Are Tablets Mobile Devices? | Episode 5
• Device Uses• Web Browsing• Ad Spend
SMARTPHONESVS TABLETS
Apple Knows their AudienceiPhone          iPad
What are Smartphones Used for? • Access Local Information • Search for Information • Find Local Services • Read Entertainm...
What are Tablets Used for?   • Read News   • Search for Information   • Watch Videos   • Researchhttp://gigaom.com/mobile/...
Shopping Activities   Review an Item     Purchase Item     Research Item                                                  ...
MOBILE WEBBROWSING
Tablets are KING for Web Traffic.Apple’s iPad makes up 54.5 percent of mobileweb traffic… compared to just 19.05 percent o...
iPad is the King of Kings.Also, iPad is also continuing to dominatetablet web traffic share entirely, accountingfor 98.10 ...
AD SPEND
Based on Device Categoryhttp://www.businessinsider.com/idc-predicts-tablet-vs-smartphone-ad-spend-2012-11
Mobile Internet Advertising By Device    http://www.businessinsider.com/idc-predicts-tablet-vs-smartphone-ad-spend-2012-11
App VS Browserhttp://www.businessinsider.com/idc-predicts-tablet-vs-smartphone-ad-spend-2012-11
NEXT WEEK• New Tablet Releases• Tablet Newspapers• Tablet Magazines
Connect to Learn More…TabletAdvertisingPros.com
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Are Tablets Mobile Devices? | Episode 5

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Episode 5 is all about device uses, web browsing and ad spend. We’ll try to understand what smart phones are really for, as well as the uses for tablets. And have a look at the shopping activities that are generated through them. Which device really brings in the sales? And which device is the real deal when it comes to online advertising.

For more information visit http://www.tabletadvertisingpros.com

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Are Tablets Mobile Devices? | Episode 5

  1. 1. Are Tablets Mobile Devices? | Episode 5
  2. 2. • Device Uses• Web Browsing• Ad Spend
  3. 3. SMARTPHONESVS TABLETS
  4. 4. Apple Knows their AudienceiPhone iPad
  5. 5. What are Smartphones Used for? • Access Local Information • Search for Information • Find Local Services • Read Entertainment http://gigaom.com/mobile/which-activities-are-preferred-on-tablets-vs-phones-keynote-tells-all/
  6. 6. What are Tablets Used for? • Read News • Search for Information • Watch Videos • Researchhttp://gigaom.com/mobile/which-activities-are-preferred-on-tablets-vs-phones-keynote-tells-all/
  7. 7. Shopping Activities Review an Item Purchase Item Research Item Tablet Checking Price Smartphone Finding a Store 0% 20% 40% 60% 80%http://blog.nielsen.com/nielsenwire/online_mobile/how-us-smartphone-and-tablet-owners-use-their-devices-for-shopping/
  8. 8. MOBILE WEBBROWSING
  9. 9. Tablets are KING for Web Traffic.Apple’s iPad makes up 54.5 percent of mobileweb traffic… compared to just 19.05 percent ofweb traffic coming from iPhone and 26.45coming from other mobile devices. http://venturebeat.com/2012/11/08/ipad-king-mobile-web-traffic/
  10. 10. iPad is the King of Kings.Also, iPad is also continuing to dominatetablet web traffic share entirely, accountingfor 98.10 percent of usage. http://venturebeat.com/2012/11/08/ipad-king-mobile-web-traffic/
  11. 11. AD SPEND
  12. 12. Based on Device Categoryhttp://www.businessinsider.com/idc-predicts-tablet-vs-smartphone-ad-spend-2012-11
  13. 13. Mobile Internet Advertising By Device http://www.businessinsider.com/idc-predicts-tablet-vs-smartphone-ad-spend-2012-11
  14. 14. App VS Browserhttp://www.businessinsider.com/idc-predicts-tablet-vs-smartphone-ad-spend-2012-11
  15. 15. NEXT WEEK• New Tablet Releases• Tablet Newspapers• Tablet Magazines
  16. 16. Connect to Learn More…TabletAdvertisingPros.com
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