Chris Brown
<ul><li>Expanding his career Brown has branched out into acting. He had a small roll in the box office hit ‘Stomp The Yard...
Performing Etc....... Television  Appearances
Film Appearances Etc...
Background Research
Chris Brown was born May 5, 1989 in Tappahannock, Virginia, a small town of approximately 2000 people. He was influenced b...
What does he do? <ul><li>An R&B singer </li></ul><ul><li>Song writer </li></ul><ul><li>Dancer </li></ul><ul><li>& Actor </...
<ul><ul><li>Chris Browns music is mainstream, meaning it can appeal to the diverse demographic. </li></ul></ul><ul><ul><li...
Award Won <ul><li>2006: Choice Music- Breakout (male). Best R&B/Soul or rap new artist for ‘Run It’. Outstanding new artis...
2005 <ul><li>Chris brown released his first album ‘Chris Brown’, this album featured his talents and contain particular hi...
2007 <ul><li>‘ Exclusive’ was Brown’s second, album, it contains hits such as ‘kiss kiss’ and ‘wall to wall’. This album w...
2009 <ul><li>Graffiti  is the third studio album by American R&B and pop recording artist Chris Brown. It is the follow-up...
2011 <ul><li>F.A.M.E.  is the fourth studio album by American recording artist Chris Brown, released March 18, 2011, on Ji...
Mixtapes
2010 <ul><li>Tyga and Chris Brown team up to drop their new collaborative mixtape entitled &quot;Fan of a Fan&quot; Hosted...
2010 <ul><li>New Mixtape from Breezy & Dj Drama. This mix tape consists in the rapping side of Chris brown, however it sti...
2010 <ul><li>New mixtape from Chris Brown hosted by DJ Drama and DJ Babey Drew. This mix tape consists in the rapping side...
2011 <ul><li>MC Breezy’s mixtape ‘Boy in Detention’ is his official rap release — and it is phenomenal. If it weren’t for ...
Brand Image <ul><li>Chris Browns brand image is very much about himself </li></ul><ul><li>Chris Brown brand image has been...
No Air
Genre <ul><li>The genre is a mix of Pop, RnB and Soul music, it has a  broad mid tempo jam that is also escorted by a soft...
Lyrics Chorus Tell Me How I’m supposed to breathe with no air Can’t live can’t breathe with no air that's how I feel whene...
 
Costume/setting  <ul><li>The costumes of the artists in the music video clearly shows themes of RnB and maybe the hip-hop ...
Camera <ul><li>There is use of medium shots on Jordin near the bridge, where she is wearing a red coat. This shot reflects...
Editing <ul><li>There is use of cross shots in the music video from Jordin to her cell phone. The camera cuts to the phone...
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  1. 1. Chris Brown
  2. 2. <ul><li>Expanding his career Brown has branched out into acting. He had a small roll in the box office hit ‘Stomp The Yard’ </li></ul><ul><li>Brown also scored a roll as a high school band geek on the O.C. </li></ul><ul><li>Brown returned to the big screen with a more substantial role on the holiday themed dramatic comedy ‘This Christmas’ where he played Michael (“Baby”) Whitfield. </li></ul><ul><li>He then got the lead role in the sports drama ‘Phenom’ </li></ul><ul><li>In 2010 Chris Brown got a main role on the movie ‘Takers’ as Jesse Attica. </li></ul>His Career
  3. 3. Performing Etc....... Television Appearances
  4. 4. Film Appearances Etc...
  5. 5. Background Research
  6. 6. Chris Brown was born May 5, 1989 in Tappahannock, Virginia, a small town of approximately 2000 people. He was influenced by the music played by his parents. Among his favourites are Michael Jackson, Sam Cooke, Stevie Wonder, Donnie Hathaway, Anita Baker, and Aretha Franklin. Like many of his generation, he wanted to be a rapper, but, at the age of 11 or 12 his mom heard him singing around the house, and she pointed out that he had a great singing voice. By the age of 13, Chris Brown and his mother began looking for recording opportunities. For his first album, Jive Records hooked him up with hot producer Scott Storch, the man behind such hits as 50 Cent's &quot;Candy Shop&quot; and Beyonce's &quot;Naughty Girl.&quot; Chris Brown's first single &quot;Run It!&quot;, featuring Juelz Santana, began to climb the charts in September 2005. The first album, titled Chris Brown , was released at the end of November. &quot;Run It!&quot; reached #1 on the pop singles chart late in the year.
  7. 7. What does he do? <ul><li>An R&B singer </li></ul><ul><li>Song writer </li></ul><ul><li>Dancer </li></ul><ul><li>& Actor </li></ul><ul><li>Rapper </li></ul>
  8. 8. <ul><ul><li>Chris Browns music is mainstream, meaning it can appeal to the diverse demographic. </li></ul></ul><ul><ul><li>The main target audience is 16-24 year olds. </li></ul></ul><ul><ul><li>The older generation are still able to listen to his music </li></ul></ul>
  9. 9. Award Won <ul><li>2006: Choice Music- Breakout (male). Best R&B/Soul or rap new artist for ‘Run It’. Outstanding new artist. Best R&B video. Billboard music awards- New artist of the year, Male artist of the year and Artist of the year. Best new artist (BET awards). BET viewers choice award for ‘Yo (excuse me miss)’ . </li></ul><ul><li>2008: Teen Choice Awards- Choice music male artist, Choice music R&B artist and Choice music R&B track for ‘Forever’. Favourite Male singer. Outstanding male artist. VMA’s Best male video. Best R&B/Soul. Best international act. Best male R&B artist. American Music Awards- Artist of the year, Favourite soul/R&B male artist. Favourite pop/rock male artist. </li></ul><ul><li>2009:Favourite male singer. </li></ul><ul><li>2011: BET awards- Viewers choice award for ‘Look At Me Now’, Best male R&B artist and Best collaboration for ‘Look AT Me Now’. </li></ul>
  10. 10. 2005 <ul><li>Chris brown released his first album ‘Chris Brown’, this album featured his talents and contain particular hit such as ‘run it’, ‘yo excuse me’ which hit #1 in the charts later on in the year. This album contain more of the Slow jams (slow R’n’B) song such as ‘ya man ain’t me’. </li></ul><ul><li>This album cover shows Chris brown as a cool dude however, there is also features that portrays him as the insecure young teenager, this is shown through the close shot as these shots tend to create a sense of insecurity/naivety. </li></ul>
  11. 11. 2007 <ul><li>‘ Exclusive’ was Brown’s second, album, it contains hits such as ‘kiss kiss’ and ‘wall to wall’. This album was based around more if the fast pace R’n’B songs however it also consisted in the typical slow jams as well. </li></ul><ul><li>The cover shot Chris brown in a long shot, this is used to show that he is independent and also that he is older, this is also suited by the way her is dressed, he is wearing a suit, however the suit jacket is over his arm this shows the laid back-ness of Brown. </li></ul>
  12. 12. 2009 <ul><li>Graffiti is the third studio album by American R&B and pop recording artist Chris Brown. It is the follow-up to his successful second album Exclusive (2007). The album was produced during 2008 to 2009 by several record producers, including Polow Da Don, Swizz Beatz, The Runners, and Brian Kennedy. Primarily an R&B and pop outing, Graffiti incorporates elements of electro-pop and hip hop music with synthesizers and electronic-influenced beats. </li></ul><ul><li>This album portrays the dark side of Brown as it consists with him wearing all black however, his nativity is brought out by the cartoon characters in the corner. </li></ul>
  13. 13. 2011 <ul><li>F.A.M.E. is the fourth studio album by American recording artist Chris Brown, released March 18, 2011, on Jive Records. Brown worked with several record producers and songwriters for the album, including Kevin McCall, Jean Baptiste, Brian Kennedy and The Messengers, among others. Musically, F.A.M.E. contains R&B, pop, hip-hop and euro genres. Rappers Lil Wayne, Busta Rhymes and Ludacris, as well as Canadian recording artist Justin Bieber, all make guest vocal appearances on the album. </li></ul><ul><li>&quot;Yeah 3x&quot; was released as the album's lead single on October 25, 2010, and peaked within the top-ten in over ten countries. &quot;Look at Me Now&quot; was released as the second single on February 1, 2011. It topped the US R&B/Hip-Hop Songs and Rap Songs charts, and reached number six on the Billboard Hot 100. &quot;Beautiful People&quot; and &quot;She Ain't You&quot; were released as the third and fourth singles respectively. </li></ul><ul><li>Upon its release, F.A.M.E. received mixed reviews from most music critics, who were ambivalent towards its songwriting and material. The album debuted at number one on the Billboard 200 chart, having sold 270,000 copies in its first week, becoming Brown's first US number-one album. It has since been certified gold by the Recording Industry Association of America. To promote the album, Brown embarked on his F.A.M.E Tour, which began in Australia in April 2011. </li></ul>
  14. 14. Mixtapes
  15. 15. 2010 <ul><li>Tyga and Chris Brown team up to drop their new collaborative mixtape entitled &quot;Fan of a Fan&quot; Hosted by DJ Ill Will & DJ Rockstar. This mixtape is 100% untagged for all the Fans. </li></ul><ul><li>This mix tape consists in the rapping side of Chris brown, however it still contains some singing tracks. </li></ul><ul><li>The cover is shot in a mid shot with a effect on it to show the movements of the artist, this gives Chris Brown and Tyga a cool layed back style. </li></ul>
  16. 16. 2010 <ul><li>New Mixtape from Breezy & Dj Drama. This mix tape consists in the rapping side of Chris brown, however it still contains some singing tracks. </li></ul>
  17. 17. 2010 <ul><li>New mixtape from Chris Brown hosted by DJ Drama and DJ Babey Drew. This mix tape consists in the rapping side of Chris brown, however it still contains some singing tracks. </li></ul>
  18. 18. 2011 <ul><li>MC Breezy’s mixtape ‘Boy in Detention’ is his official rap release — and it is phenomenal. If it weren’t for his pedigree in serenading the ladies, you would think that Brown was a legitimate rapper. </li></ul><ul><li>The only downside of this mixtape is Brown’s lack of subject matter. He constantly raps about women, money and cars, which, after awhile, gets boring. Nevertheless, the 21-song mixtape features Breezy remixing several popular rap songs, as well as spitting rhymes over brand new tracks. </li></ul><ul><li>It’s shocking to think that Brown raps better than some of today’s hot rhyme-spitters in the biz. One thing’s for sure, if the crooner wants to quit the R&B game, he has a solid career as a rapper. Yep, he is that good. </li></ul>
  19. 19. Brand Image <ul><li>Chris Browns brand image is very much about himself </li></ul><ul><li>Chris Brown brand image has been recovered through documentaries and new music videos showing a hysterical character </li></ul><ul><li>Chris Brown bases his image around Hip-Hop and Pop wearing trendy clothing, appealing to the younger generation. </li></ul>
  20. 20. No Air
  21. 21. Genre <ul><li>The genre is a mix of Pop, RnB and Soul music, it has a broad mid tempo jam that is also escorted by a soft and deep vocal from Jordin Sparks which allows this song to connect into the soul genre. Moreover, the chorus is recurring throughout the song to hook the audience, “no air, no air,” this shows how one partner cannot survive without the other. Near the end of the music video the beats begin to fade out and the piano is the only instrument being played. This is the where the song reaches its climax and Jordin’s vocals go from high pitched to a soft and mellow tone which reflects on the resolved conflicts in the video; of one partner being without the other . </li></ul>
  22. 22. Lyrics Chorus Tell Me How I’m supposed to breathe with no air Can’t live can’t breathe with no air that's how I feel whenever you ain’t there Its No Air No Air Got me out here and the water so deep Tell me how you gonna be without me if you ain’t here I just can’t breathe It’s No Air No Air No air air ohhhh No air air noooo No air air ohhhh No air air Chris Brown I Walked I Ran I Jumped I Flew Right off the ground To float to you There's no gravity To hold me down For’real The typical ‘narrative’ style music videos usually contain themes of two partners longing to be with each other; generally used in R’n’B and Pop music videos. In this case, both the male and female want to be with each other. When they are without each other, they have “no air,” which is a metaphor used to show how they depend on each others love. “ There's no gravity, to hold me down,” Chris Brown, clearly expresses how there is nothing to hold him down or prevent him from loving.
  23. 24. Costume/setting <ul><li>The costumes of the artists in the music video clearly shows themes of RnB and maybe the hip-hop genre. </li></ul><ul><li>Jordin's costume consists of a red coat, casual tops, hair bands and cardigans. In the same way, Chris Brown wears casual clothing, for example the dark jeans, red hooded tops, Michael Jordan trainers and similar to Jordin the long coats. </li></ul><ul><li>The costume clearly represents the cold climate of New York (setting of music video). The setting of New York is evident through the scenes where we see the sign “One West, 37 th Street,” which is clearly a street in the famous area of Manhattan, New York. Being to New York myself, I have experienced the harsh climates of New York; hot summers and very cold winters. </li></ul>
  24. 25. Camera <ul><li>There is use of medium shots on Jordin near the bridge, where she is wearing a red coat. This shot reflects on how she cannot live without Brown and she is suffering without his presence beside her. </li></ul><ul><li>Her silhouetted profile is then seen on the left in a different scene in a close up, against a blank gray background, as the song begins. </li></ul><ul><li>There is use of a zoom lenses when Jordin is near the bridge and the distant lights from the cars passing on the bridge are out of focus </li></ul><ul><li>which emphasises on Jordin passionately </li></ul><ul><li>singing the lyrics of the song. </li></ul>
  25. 26. Editing <ul><li>There is use of cross shots in the music video from Jordin to her cell phone. The camera cuts to the phone she is presumably calling, which has been left on a counter in a steamy room. Sparks leaves a message, asking someone (Chris Brown) to call her when he can. </li></ul><ul><li>Slow motion is used in the climactic sequence where Brown confronts Sparks by her piano and the two passionately sing the final chorus to each other. This creates an elegant and passionate moment between the two lovers. </li></ul><ul><li>Lighting </li></ul><ul><li>By watching the making of the music video I noticed that there was a large usage of </li></ul><ul><li>professional lighting and professional screens to act as backgrounds for the video. </li></ul><ul><li>Also, there is use of natural/outdoor </li></ul><ul><li>lighting when Chris Brown is walking </li></ul><ul><li>through a street in New York. </li></ul><ul><li>Colour </li></ul><ul><li>Throughout the music video there isn't much vibrancy and everything seems to be in a slight </li></ul><ul><li>Shadow/darkness. For example, they use night scenes of Jordin near the ‘Brooklyn Bridge’ </li></ul><ul><li>which is an iconic tourist sight in New York. </li></ul>

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