IBM Design Thinking - nano - Workshop  @Sprint Collaboration Day
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IBM Design Thinking - nano - Workshop @Sprint Collaboration Day

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Share How the Design mind set ...

Share How the Design mind set
can help us to bring the team together
to Understand & Explore problems and needs putting
the user into the center of processes and How we can iterate over insights and unleash our creative potential.

Through the Doug Dietz's MRI(GE Heath Care) case we could see 'How we can go deep into the user perspective to understand their needs and generate ideas and prototypes to deliver meaningful experiences with personal value.

Talked about IBM Design heritage and
urgent need to deliver experiences
and how the new IBM Design are building a
new Design culture.

Tasting a little of Empathy & Ideation & Storytelling
+ Uncovering our Stakeholders
+ Practicing Empathy through the Personas
+ Generating & Choosing Ideas
+ Telling a story about our Personas and how we can help them

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 IBM Design Thinking - nano - Workshop  @Sprint Collaboration Day IBM Design Thinking - nano - Workshop @Sprint Collaboration Day Presentation Transcript

  • Collaboration Program march/2014 @ Design
  • Drive:! Entrepreneur Attitude through Design Adilson Chicória
  • Collaboration ?
  • Collaboration is to realize people through these processes that interact
  • to create value for .. people.
  • How can we collaborate ? people of the processes… to the center bringing
  • …and understand their perspectives ! and co-create solutions together. How can we collaborate ?
  • Why Design?
  • Doug Dietz Product Designer at GE 20 years designing MRI and CT machines
  • Discover Empathy MRI
  • Discover Empathy MRI what kind of experience does the user remember?
  • Discover EmpathyDiscover Empathy and about a children?
  • How ?
  • design = create for people
  • design = create for people desirability (People) feasible (Business) viability (Technically) Solução
  • How ?
  • Design process empathy co-criation experimentation delivery Challenge discover define deliverydevelop
  • Empathy empathy co-criation experimentation delivery Challenge discover define deliverydevelop
  • Se colocando no lugar do usuário Discover standing on user shoes… Empathy
  • ..understand the people… Discover
  • … which I going to design for. Discover
  • Discover EmpathyDiscover Empathy and about a children?
  • Discover Empathy
  • Define empathy co-criation experimentation delivery Challenge discover define deliverydevelop
  • Se colocando no lugar do usuário Define exploring and connecting insights
  • Se colocando no lugar do usuário Define exploring and connecting insights
  • Se colocando no lugar do usuário Define co-created
  • Develop empathy co-criation experimentation delivery Challenge discover define deliverydevelop
  • experimenting and try to the future Develop Prototyping
  • …and avoiding waste time developing technologies! which would not works as planned Develop Prototyping
  • Develop Prototyping sketches
  • Develop Prototyping sketches
  • Develop Prototyping sketches
  • Develop Prototyping testing
  • Develop Prototyping Doug team
  • Delivery empathy co-criation experimentation delivery Challenge discover define deliverydevelop
  • delivery user experiences by design Delivery
  • Delivery
  • that they will enjoy and love Delivery
  • that children will enjoy Delivery
  • that children will enjoy Delivery
  • that they will enjoy and love Delivery
  • that they will enjoy and love Delivery
  • Design process empathy co-criation experimentation delivery Challenge discover define deliverydevelop
  • What about Design at IBM ?
  • Tomas Watson Jr. IBM CEO 1966 "Good Design is good business"
  • Good Design is good business. 1966 Tomas Watson Jr. IBM Design Program
  • IBM Design Heritage IBM Connect 2014 http://www.livestream.com/ibmsoftware/video?clipId=pla_3f79b08c-9083-4cfc-98db-03107ed175ab
  • IBM Select type writer http://www-03.ibm.com/ibm/history/ibm100/us/en/icons/selectric/
  • Austin Design Studio Opening nov/2013 Ginni Rometty IBM CEOhttps://twitter.com/coastw/status/398185149055373312 “A world transformed by data needs design thinking".
  • “The biggest driver of sustained growth is! the Client Experience" Ginni Rometty IBM CEO http://www-03.ibm.com/press/us/en/biography/10069.wss
  • “At IBM, we’ve become great at speaking about the enterprise value proposition but we struggle to deliver the personal value proposition" Phil Gilbert! General Manager IBM Design
  • IBM Design - Design at Scale https://www.youtube.com/watch?v=FzUrfi-GWeI
  • Designing an IBM that
  • it’s a long term
  • Das 500 empresas que fazem parte do índice S&P 500 fonte: CNBC from S&P 500 companies the design centric companies like IBM outperformed the S&P 500 over 10 years
  • empathy co-creation experimentação entregar Challenge Definition insights ideation realizaçãoprototipação Tasting Empathy & Ideation & Storytelling
  • 2 4 5 1 6 Apresentar o Desafio Fazer o Mapa de Stakeholders ? Idéias: usar os achados para criar idéias para ajudar a resolver o desafio Selecionar 3 idéias Apresentar as Idéias selecionadas para as pessoas presentes e ouvir o que elas pensam 3 Usar o Mapa de Empatia para “entender melhor” o usuário ?
  • Challenge: How can we engage ourselves and embrace the Collaboration Program (Ideas, Assets e Lean) in order to contribute individually and as team to increase our value- added perception for our client eyes regarding our creative potential?
  • Stakeholders EAI RS Basting, Dev Marcos, ML DPE Gerson, Dpe Fernando, Dev Leader ? ? ? Qual expectativa? ?
  • Empathy Map desenhar o ! usuário Nome, Idade Perfil
  • Empathy Map 35
  • Empathy Map
  • Ideation
  • delegar sem perder visibilidade fixar horário de saída fixar horário de saída ter atividades pessoais definidas Ideation
  • delegar sem perder visibilidade fixar horário de saída fixar horário de saída ter atividades pessoais definidas Ideation 1 2 pesos
  • delegar sem perder visibilidade fixar horário de saída fixar horário de saída ter atividades pessoais definidas Ideation 1 2 pesos
  • Ideation 1 2 pesos
  • Storytelling ?
  • obrigado! contacts acjardim@br.ibm.com @AdilsonChicoria adilsonchicoria.com chicoria@gmail.com