Social Networks, new challenges, new opportunities
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Social Networks, new challenges, new opportunities

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Social recruiting: How to use social networks to find talents.

Social recruiting: How to use social networks to find talents.

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  • 1. 14 February 2011
    Social Networks, new challenges, new opportunitieshow to use social networks to find talents
    Hervé Peitrequin
  • 2. Time Magazine Person of the year Mark Zuckerberg
    Social Networks
    14 February 2011
    Slide 2
  • 3. 14 February 2011
    Slide 3
  • 4. Social networks: what changed during the last 5 years?
  • 5. Social networks
    14 February 2011
    The top web sites by traffic in 2010
    are social networking or search oriented
    Source: Techcrunch
  • 6. Social networks
    14 February 2011
    2005 social networks = teenager parties
  • 7. 2010 researches are able to predict the spread of epidemics or the evolution of the Dow Jones through social networks
    Nicholas Christakis at Harvard Medical has found ways to predict an epidemic of flu 16 days before its outbreak with data from social networks
    Johan Bollen from MIT has predicted with 87% accuracy the evolution of the market by analyzing the moods of millions of Tweets
    The idea: people have influence on each other
    Social networks
    14 February 2011
  • 8. So should we trust collective intelligence?Consumers where asked to create new milkshakes. The combination that came out was Banana Bacon Marshmallow.
    Social networks
    14 February 2011
  • 9. A definition of social media
  • 10. « All web 2.0 to me is
    a set of technology
    thatenables
    collaboration»
    John Chambers, Cisco CEO
    Social networks
    14 February 2011
  • 11. People interact online on many platforms, the whole web is becoming a collaborative experience
    Social networks
    14 February 2011
  • 12. Some data
  • 13. 2010: Social networks is by far the Nr 1 activity online
    Source: The Nielsen company, June 2010
    Social networks
    14 February 2011
  • 14. With more than 500 million members, Facebook is the Nr 3 country in the world in terms of population
    Source: Wikipedia
    Social networks
    14 February 2011
  • 15. Facebook has more pageviewsthan Google
    Source: Alexa
    Social networks
    14 February 2011
  • 16. Facebookpopulation’sageiswellspread
    Source: Mashable
    Social networks
    14 February 2011
  • 17. Linkedin and Xing
    Source: *Techcrunch, ** Xing
    Social networks
    14 February 2011
  • 18. Linkedin has skyrocketed in trafficcompared to Monster and Indeed
    Source: Alexa
    Social networks
    14 February 2011
  • 19. Social networks in Switzerland
    Number of users
    in Switzerland
    2’500’000
    Facebook
    +120%
    500’000
    Xing
    +85%
    400’000
    Linkedin
    +90%
    -10%
    350’000
    Netlog
    45’000
    +10%
    Viadeo
    Source: Compilation of data from social networks internal
    data , press, google ad planner . Sept 2010
    Social networks
    14 February 2011
  • 20. The collaborative web is a major shift for communication between companies and their stakeholders
  • 21. Anyone can produce information and reach more people than ever before
    Social networks
    14 February 2011
  • 22. Consumers are submerged by information and rely more on others to make choices
    Social networks
    14 February 2011
  • 23. The new communication model is a dialogue
    85%* of social networks users believe a company should interact with its customers on social media
    Source: *Cone, 2009
    Social networks
    14 February 2011
  • 24. What about job seekers?
  • 25. The long tail theory applied to job ads
    2010
    1990
    2000
    ?
    Cost of distribution
    Number of jobs published
    14 February 2011
  • 26. Job seekersnow have multiple ways to come in contact with new jobs and soitbecomes harder to reachthem
    Job aggregators
    Job boards
    Social networks
    Job agencies
    Companiesreview
    Companywebsites
    Social networks
    14 February 2011
  • 27. Job aggregatorslinkwith social networks so the candidate canseewhocan help secure the job in the company
    Social networks
    14 February 2011
  • 28. The example of Adecco Switzerland
  • 29. From a companyorientedmarket
    14 February 2011
    Slide 29
    to a candidate orientedmarket
  • 30. How canwebring jobs to candidates whenthey are not looking for us?
    One to one
    High flyer
    One to one
    + passive information
    ?
    Passive candidate
    Candidate islooking for information
    Active candidate
    Social networks
    14 February 2011
  • 31. Recruiting on the web, the candidate conversion funnelFinding the right mix betweenpaid and earnedchannels
    BLOG
    Candidates
    Placements
  • 32. Where are we heading in 2011?
    Social networks
    14 February 2011
  • 33. VIDEO
  • 34. Best practises
  • 35. Microsoft CareersBringing insights on what it’s like to work at the company
  • 36. T-MobileAllow for candidates to search jobs directly inside Facebook
  • 37. Bertelsmann CareersMultiplying points of contact with candidates
  • 38. Accenture CareersOpen new communication channels to recruit 40’000 new employees in 2010
  • 39. Ernst & Young CareersAllow potential employees to interact with the company during the application process
  • 40. A few advice for social recruiting on the web
    81% of companiesdon’t have a clear social media recruitingstrategy.
    Better do nothingthandoingthingsbadly on the web.
    Askyourselfwhat type of experienceyoushouldoffer to your candidates.
    Polishyourown profile first on social networks.
    Don’tinterpret internet job searchunderyourownprism, every user has different habits.
  • 41. Thankyou!
    http://ch.linkedin.com/in/hervepeitrequin
    https://www.xing.com/profile/Herve_Peitrequin
    Social networks
    14 February 2011