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Social Media and Employer Branding

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Using social media to promote brand image is a relatively new concept – but an important one that needs to be discussed. We will address how to best direct your efforts in this emerging field.

Using social media to promote brand image is a relatively new concept – but an important one that needs to be discussed. We will address how to best direct your efforts in this emerging field.

Key themes to be discussed:

* An overview of the growth of social media
* Leadership implications
* Exploration and examples of key themes for employer branding
* Examples of the specific tools and channels being used in an employer brand context

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