IBM Design Thinking - nano - Workshop @Sprint Collaboration Day

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Share How the Design mind set
can help us to bring the team together
to Understand & Explore problems and needs putting
the user into the center of processes and How we can iterate over insights and unleash our creative potential.

Through the Doug Dietz's MRI(GE Heath Care) case we could see 'How we can go deep into the user perspective to understand their needs and generate ideas and prototypes to deliver meaningful experiences with personal value.

Talked about IBM Design heritage and
urgent need to deliver experiences
and how the new IBM Design are building a
new Design culture.

Tasting a little of Empathy & Ideation & Storytelling
+ Uncovering our Stakeholders
+ Practicing Empathy through the Personas
+ Generating & Choosing Ideas
+ Telling a story about our Personas and how we can help them

Published in: Design, Technology, Business

IBM Design Thinking - nano - Workshop @Sprint Collaboration Day

  1. 1. Collaboration Program march/2014 @ Design
  2. 2. Drive:! Entrepreneur Attitude through Design Adilson Chicória
  3. 3. Collaboration ?
  4. 4. Collaboration is to realize people through these processes that interact
  5. 5. to create value for .. people.
  6. 6. How can we collaborate ? people of the processes… to the center bringing
  7. 7. …and understand their perspectives ! and co-create solutions together. How can we collaborate ?
  8. 8. Why Design?
  9. 9. Doug Dietz Product Designer at GE 20 years designing MRI and CT machines
  10. 10. Discover Empathy MRI
  11. 11. Discover Empathy MRI what kind of experience does the user remember?
  12. 12. Discover EmpathyDiscover Empathy and about a children?
  13. 13. How ?
  14. 14. design = create for people
  15. 15. design = create for people desirability (People) feasible (Business) viability (Technically) Solução
  16. 16. How ?
  17. 17. Design process empathy co-criation experimentation delivery Challenge discover define deliverydevelop
  18. 18. Empathy empathy co-criation experimentation delivery Challenge discover define deliverydevelop
  19. 19. Se colocando no lugar do usuário Discover standing on user shoes… Empathy
  20. 20. ..understand the people… Discover
  21. 21. … which I going to design for. Discover
  22. 22. Discover EmpathyDiscover Empathy and about a children?
  23. 23. Discover Empathy
  24. 24. Define empathy co-criation experimentation delivery Challenge discover define deliverydevelop
  25. 25. Se colocando no lugar do usuário Define exploring and connecting insights
  26. 26. Se colocando no lugar do usuário Define exploring and connecting insights
  27. 27. Se colocando no lugar do usuário Define co-created
  28. 28. Develop empathy co-criation experimentation delivery Challenge discover define deliverydevelop
  29. 29. experimenting and try to the future Develop Prototyping
  30. 30. …and avoiding waste time developing technologies! which would not works as planned Develop Prototyping
  31. 31. Develop Prototyping sketches
  32. 32. Develop Prototyping sketches
  33. 33. Develop Prototyping sketches
  34. 34. Develop Prototyping testing
  35. 35. Develop Prototyping Doug team
  36. 36. Delivery empathy co-criation experimentation delivery Challenge discover define deliverydevelop
  37. 37. delivery user experiences by design Delivery
  38. 38. Delivery
  39. 39. that they will enjoy and love Delivery
  40. 40. that children will enjoy Delivery
  41. 41. that children will enjoy Delivery
  42. 42. that they will enjoy and love Delivery
  43. 43. that they will enjoy and love Delivery
  44. 44. Design process empathy co-criation experimentation delivery Challenge discover define deliverydevelop
  45. 45. What about Design at IBM ?
  46. 46. Tomas Watson Jr. IBM CEO 1966 "Good Design is good business"
  47. 47. Good Design is good business. 1966 Tomas Watson Jr. IBM Design Program
  48. 48. IBM Design Heritage IBM Connect 2014 http://www.livestream.com/ibmsoftware/video?clipId=pla_3f79b08c-9083-4cfc-98db-03107ed175ab
  49. 49. IBM Select type writer http://www-03.ibm.com/ibm/history/ibm100/us/en/icons/selectric/
  50. 50. Austin Design Studio Opening nov/2013 Ginni Rometty IBM CEOhttps://twitter.com/coastw/status/398185149055373312 “A world transformed by data needs design thinking".
  51. 51. “The biggest driver of sustained growth is! the Client Experience" Ginni Rometty IBM CEO http://www-03.ibm.com/press/us/en/biography/10069.wss
  52. 52. “At IBM, we’ve become great at speaking about the enterprise value proposition but we struggle to deliver the personal value proposition" Phil Gilbert! General Manager IBM Design
  53. 53. IBM Design - Design at Scale https://www.youtube.com/watch?v=FzUrfi-GWeI
  54. 54. Designing an IBM that
  55. 55. it’s a long term
  56. 56. Das 500 empresas que fazem parte do índice S&P 500 fonte: CNBC from S&P 500 companies the design centric companies like IBM outperformed the S&P 500 over 10 years
  57. 57. empathy co-creation experimentação entregar Challenge Definition insights ideation realizaçãoprototipação Tasting Empathy & Ideation & Storytelling
  58. 58. 2 4 5 1 6 Apresentar o Desafio Fazer o Mapa de Stakeholders ? Idéias: usar os achados para criar idéias para ajudar a resolver o desafio Selecionar 3 idéias Apresentar as Idéias selecionadas para as pessoas presentes e ouvir o que elas pensam 3 Usar o Mapa de Empatia para “entender melhor” o usuário ?
  59. 59. Challenge: How can we engage ourselves and embrace the Collaboration Program (Ideas, Assets e Lean) in order to contribute individually and as team to increase our value- added perception for our client eyes regarding our creative potential?
  60. 60. Stakeholders EAI RS Basting, Dev Marcos, ML DPE Gerson, Dpe Fernando, Dev Leader ? ? ? Qual expectativa? ?
  61. 61. Empathy Map desenhar o ! usuário Nome, Idade Perfil
  62. 62. Empathy Map 35
  63. 63. Empathy Map
  64. 64. Ideation
  65. 65. delegar sem perder visibilidade fixar horário de saída fixar horário de saída ter atividades pessoais definidas Ideation
  66. 66. delegar sem perder visibilidade fixar horário de saída fixar horário de saída ter atividades pessoais definidas Ideation 1 2 pesos
  67. 67. delegar sem perder visibilidade fixar horário de saída fixar horário de saída ter atividades pessoais definidas Ideation 1 2 pesos
  68. 68. Ideation 1 2 pesos
  69. 69. Storytelling ?
  70. 70. obrigado! contacts acjardim@br.ibm.com @AdilsonChicoria adilsonchicoria.com chicoria@gmail.com

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