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Social Networks, new challenges, new opportunities
 

Social Networks, new challenges, new opportunities

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Social recruiting: How to use social networks to find talents.

Social recruiting: How to use social networks to find talents.

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    Social Networks, new challenges, new opportunities Social Networks, new challenges, new opportunities Presentation Transcript

    • 14 February 2011
      Social Networks, new challenges, new opportunitieshow to use social networks to find talents
      Hervé Peitrequin
    • Time Magazine Person of the year Mark Zuckerberg
      Social Networks
      14 February 2011
      Slide 2
    • 14 February 2011
      Slide 3
    • Social networks: what changed during the last 5 years?
    • Social networks
      14 February 2011
      The top web sites by traffic in 2010
      are social networking or search oriented
      Source: Techcrunch
    • Social networks
      14 February 2011
      2005 social networks = teenager parties
    • 2010 researches are able to predict the spread of epidemics or the evolution of the Dow Jones through social networks
      Nicholas Christakis at Harvard Medical has found ways to predict an epidemic of flu 16 days before its outbreak with data from social networks
      Johan Bollen from MIT has predicted with 87% accuracy the evolution of the market by analyzing the moods of millions of Tweets
      The idea: people have influence on each other
      Social networks
      14 February 2011
    • So should we trust collective intelligence?Consumers where asked to create new milkshakes. The combination that came out was Banana Bacon Marshmallow.
      Social networks
      14 February 2011
    • A definition of social media
    • « All web 2.0 to me is
      a set of technology
      thatenables
      collaboration»
      John Chambers, Cisco CEO
      Social networks
      14 February 2011
    • People interact online on many platforms, the whole web is becoming a collaborative experience
      Social networks
      14 February 2011
    • Some data
    • 2010: Social networks is by far the Nr 1 activity online
      Source: The Nielsen company, June 2010
      Social networks
      14 February 2011
    • With more than 500 million members, Facebook is the Nr 3 country in the world in terms of population
      Source: Wikipedia
      Social networks
      14 February 2011
    • Facebook has more pageviewsthan Google
      Source: Alexa
      Social networks
      14 February 2011
    • Facebookpopulation’sageiswellspread
      Source: Mashable
      Social networks
      14 February 2011
    • Linkedin and Xing
      Source: *Techcrunch, ** Xing
      Social networks
      14 February 2011
    • Linkedin has skyrocketed in trafficcompared to Monster and Indeed
      Source: Alexa
      Social networks
      14 February 2011
    • Social networks in Switzerland
      Number of users
      in Switzerland
      2’500’000
      Facebook
      +120%
      500’000
      Xing
      +85%
      400’000
      Linkedin
      +90%
      -10%
      350’000
      Netlog
      45’000
      +10%
      Viadeo
      Source: Compilation of data from social networks internal
      data , press, google ad planner . Sept 2010
      Social networks
      14 February 2011
    • The collaborative web is a major shift for communication between companies and their stakeholders
    • Anyone can produce information and reach more people than ever before
      Social networks
      14 February 2011
    • Consumers are submerged by information and rely more on others to make choices
      Social networks
      14 February 2011
    • The new communication model is a dialogue
      85%* of social networks users believe a company should interact with its customers on social media
      Source: *Cone, 2009
      Social networks
      14 February 2011
    • What about job seekers?
    • The long tail theory applied to job ads
      2010
      1990
      2000
      ?
      Cost of distribution
      Number of jobs published
      14 February 2011
    • Job seekersnow have multiple ways to come in contact with new jobs and soitbecomes harder to reachthem
      Job aggregators
      Job boards
      Social networks
      Job agencies
      Companiesreview
      Companywebsites
      Social networks
      14 February 2011
    • Job aggregatorslinkwith social networks so the candidate canseewhocan help secure the job in the company
      Social networks
      14 February 2011
    • The example of Adecco Switzerland
    • From a companyorientedmarket
      14 February 2011
      Slide 29
      to a candidate orientedmarket
    • How canwebring jobs to candidates whenthey are not looking for us?
      One to one
      High flyer
      One to one
      + passive information
      ?
      Passive candidate
      Candidate islooking for information
      Active candidate
      Social networks
      14 February 2011
    • Recruiting on the web, the candidate conversion funnelFinding the right mix betweenpaid and earnedchannels
      BLOG
      Candidates
      Placements
    • Where are we heading in 2011?
      Social networks
      14 February 2011
    • VIDEO
    • Best practises
    • Microsoft CareersBringing insights on what it’s like to work at the company
    • T-MobileAllow for candidates to search jobs directly inside Facebook
    • Bertelsmann CareersMultiplying points of contact with candidates
    • Accenture CareersOpen new communication channels to recruit 40’000 new employees in 2010
    • Ernst & Young CareersAllow potential employees to interact with the company during the application process
    • A few advice for social recruiting on the web
      81% of companiesdon’t have a clear social media recruitingstrategy.
      Better do nothingthandoingthingsbadly on the web.
      Askyourselfwhat type of experienceyoushouldoffer to your candidates.
      Polishyourown profile first on social networks.
      Don’tinterpret internet job searchunderyourownprism, every user has different habits.
    • Thankyou!
      http://ch.linkedin.com/in/hervepeitrequin
      https://www.xing.com/profile/Herve_Peitrequin
      Social networks
      14 February 2011