On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Eye Tools Research Pay Per Click Organic = Free
Statistics 85% click on organic 72% click the first link of interest 25% read all listings first, then click
Web Search Market Share July 2010 Google 84.9% Yahoo 5.9% Bing 3.3% Baidu 3% Other 3% Google Yahoo Bing
One of the methods Google uses to determine a page’s relevance or importance.
Each web page - not site - has a PageRank score
Links - Best Practices
Use redirects and make all internal links point to your domain using the “http://www.mysite.com/”
Link Text SEO: Link nouns not verbs Avoid “ click here ” View the donation page View the donation page .
Off-The-Page SEO Link Building
RSS news feeds
Digg, Delicious, YouTube, Facebook, Twitter
Factor 1: Page Title The #1 important on-the-page ranking factor!
Length: 70 characters or less Google description uses 70 characters.
Use Keyphrases or Keywords Also use it in beginning of page text.
The title is your search results link. It should be clear, sensible, and encourage a click.
Page Title Strategy
Page titles are for more than just SEO
Answers question “Where am I”
Sometimes shows up in Google SERP
Includes main page keyphrases
Keyword Use in Meta Description Tag
Search Engine Ranking Factors Keywords Keyword Use in H2, H3 etc… Keyword Use in Page URL Keyword Use in ALT Tags Frequency of Page Updates Keyword Use in Meta Description Tag HTML Validation Keyword Use in Meta Keywords Tag
Stuff you don’t want in page text
5 to 10 phrases
Do not repeat too much
Keyword Use in Meta Keywords Tag Avoid ….
Keywords Keywords are the foundation of SEO Your non - profit website should determine critical keywords Research their potential value and effectiveness
Google AdWords Keyword Tool https://adwords.google.com/select/KeywordToolExternal Best free keyphrase tool Helps with brainstorming Displays keyword/phrase effectiveness Finds opportunities
Iframes for displaying content
Flash, Silverlight or video for content without text equivalents.
Optimizing Body Copy YUCK! Large blocks of text without headlines and subheadings Bad for SEO Bad for Visitors
Use keywords – a few times per page
Write wisely - 250 words per paragraph
Use Heading: distinguish you paragraph
Add extra pages
Never sacrifice tone, feel or usability
Eye Tracking Studies Poynter Institute
Social Media Optimization Potential for organic traffic and quality backlinks