and Subway in following terms – a. Sales, Production McDonald’s Corporation had annual revenues of US$27.5 billion and profits of $5.5 billion in FY year 2012. McDonald’s is present in 40 Indian cities with 217 restaurants and serves 650,000 customers daily Domino’s Pizza delivers an average of 1 million pizzas per day sales of $8.2 billion. Subway Corporation had annual revenues of US $14 billion. KFC had annual revenues of US$20 billion. Pizza Hut had annual revenues of US$12 billion. b. Employees McDonald’s India employs a sizable complement of staff numbering 9,000 people. Pizza Hut India employs a sizable complement of staff numbering 8,000 people. Subway has 150,000 employees across the world. KFC has 180,000 employees across the world. Subway India employs a sizable complement of staff numbering 6,000 people. c. Market Share Among McDonald’s has 42% market share and Subway has share. 40.60% market Among Pizza Hut has 46.4% market share and Dominos has 21.67% market share. KFC has 42.11% market share. 5
  • 6. International School of Business & Media d. Segmentation McDonald’s segmentation in India has three different bases: 1) Demographic Segmentation: Kids, Family and Students McDonald’s offers different products like Happy Meal which includes a free toy for kids. For families it has made different outlets and meals which are suitable for takeaways and drive-thru. McDonald’s has made its environment which is suitable for students of school to hang out with their friends and can get their lunch at McDonald’s. 2)Psychographic segmentation: Convenience and lifestyle McDonald’s has adopted itself according to the convenience and lifestyle of the Indian consumers, as India has a huge vegetarian population so McDonald’s came up with a different and new product line which includes items like Mc Veggie burger and Mc Aloo tikki Burger. They also made McDonald’s as a place to relax and even for entertainment. 3) Behavioral segmentation: Occasions, for e.g. Birthday Parties of kids McDonald’s can get more customers by whom they can get most of the share of India Fast Food Industry but they should emphasis on their Targeting technique. KFC‘s segmentation in India – 1) Demographic Factor Age: Generally there is no age limit focus by the KFC. The target and focus is on each and every individual in a society. KFC finds its largest demographic in the young of any society. Gender: Both male and females are focused by KFC, gender does not play any role here. Household Size: This plays a vital role in the demographic factor of the KFC. Generally they target whole families rather than single persons. This being the reason for their Family Meals which are basically bundled items served at a nominally cheaper rate. 2) Economic Factors Income: Income is an important key factor for KFC. This factor decides which class is to be targeted. In the early rise of KFC they focused on the upper class but slowly are introducing economy meals that attract the lower to middle classes. 6
  • 7. International School of Business & Media Consumption Behavior: It estimates the behavior of people, their liking and disliking towards the pricing of the products. 3) Behavior Factors In behavioral aspect they segmented the market on the basis of quality, taste and price. Following are the different possible segments in this regard: taste conscious, quality conscious, class conscious, and combination of price and quality. 4) Geographic Factors On the basis of the geographical factor we have divided our market in two main segments, urban and semi urban. 5) Political Factor The operations of KFC are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the company to succeed in any foreign market. Subway segmented its market in India based on the following methods; 1) Geographic: The geographic segmentation is based on the segmentation of market through countries, locations, towns & cities. Subway segmented their market based on the test of different geographic location. They are considered COP (Country optional program), SOP (Store optional Program) and MOP (market optional program). For example, they offer mostly halal menu in Middle East countries, mostly vegetable without beef in India, likewise, more sauce for American. 2) Demographic & socio-cultural The demographic segmentation is something related to the age group, gender, life cycle and income. And according to subway it majority of customer are concentrated on the age group in between 18 to 39 years mostly the people are either studying or working. We can observe the change in the products which are consumed by different age groups. So it is a strategy that involves the promotion of the item which meets the requirements of different age groups. 7
  • 8. International School of Business & Media 3) Psychological or psychographic Subway core customer between the age of 16 to 39 are found to be more health conscious. Therefore, by providing healthy and fresh food, subway segmented the customer based on the trends or psychological. Besides by offering the reasonable priced food with fast services, subway wants to suits the pockets of the many college going adults as the concept is something related to the value for money. 3) Behavioral or attitudinal By providing catering services to its customer, Subway is segmenting the market based on the behavioral of its customers. Subway knew that with hectic and busy lifestyle, catering of fresh, healthy and fast food is required in everyday life Subway also make special promotion during occasions like Christmas and new year by offering gift card, etc on the purchase of its food. This shows that they segments he customer based on the occasion under behavioral of its customer. e. Market leader McDonald’s is the market leader in terms of sales. 8
  • 9. International School of Business & Media 3. Marketing Strategy KFC KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. KFC Brands since 1997 when that company was spun off from PepsiCo. KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. 1. Marketing: Managing Profitable Customer Relationship The marketing mix is generally accepted as the use and specification of the ‘four Ps’ describing the strategic position of a product in the marketplace. a. Product Anything that can be offered to a market to satisfy a want or need. KFC’s specialty is fried chicken served in various forms. KFC’s primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine. The main products of KFC still are fried chicken but KFC tried to development new products for suitability with modern situation; the menu for health. Moreover, new menu of KFC will emphasize the taste and health. b. Price The cost of KFC products use high pricing strategy but it’s not high overly. KFC in the country tried to enhance quality of fast food restaurants to change attitude of people that they think KFC is junk food. c. Place Most KFC restaurants are located in the source communities such as shopping malls, the petrol, and lodging en route. d. Promotion The promotion of KFC is quite varieties such as TV program, Internet, public relation, leaflet and etc. moreover, KFC innovate a new menu set for it is easy to order and it’s save money. That a special menu set also is cheaper than normal. 2. Target Marketing As the outlets of KFC are in posh area and prices are too high (overhead expensesrent, air-conditioning, employees), so KFC targets upper and middle classes. Target 9
  • 10. International School of Business & Media market depends upon size and growth rate of population, Company resources and structural attractiveness of market segment. 3. Market Positioning For a product to occupy a clear, distinctive and desirable place relative to “Competing products in the minds of target consumer.” In KFC feedback is taken from the customer in order to know the customer demands and then improvements are made in products. KFC focuses on pure and fresh food in order to create a distinct and clear position in the minds of customers KFC has a strong brand name and they are leading the market in fried chicken. Domino’s Domino’s Pizza has increased its spends on the digital medium and this year, it will be spending 6-7 per cent on digital, out of its total marketing budget as opposed to last year where the spend was 3.5-4 percent. Domino’s Pizza online ordering launched last year has been a runaway success, while it has launched mobile application just month and a half back, which though early days, has seen a traction of 1.5 lakh visits in a short span of time. Harneet Singh Rajpal, Vice President-Marketing, Domino’s Pizza India, talking about their digital foray said: “It’s more to do with closing the loop by being on the digital medium. Quite often the decision to order a pizza is instantaneous. Hence we wanted to facilitate the ordering which could be done by clicking on the ad and placing an order in few simple steps. In fact, digital has become an effective channel for us in driving our business and getting consumers instantly, thus able to measure our return on investments too Television has also helped them in building their brand in Tier II and Tier III cities which is equally important for the company as the metros for growth. In fact, Domino’s has presence in 105 cities and has 465 stores which, makes Domino’s the largest Quick Service Restaurant player in India which has footprints beyond the metros It has recently launched the stuffed garlic bread and the product is even being supported by a TVC. In April this year, it re-launched its Pizza Mania and one has seen a constant effort to rev up its menu. It has also been focusing on side dishes , is to offer to its customers a complete meal experience. 10
  • 11. International School of Business & Media McDonalds The first restaurant opened by McDonalds Company was in San Bernardino, California way back in 1948. At this moment, McDonalds is the world’s finest and leading food service company with more than $40 billion sales from 30, 000 outlets all over the world. However, this company didn’t grow quickly because of fortune. McDonalds has reached where they are now due to hard work and effective marketing strategies. One of the company’s greatest achievements was the opening of the Happy Meal. In year 1970’s, McDonalds Company was searching a new ways to catch the attention of customers. Study indicated that little ones were great influencers in the company’s decision and making process. This led in the world’s first Happy Meal, a combination of meal suitable for children including a free toy which place McDonalds smack-dab in the children sites all over the world. Marketing Strategy: 4P’S. Product Product consists of how the company must design, manufactures the products which improve the experience of every customer. Product refers to physical product and McDonalds includes specific aspects of its service and products like packaging, looks and desirability. This includes non-tangible and tangible features of the services and product. McDonalds has intentionally kept its product depth and width limited. McDonalds had studied the manners of the Indian clients and totally provided various menus as compare to its menu presented in world market. The company laminates beef, mutton and pork burger from their menu. India is just country wherein McDonalds offer vegetarian menu. As well as the cheese and sauce use are pure vegetarian. The company constantly improves its product and service in accordance to the fast changing desires and tastes of its consumers. One of the good examples is the launching of Chicken Maharaja Mac and the Chicken McNuggets. Place The place for the most part includes distribution outlet and channel of the business. It is very essential because the service or the product should be accessible to the consumers at the right time, right place and right quantity. In United States almost 50% of McDonald’s outlets are located three minutes away from each other. There are 11
  • 12. International School of Business & Media specific level of happiness and fun which McDonalds offers to its consumers. It offers value position that based on the requirement of the consumer. Price Pricing strategy is one of the most significant aspects when it comes to marketing. This includes price breakdown, when any discount service or payment available. Business should also consider the possible reactions from its rivalry when it comes to pricing. Pricing strategy was developed in order to attract middle and lower class individual and the result can clearly be seen the customer base Marketing Strategy of McDonald’s restaurant has specific value pricing as well as bundling strategy like combo meal, happy meal, family meal and happy price menu in order to improve total sales of the service and product. Promotion The endorsement activities implement by the Company aids communicate effectively with the potential consumers. Ad targeted to catch the interest of the people it reaches to massive number of customer at a time. Ad plays an important role for product promotion such TV advertisement and posters which also used by some ground breaking business. Subway Subway is positioned as a fast food chain that serves fresh food to it’s target audience mainly comprises of young individuals focused towards healthy diet. Since, 1989, it is one of the fastest growing fast food chains in the world and takes credit of becoming a direct competitor for Pizza Hut. It’s advertising slogan or most precisely put, it’s tagline is, ‘Eat Fresh’ highlighting the actual positioning the business has maintained. Having served customers at an international level, Subway, aims at value being served rather than having a transactional relationship. Moreover, their sandwiches are served based on size mentioned on the menu and consumers can opt for a value addition through customization. . Advertising Campaign Marketers choose colors for their brands very carefully while devising brand logos as colors speak out for the brand. For instance, the dark green color represents health and environment. Green like the color blue is peaceful and calm and shows freshness and hence the dark 12
  • 13. International School of Business & Media green color in the logo denotes environment and health .Similarly, yellow being also in use is neutral color while being the brightest also as it’s between the ranges of wavelength that could be detected by human eyes. Subway targets Subway targets more of the younger generation aiming at nutrition consciousness, these would include ‘empty nest 1 and 2’ (singles and newly married people) and ‘full nest 1 and full nest 2’ (family with young children and that with grownups still living with parents). With respect to the tagline and strategies in use, Subway utilizes a psychographic segmentation strategy with a clear focus on attitudes, interests and opinions (AIO) and life styles. Thus the younger generation is status and principle oriented with emphasis being laid on healthy food. At the same time behaviorist segmentation is being utilized thus making it hybrid. The market is divided according to the loyalty of customers and benefits it has been seeking. Subway also focuses on hard sell approach in terms of the functional benefits and attributes of the menu being offered while the soft sell approach is inclined towards the nutritional value gained and often gets to be criticized for the hefty amounts spent for ad campaigns and promotions In the year 2002, the outlets’ low fat sandwiches were promoted showing Mark Blackwell having lost 42 kilograms after a year of Subway consumption, thereby, elaborating much upon the functional attribute. Later Subway started it’s in game text campaign accompanied by custom creating and text messaging to attract game lovers. 13
  • 14. International School of Business & Media 4. Recent Research and Activities Pizza Hut Pizza Hut adds to Legendary Stuffed Crust Line with New 3-Cheese Stuffed Crust Pizza As per the announcement in PLANO, Texas, Oct. 7, 2013 Nearly 20 years ago Pizza Hut reinvented the way many people eat pizza by introducing Stuffed Crust Pizza. Now, the brand that made it cool to eat a slice of pizza backwards is expanding its Stuffed Crust line with the new 3-Cheese Stuffed Crust Pizza. The 3Cheese Stuffed Crust Pizza will be a permanent addition to the Pizza Hut menu—the first new pizza to be added full-time since the original Stuffed Crust in 1995. McDonald’s The first few McCafe counters will be rolled out in Mumbai followed by other metros such as Bangalore, Pune and Chennai over the next couple of years. Internationally, McCafe’s are housed within McDonald's outlets but have a separate look and feel, the same format will be followed here in India, said Amit Jatia, vicechairman, West life Development, whose subsidiary Hard castle Restaurants holds the development license for McDonald's Corp in south and west of the country. Domino's Pizza Domino's Pizza Online Ordering Is Faster than Ever with Launch of Pizza Profiles 14
  • 15. International School of Business & Media ANN ARBOR, Mich., Sept. 23, 2013 Domino's Pizza (NYSE: DPZ) has, for the past five years, prided itself on having one of the quickest, most convenient online ordering platforms in all of quick service restaurants. And beginning today The recognized world leader in pizza delivery begins a national campaign today promoting its enhanced online ordering profiles platform, allowing customers the ability to save information and reorder their favorite order in as little as five clicks, or about 30 seconds."Our new campaign is the ultimate in bringing together convenience and value," said Russell Weiner, Domino's Pizza chief marketing officer. "We are extremely proud of the online ordering platform we have made available to our fans and customers for the past five years, and today – with the addition of customized profiles and the ability to place a lightning-fast order from Domino's – it gets even better." KFC KFC has taken on a healthier avatar. These include vegetarian products with wholesome ingredients like corn, peas and rice, grilled chicken (at KFC) and vegetables salads and soups (Pizza Hut). "By 2015, our global goal is to have 15% of our meals at one third of the recommended daily allowance in each country that we operate in and further increase that to 20% by 2020". 15
  • 16. International School of Business & Media 5. International Trade HSN Code for the products they import- HSN Code for McDonald’s 94056090 90189023 21039090 90189029 HSN Code for KFC 21069099 69120020 84717020 21069019 49011010 84099949 39269099 73218990 24011090 52085190 HSN Code for Subway 69109000 39222000 69101000 85171290 48195090 48236900 48239013 69120090 39249090 19042000 HSN Code for Domino’s Pizza 21032000 19024090 19021900 19023010 19042000 19049000 19019090 19041090 21069099 21039090 HSN Code for Pizza Hut 39202090 21069099 39206929 39211900 39269099 69120020 The custom duty rates in India for importing the products Company Name McDonald (Food Preparations) KFC (Food Preparations) Domino’s (Sauces, Flour, Seasoning) Pizza Hut (Food Preparations) Subway (Prepared food like cereals) HS Code Basic Duty % CVD % SPL. CVD % 90189023 30 12 4 21069099 150 6 4 19042000 30 12 4 21069099 150 6 4 19042000 30 12 4 16
  • 17. International School of Business & Media 6. Job levels and descriptions McDonald's McDonald's, like to provide the opportunity to earn your money the way you want. Whether you're a people person or more of a behind-the-scenes type, we have a position that works best for you. Front Counter If you're somewhat of a social butterfly, then the Front Counter is the station for you. It's here where you'll get to meet and interact with hundreds of people every day. And as the face of the restaurant, it's also a very valued and respected position. Hospitality Leader Just like you would if you were throwing your own party, a Hospitality Leader makes sure guests are happy, comfortable, and have everything they need. A Hospitality Leader also handles promotions and special events, making this the perfect position for all you aspiring event planners. Drive-Thru The Drive-Thru is like the Front Counter, but with cooler headgear. This position keeps people on the go moving, and it's a fast paced job that needs someone with a high energy level and great people skills. Production Production is where the action is. Whether you work the grill or make salads, you'll be in charge of cooking and prepping meals that are famous the world over. McDonald’s India Positions of Crew Member Making up the majority of the company workforce, McDonald’s crew members generally handle restaurant routines and operations. On any given day, team members may need to handle the cash register, back drive-thru, grill, and fryer. Easily one of the most important responsibilities, crew members with McDonalds must maintain a clean and sanitary environment. Team members of McDonald’s India usually make around minimum wage, though in some instances Hospitality Leader 17
  • 18. International School of Business & Media Hospitality leaders perform duties similar to shift leaders. A hospitality leader usually monitors McDonald’s India crew members and enforces proper procedures and policies. Leaders must also perform the regular restaurant operations. Most importantly, hospitality leaders train new McDonald’s team members and integrate new store policies Management Managers mainly monitor the business aspect of the restaurant and act as liaisons for the corporate parent. To keep restaurants running smoothly, managers also handle the hiring process. McDonald’s managers screen applicants, set up interviews, and handle the initial introduction into working for the fast food chain Corporate fast food Company McDonalds runs just like any major corporation. McDonald’s India needs many corporate employees in departments, like marketing, IT, accounting, real estate, franchising, and other aspects of business management. Typically, corporate employment with McDonald’s India requires a degree or some kind of formal training. McDonalds does offer many internship opportunities for college students and recent graduates, as well. Salary rates for McDonald’s India corporate associates vary by job title, experience, and education level. Benefits of Working at McDonald’s IndiaMcDonald’s India regularly rewards workers with several enticing job benefits. Both part-time workers and full-time crew members earn employment benefits from McDonalds, though the extent of said perks may differ. McDonald’s normally offers training opportunities, education, and even scholarship opportunities for young employees. The hiring and training process may shed more light on employee benefits available with McDonald’s India. Most important to restaurant workers, McDonald’s India offers medical assistance and insurance plans, which include vision, dental, and general health coverage. Smaller work benefits include exclusive employee discounts on clothing and electronics. KFC Area Managers Area Managers are accountable for providing coaching, leadership and operational support to 8-10 KFC Restaurants within a defined Area. 18
  • 19. International School of Business & Media Restaurant General Managers The Restaurant General Manager is accountable for creating and running an energetic and valuable work environment, which is committed to serving the best chicken at the fastest speed and with a smile. The Restaurant General Manager reports directly to an Area Manager and is accountable for successfully implementing and maintaining all Company policies and procedures in relation to operations, customer service, cash handling, marketing, purchasing, human resources, health & safety, administration, training and development. Assistant Managers The Assistant Manager is responsible for assisting the Restaurant General Manager in creating an energetic and valuable work environment, which is committed to serving the best chicken at the fastest speed and with a smile. Assistant Managers are also responsible for ensuring all Company policies and procedures are followed in relation to operations, customer service, cash handling, marketing, purchasing, human resources, health & safety, administration, training and development. Trainee Managers Responsible for assisting the Restaurant General Manager and Assistant Managers in creating an energetic and valuable work environment, which is committed to serving the best chicken at the fastest speed and with a smile. Trainee Managers help with day-to-day running of the restaurant, and need to ensure that all operations, customer service, cash handling, marketing, purchasing, human resources, administration and training & development policies are followed. Customer Service Team Members Responsible for working the service areas and ensuring quality product, service and cleanliness is delivered to all customers at top speed and with a smile. 19
  • 20. International School of Business & Media Food Service Team Members Responsible for putting the crunch in the coating and the zing in the Zinger…the cook’s main task is to prepare and cook the irresistible KFC products! The cook must also maintain the cleanliness of the cooking area as well as the quality of product and speed of preparation. Domino’s Domino’s Pizza jobs feature excellent base pay and opportunities for advancement into managerial roles offering generous salary rates. The international pizza company needs to hire for the following positions: Team Member Domino’s Pizza team member job duties range from preparing food and cleaning work stations to taking food and drink orders and explaining menu items. Team member associates act as cooks and operate kitchen equipment, such as ovens, grills, and microwaves, in order to prepare foods. Domino’s team member employees work directly with customers. The average team member works 15 to 30 hours a week or part-time schedules. Many Domino’s Pizza locations in India hold late hours. The ability to work an open schedule also benefits prospective associates Delivery Driver Applicants with valid permits and clean driving records may find work as Domino’s Pizza delivery drivers. The nationwide pizza chain primarily offers part-time shift options for delivery driver jobs. Primary responsibilities include delivering pizzas and interacting with customers. During slow hours, delivery drivers with Domino’s Pizza may wash dishes, clean dining and kitchen areas, and prepare food. Pay rates typically start out at minimum wage for delivery driver workers. The position also features the ability to earn tips. Management Managerial opportunities available with Domino’s Pizza India include assistant manager and general manager job titles. Domino’s regularly promotes entry-level workers into supervisory roles and hires applicants with sound fast food industry, restaurant industry, or pizza shop industry experience. Excellent leadership capabilities and motivational skills serve candidates well during Domino’s interviews. Managers often share 20
  • 21. International School of Business & Media administrative, recruiting, and supervisory responsibilities. Specific job duties include hiring and training new workers, setting employee schedules, driving sales and increasing customer bases, and maintaining food inventories. Benefits of Working at Domino’s Pizza India Domino’s Pizza India promotes diverse, rewarding, and supporting work environments. Applicants enjoy defined career paths and fast-paced, customer-oriented job settings. Domino’s Pizza also offers free uniforms and paid training to new-hires. Competitive wages also benefit Domino’s Pizza employees. In addition to monetary compensation, work settings, and career development programs, the international pizza chain offers employment benefits packages to eligible associates. Subway Sandwich Artist The Sandwich Artist greets and serves guests, prepares food, maintains food safety and sanitation standards, and handles or processes light paperwork. Exceptional customer service is a major component of this position. Tasks and Responsibilities: 1. Exhibits a cheerful and helpful manner while greeting guests and preparing their orders. 2. Demonstrates a complete understanding of menu items and explains them to guests accurately. 3. Uses Point of Sale system/cash register to record the order and compute the amount of the bill. Collects payment from guests and makes change. 4. Performs Cash-In Procedure- accounting for all forms of money, bread, etc., during the shift. 5. Prepares food neatly, according to formula, and in a timely manner. 6. Checks products in sandwich unit area and restocks items to ensure a sufficient supply throughout the shift. 7. Understands and adheres to proper food handling, safety and sanitation standards during food preparation, service and clean up. 8. Cleans and maintains all areas of the restaurant to promote a clean image. Understands and adheres to the 3-step method for cleaning. 9. Understands and adheres to all quality standards, formulas and procedures as outlined in the Subway Operations Manual. 10. Maintains a professional appearance and grooming standards as outlined in the Subway Operations Manual. 21
  • 22. International School of Business & Media Senior Sandwich Artist The Senior Sandwich Artist performs a variety of duties, including greeting and serving guests, preparing product, maintaining food safety and sanitation standards, and completing light paperwork. Trains newer or less experienced Sandwich Artists .in all tasks and responsibilities. Exceptional customer service is a major component of this position Tasks and Responsibilities: 1. Performs all tasks and responsibilities of a Sandwich Artist as outlined in Sandwich Artist job description. 2. Trains newer or less experienced Sandwich Artists in their tasks and responsibilities. 3. Understands and adheres to all quality standards, formulas and procedures as outlined in the Subway Operations Manual. 4. Maintains a professional appearance and grooming standards as outlined in the Subway Operations Manual. 5. Performs light paperwork duties as assigned. 6. Completes University of Subway courses as directed. Shift Manager The Shift Manager supervises the operations of a shift to ensure that food safety, product preparation, cleanliness and inventory control standards are maintained. This may include scheduling and supervising staff. Exceptional customer service is a major component of this position. Tasks and Responsibilities: 1. Performs all tasks and responsibilities of a Senior Sandwich Artist as outlined in Senior Sandwich Artist job description. 2. Trains newer or less experienced Sandwich Artists in their tasks and responsibilities. 3. Practices inventory control standards. 4. Inspects equipment and storage facilities throughout a shift to ensure that equipment is in proper working order. 5. Schedules and supervises staff as needed. 6. Performs paperwork duties as needed. Assistant Manager The Assistant Manager supervises daily operations to ensure that food safety, product preparation, cleanliness and inventory control standards are maintained. Schedules and 22
  • 23. International School of Business & Media supervises staff. Maintains standards of restaurant safety and security. Exceptional customer service is a major component of this position. Tasks and Responsibilities: 1. Performs all tasks and responsibilities of a Shift Manager as outlined in the Shift Manager job description. 2. As needed, supervises food preparation to ensure that food safety and operations standards are maintained. 3. Coordinates and supervises staff so that standards of cleanliness are maintained as outlined in the Subway Operations Manual. 4. Manages a staff of approximately 4 to 12. Assigns, oversees and evaluates work. Recommends promotion, transfer, or termination of employees. May conduct written and verbal staff evaluations. 5. Performs paperwork duties and assists with product orders and inventory as needed. 6. Assists with planning of special events and promotions. Manager The Manager performs and directs overall restaurant management. Directs staff to ensure that food safety, product preparation, and cleanliness standards are maintained. Maintains standards of restaurant safety and security. Recruits staff and oversees training program. Responsible for inventory and money control systems – may establish inventory schedules. Responsible for local marketing initiatives – may contact prospective customers to promote sales. Maintains business records. Exceptional customer service is a major component of this position. Tasks and Responsibilities: 1. 2. 3. 4. 5. 6. 7. 8. Completes and posts the staff work schedules. Recruits, rewards and terminates staff as needed. Communicates changes of food preparations formulas, standards, etc. to staff. Ensures that all local and national health and food safety codes are maintained and company safety and security policy are followed. Maintains business records as outlined in the SUBWAY® Operations Manual. Analyzes business records to increase sales. Supports local and national marketing initiatives. Identifies and contacts prospective customers to promote sales. Plans special events and promotions. 23
  • 24. International School of Business & Media Multi Unit Manager The Multi-Unit Manager coordinates and supports all activities within the assigned geographic area. Trains, coaches and supports managers. Plans and sets business goals. Focuses on in-store issues. Tasks and Responsibilities:: 1. Coaches and trains shift managers, assistant managers, and managers on operational excellence. Helps to develop new hire orientation programs and rewards programs, monitors training processes to ensure quality training of employees. Develops and maintains staffing levels for managers and assistant managers. Implements management training. 2. Provides leadership to managers and staff in the geographic area to ensure compliance with standards as set in the SUBWAY Operations Manual and applicable government regulations. 3. Ensures that correct operational procedures are followed and takes corrective action if necessary. 4. Works with staff to achieve sales goals, using available reports to identify opportunities. 5. Supports local and national marketing initiatives. Pizza hut Pizza Hut Shift Manager As a Pizza Hut Shift Manager, this means stepping up to take the lead on shifts and exceeding our customers’ expectations. This also means you get involved at the front line providing great customer service, as well as helping out with our freshly prepared products as a routine part of shifts. You will be part of a lively, friendly culture with some exceptional management training which will allow you the opportunity to develop your management skills, while still having the flexibility to do the things you enjoy outside of work. Pizza Hut Driver As a Pizza Hut driver, you are the smiling face that delivers our pizzas direct to the customer’s door. You get to enjoy driving while listening to your own tunes and delivering great pizza. Besides being a team player who enjoys working in a fast paced environment, you will need a smile, keen sense of direction and a reliable set of wheels. They will give you the training you need to succeed on the job, and working with us will 24
  • 25. International School of Business & Media give you the flexibility to suit your lifestyle. Whether its your first job, paying off your mortgage, or just for that extra cash, you get paid for being out on the road as well as being part of a team that gets recognized for their efforts. Pizza Hut Team Member As a Pizza Hut team member, you can be the smiling face that serves our customers or be behind the scenes in the preparation of our products, from making the dough to topping our pizzas. You will need the ability to handle our fast paced working environment with positive energy and a willingness to work as part of a team. They will give you the training you need to succeed on the job. You will learn new things, get recognized for your efforts and develop skills that will last a lifetime. 25
  • 26. International School of Business & Media 7. Growth prospects of Fast Food industry in India The Indian fast food market has been witnessing rapid growth on the back of positive developments and presence of massive investments. Currently, market growth is largely fuelled by the rising young population, working women, hectic schedules, and increasing disposable income of the middle-class households. Some of the unique properties of fast food like quick served, cost advantage, etc are making it highly popular among the masses. Thus, India offers enormous opportunities for both domestic as well as international players. According to this new research report, “Indian Fast Food Market Analysis”, the Indian Fast Food Industry is anticipated to grow at a CAGR of around 34% during 2011-2014. Anticipating the future growth, many big International players are entering into the market by making deals with the domestic players. And those already present in the Indian market are expanding their presence in different provinces of the country. This trend will emerge more strongly during BMI’s forecast period, providing opportunities to local players to widen their product portfolios. BMI research further revealed that there is a large scope of growth in the untapped tierII and tier-III cities, owing to which, major fast food retailers have already started applying various marketing strategies in popularizing their brands in these cities. Furthermore, they are aiming to provide affordable and customized products to suit the needs of people that would ultimately provide necessary boost to the Indian fast food industry. 26
  • 27. International School of Business & Media 8.References http://www.slideshare.net http://www.uniassignment.com http://marketing-team-project.wikispaces.com http://publications.theseus.fi http://en.wikipedia.org http://www.google.com http://www.kfc.com http://www.dominos.com http://www.mcdonalds.com http://www.pizzahut.com http://www.subway.com http://www.cnnmoney.com http://www.cybex.com 27