Building Viral Ads with Social Media | Episode 3

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Here, at Episode 3, we’ll try to understand how to build ads that that would make people want to spread the word about your company and your brand. We’ll try to understand how different social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+ can help you promote your brand. We’ll analyze which social media platform is best for you, and if you really are reaching out to your right target audience. And more importantly, we hope to see how your business is perceived by the market.

Discover more at http://www.tabletadvertisingpros.com

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Building Viral Ads with Social Media | Episode 3

  1. 1. Building Viral Ads with Social Media | Episode 3
  2. 2. • The “Big 5” Social Networks• Something Worth Sharing• A Clear Call to Action
  3. 3. The best way to “go viral” is to engage millions of users, each of whom sharethrough small networks. “Online sharing, even at viral scale, takes place throughmany small groups, not via the single status post or tweet of a fewinfluencers…Content goes viral when it spreads beyond a particular sphere ofinfluence and spreads across the social web via ordinarily people sharing withtheir friends…the median ratio of Facebook views to shares (is) merely 9-to-1.This means that for every Facebook share, only nine people visited the story.Even the largest stories on Facebook are the product of lots of intimate sharing—not one person sharing and hundreds of thousands of people clicking.”
  4. 4. THE “BIG 5”SOCIALNETWORKS
  5. 5. The 5 Most Sharable Social Networks By US Market Share of Visits %Google+Pinterest Twitter %YouTubeFacebook 0% 10% 20% 30% 40% 50% 60% 70% http://www.marketingcharts.com/wp/interactive/top-10-social-networking-websites-forums-september-2012-23818/
  6. 6. Top 10BrandMovers onFacebook http://www.marketingcharts.com/wp/interactive/top-10-social-networking-websites-forums-september-2012-23818/
  7. 7. Top 10BrandMovers onYouTube http://www.marketingcharts.com/wp/interactive/top-10-social-networking-websites-forums-september-2012-23818/
  8. 8. GeneralTech/MarketingBusinessDesign/Fashion/Food http://www.youtube.com/watch?v=G5BbWuFjuDQ&feature=plcp
  9. 9. SOMETHINGWORTHSHARING
  10. 10. • People Connect with People“NOT BRANDS”• Be Relevant (aka. Timely)• Be Different
  11. 11. http://www.youtube.com/watch?v=G5BbWuFjuDQ&feature=plcp
  12. 12. CLEARCALL TOACTION
  13. 13. Intriguing Calls to Action
  14. 14. Sharing Calls to Action
  15. 15. • Tablet Devices• iPad Mini?• Cross-Platform Ads
  16. 16. Connect to Learn More…TabletAdvertisingPros.com

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