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View the episode at: http://adgentdigital.com/tablet-newspapers-and-magazines-episode-6/ ...
View the episode at: http://adgentdigital.com/tablet-newspapers-and-magazines-episode-6/
For Episode 6 of the Tablet Advertising Professionals podcast, a hot topic nowadays will be discussed about how tablet newspapers and magazines have changed the advertising landscape – both for print and online.
We’ve seen a decline in print advertising revenue since 2005, and we’ll try to delve into the reasons and explain what caused them.
We’ll also see how developments with Apps or HTML5 are affecting online advertisers, and the impact they have on the publishers.
And we’ll see what the publishers are doing to adapt to these business changes. Is it really worth it to make the shift from print to online advertising? And what are the challenges publishers have to face to make that shift.