• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Learn Search Engine Optimisation Quickly
 

Learn Search Engine Optimisation Quickly

on

  • 1,352 views

Learn Search Engine Optimization Quickly

Learn Search Engine Optimization Quickly

Statistics

Views

Total Views
1,352
Views on SlideShare
1,351
Embed Views
1

Actions

Likes
1
Downloads
19
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Learn Search Engine Optimisation Quickly Learn Search Engine Optimisation Quickly Presentation Transcript

    • How To Learn SEO in 5 mins This video is brought to you by Ade Lamidi ClickZMarketing.com
    • What is a Search Engine?
      • Search Engine is a free tool available on the internet to dig out most relevant information on anything you might be searching for.
    • Why Search Engines?
      • Search Engines are being accessed all over the world.
      • Search Engines are the only way to drive highly targeted visitors to you website at no cost.
      • Searching for information on SE’s is free so it is the most widely used tool on the internet.
      • By getting to the top of the search engines with a highly optimised website you can develop a global business
      • Using SE’s even small businesses can compete with giant businesses
    • Getting Top 10 Positions in SE’s
      • There are two ways to get to positions in SE’s
        • Search Engine Optimization (SEO)
        • Pay Per Click Advertising (PPC)
    • SEO
      • Search Engine Optimization
    • What Is Search Engine Optimization?
      • Search Engine Optimization is the practice to develop your website is such a way that the search engine algorithms rank your website higher than those of your competitors.
    • What is a Search Engine Algorithm?
      • Search Engine Algorithm means precisely defined programs that are used by the search engines to rank websites and webpages from No1 to millions.
    • Two Divisions of SEO
      • There are two divisions of SEO
      • On Site SEO
      • Off Site SEO
    • On Site SEO
      • Title – Tags, optimization
      • Keywords – Tags, Keyword Density, Related Keywords.
      • Description – Tags, Relevancy, Robot.txt
      • Main Body Optimization
    • Off Site SEO
      • Linking
      • Anchor Text
      • Submission To Various Directories in relative categories.
    • On Site SEO
      • Below are 3 HTML Tags you must have on your website.
      • Title Tag:<meta content=“Title Of Page” name=“Title”/>
      • Description Tag:<meta content=“Description Of Page” name =“Description”/>
      • Keyword Tag:<meta content=“Keyword Of Page” name =“Keyword”/>
    • Title Optimization
      • Go To Google and search with normal keywords i.e London SEO Consultant
    • Special String Search
      • Search with following special string
      • Intitle: London SEO Consultant
    • Special String Search
      • Search the special following string
      • Intitle: London SEO Consultant
      • Observe the results
      • Now search the following special string.
      • Inurl: London SEO Consultant
    • Conclusions
      • Most likely you would have got the same results from the first and second searches.
      • Most importantly, SE’s are giving more preference to the keywords in your title than the one in your URL
    • Keywords
      • If keywords in your ‘Keyword Tags’ are not there in your body, then your website would most likely be considered as spam by the SE’s
      • Having related keywords in content is highly recommended.
      • Your keywords will look more informative if you provide hyperlink to your related keywords.
    • Anchor Text
      • Anchor text is the text which is used by other sites to point out your website.
      • It plays a vital role to categorize your website
      • e.g if the anchor text is
      • Speak English
      • English Speaking Course
      • Learn Speaking English Online
      • In first case website offers information for various resources to speak English, and the site will be ranked for that keyword.
      • In second case website offers course to speak English and will be ranked for that keyword
      • And in the third case website offers online English speaking course and will be ranked for that keyword.
    • End
      • That was the basics of SEO
      • Add this video to your favourite or bookmark
      • Thank You
      • Ade Lamidi
      • ClickZMarketing.com