Tablet Newspapers and Magazines | Tablet Advertising Professionals
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Tablet Newspapers and Magazines | Tablet Advertising Professionals

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View the episode at: http://adgentdigital.com/tablet-newspapers-and-magazines-episode-6/ ...

View the episode at: http://adgentdigital.com/tablet-newspapers-and-magazines-episode-6/

For Episode 6 of the Tablet Advertising Professionals podcast, a hot topic nowadays will be discussed about how tablet newspapers and magazines have changed the advertising landscape – both for print and online.

We’ve seen a decline in print advertising revenue since 2005, and we’ll try to delve into the reasons and explain what caused them.

We’ll also see how developments with Apps or HTML5 are affecting online advertisers, and the impact they have on the publishers.

And we’ll see what the publishers are doing to adapt to these business changes. Is it really worth it to make the shift from print to online advertising? And what are the challenges publishers have to face to make that shift.

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Tablet Newspapers and Magazines | Tablet Advertising Professionals Presentation Transcript

  • 1. Tablet Newspapers and Magazines | Episode 6
  • 2. • Print VS Digital• Digital Newspapers• Digital Magazines
  • 3. PRINT VSDIGITAL
  • 4. The Decline of Print Advertising Revenue 50% DECLINE SINCE 2005 http://stateofthemedia.org/2012/newspapers-building-digital-revenues-proves-painfully-slow/newspapers-by-the-numbers/
  • 5. The Rise of Digital Advertising Revenue 100% RISE SINCE 2004 http://stateofthemedia.org/2012/newspapers-building-digital-revenues-proves-painfully-slow/newspapers-by-the-numbers/
  • 6. 23% OF TABLETNEWS USERSget digital access of some kindthrough a print newspaper ormagazine subscription
  • 7. Apps VS Web Based Papers New York Times Financial Timeshttp://gigaom.com/mobile/which-activities-are-preferred-on-tablets-vs-phones-keynote-tells-all/
  • 8. CASESTUDY
  • 9. MIT Technology Review $124,000 AMOUNT SPENT ON DEVELOPMENThttp://www.technologyreview.com/news/427785/why-publishers-dont-like-apps/
  • 10. Results:• Goal (5,000 Subscriptions)• Result (353 Subscriptions)• Expensive, Time Consuming• Switching to HTML5
  • 11. NEXT EPISODE• Black Friday Tablet Sales• Hottest Tablets• Holiday Shopping on iPads
  • 12. Connect to Learn More…TabletAdvertisingPros.com