Share How the Design mind set
can help us to bring the team together
to Understand & Explore problems and needs putting
the user into the center of processes and How we can iterate over insights and unleash our creative potential.
Through the Doug Dietz's MRI(GE Heath Care) case we could see 'How we can go deep into the user perspective to understand their needs and generate ideas and prototypes to deliver meaningful experiences with personal value.
Talked about IBM Design heritage and
urgent need to deliver experiences
and how the new IBM Design are building a
new Design culture.
Tasting a little of Empathy & Ideation & Storytelling
+ Uncovering our Stakeholders
+ Practicing Empathy through the Personas
+ Generating & Choosing Ideas
+ Telling a story about our Personas and how we can help them