SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Tablet Newspapers and Magazines | Tablet Advertising Professionals

by on Dec 11, 2012

  • 499 views

View the episode at: http://adgentdigital.com/tablet-newspapers-and-magazines-episode-6/ ...

View the episode at: http://adgentdigital.com/tablet-newspapers-and-magazines-episode-6/

For Episode 6 of the Tablet Advertising Professionals podcast, a hot topic nowadays will be discussed about how tablet newspapers and magazines have changed the advertising landscape – both for print and online.

We’ve seen a decline in print advertising revenue since 2005, and we’ll try to delve into the reasons and explain what caused them.

We’ll also see how developments with Apps or HTML5 are affecting online advertisers, and the impact they have on the publishers.

And we’ll see what the publishers are doing to adapt to these business changes. Is it really worth it to make the shift from print to online advertising? And what are the challenges publishers have to face to make that shift.

Statistics

Views

Total Views
499
Views on SlideShare
499
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Tablet Newspapers and Magazines | Tablet Advertising Professionals Tablet Newspapers and Magazines | Tablet Advertising Professionals Presentation Transcript