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Tablet Advertising 101 | Tablet Advertising Professionals
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Tablet Advertising 101 | Tablet Advertising Professionals

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In Episode 1, we’ll give a sneak peek about tablet advertising and how it has evolved to meet the growing demands of our customers. Customer who were once just mere spectators as advertisements …

In Episode 1, we’ll give a sneak peek about tablet advertising and how it has evolved to meet the growing demands of our customers. Customer who were once just mere spectators as advertisements unfold – but have now morphed into more active participants who wants also a piece of the action. We’ll be talking about the advantages and disadvantages of advertising in Apps, and why do they really matter nowadays when it comes to advertising.

Discover more at http://www.tabletadvertisingpros.com

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  • 1. Tablet  Adver-sing  101  |  Episode  1   1  
  • 2. OVERVIEW • Tablet Market! • Apps VS Safari Browser ! 2  
  • 3. INTEGRATES WITH EXISTING PROCESS • Web 1.0 was not designed for tablets! • Lack of HTML5 Resources! • Customers want interactive ads! 3  
  • 4. TABLET MARKET Annual  Tablet  Sales   1,000s  of  Units   350,000   300,000   250,000   200,000   150,000   100,000   50,000   0   2010   2011   2012   2013   2014   2015   Tablet Consumption Growth! 4  
  • 5. PRIMARY COMPUTER 47% 29% 2010 2012 “46.7% of iPad owners say the iPad has become their primary computer, up from 29.1% in 2010”! See Business Insider: How People Actually Use the iPad: Results from Our Exclusive Survey.! 5  
  • 6. IPAD OWNERS ”46.3% lived in households with an income of $100,000 or more.”! http://www.comscore.com/Products_Services/Product_Index/TabLens! 6  
  • 7. TABLET DEVICE SATISFACTION 8.8 8.2 8.7“Overall device satisfaction for tablets was high across the board for iPad (8.8 out of 10), Android tablet (8.2), and Kindle Fire (8.7) owners during the three-month period ending in June.”! http://www.comscore.com/Products_Services/Product_Index/TabLens! 7  
  • 8. APPS - PROS 1.) Native = Fast! 2.) Access to Device Features! 3.) Simple ! 8  
  • 9. APPS - CONS 1.) Lack of Search! 2.) World Wide “Web”! 3.) Difficult to Track! 9  
  • 10. BROWSER - PROS 1.) Open (No App Store)! 2.) Easily Connected! 3.) Cross Platform! 10  
  • 11. BROWSER - CONS 1.) Potentially Slow! 2.) Lack of Buzz! 3.) Quality Control! 11  
  • 12. THE NUMBERS 12  
  • 13. NEXT EPISODE - ENGAGEMENT1.) Tablet Engagement Metrics!2.) How to Build Engaging Ads!3.) Case Study! 13  
  • 14. TabletAdvertisingPros.com! Brett Miller AVP Marketing AdGent Digital brett.miller@adgentdigital.com 309.310.5645 14