SEO After Google’s Penguins, Pandas and Hummingbirds
SEO in 2014
SEO after Google’s Penguins, Pandas and
Google being the master of search engines and new
algorithms has always kept companies that offer SEO on
their toes. Google has its own way to keep accountability
at a high level when it comes to SEO and everything
coupled with it. Companies providing SEO services have to
keep a close check on the latest and updated guidelines
that Google publishes. SEO dependent companies don’t
do this out of convention- they do it out of necessity. If
SEO companies don’t keep a close watch on Google’s new
guidelines; their clients’ websites will suffer a lot of
With the advent of Panda, Penguin and Hummingbird that
increased the requirement for Quality prone Websites, Quality
Links and Improved User Query options respectively; SEO has
went through a great deal since 2011 with the launch of Panda.
Every company wants to be on the first page on Google’s
Search Engine Results Pages, commonly known as SERP in the
SEO world. The key to being no.1 is following the guidelines
stated by Google. These are updated periodically and work as a
helping hand. Google’s Guidelines are pretty simple to follow
once you know what they want.
The SEO world is cluttered with buzz and predictions on what
would come next after Panda, Penguin and Hummingbird. The
answer to this is simple but requires attention and understanding
of what major possibilities exist and where. GOOGLE GUIDELINES
are the two words that can help you out. Google has carefully and
strategically laid out guidelines that can help in optimization of
The first and the foremost important one is Content. Content is
king when it comes to improving your ranking on SERP.
Through all the changes that Google has made, content has
been one of the major ones. Google now demands quality
content and improves your rank based on it. Google’s goal for
this was to improve the quality of websites that users view and
to give them quality results. The main ingredients for a web
disaster include content duplication, bad or excessive keyword
stuffing coupled with grammatical errors.
Content is King
The new trend in making a website ‘responsive’ is
done in order to bring in a smart code design and
to improve the websites’ availability to all target
audiences. A clean code with responsive and fast
loading pages allows your website’s technical
appearance to be well executed.
Last but not the least, On-Page Optimization is important as
search engines are always in search of keywords from certain
areas of a certain webpage. The important inclusions for On
Page Optimization include the webpage’s own URL with its
webpage titles, Images with names and ‘alt” Tags along with
anchor text build in a natural + SEO friendly context.
The cherry on top of the cake is that we can use two of the most
important tools of the online media to promote our websites’ to
increase their ranking. These two tools are Blogs and Social
Media. Blogs can be very useful if it includes good quality
content and good internal links. Blogs work well if they are
not stuffed with bad keywords and URLS. A good blog
can be on linked to your website and every time you add
content, your entry will be indexed by Google.
Social Media is a popular tool in this time and age. Using social
media to your benefit can also increase your chances of being
ranked 1st on SERP. Google has itself admitted to the fact that
having social media icons can help you in getting a top rank in
an organic search. Using Social media icons on your blog to
share content can be one tactic. Liking and Following blogs or its
content is another. The most effective social media option is
Google Plus that allows you to get a business listing on Google
Places and in turn puts you on Google Maps. Google has left
clues in its guidelines to help SEO Enthusiast find the organic
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Systronic IT Group