Learn Search Engine Optimisation Quickly
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Learn Search Engine Optimisation Quickly



Learn Search Engine Optimization Quickly

Learn Search Engine Optimization Quickly



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Learn Search Engine Optimisation Quickly Learn Search Engine Optimisation Quickly Presentation Transcript

  • How To Learn SEO in 5 mins This video is brought to you by Ade Lamidi ClickZMarketing.com
  • What is a Search Engine?
    • Search Engine is a free tool available on the internet to dig out most relevant information on anything you might be searching for.
  • Why Search Engines?
    • Search Engines are being accessed all over the world.
    • Search Engines are the only way to drive highly targeted visitors to you website at no cost.
    • Searching for information on SE’s is free so it is the most widely used tool on the internet.
    • By getting to the top of the search engines with a highly optimised website you can develop a global business
    • Using SE’s even small businesses can compete with giant businesses
    View slide
  • Getting Top 10 Positions in SE’s
    • There are two ways to get to positions in SE’s
      • Search Engine Optimization (SEO)
      • Pay Per Click Advertising (PPC)
    View slide
  • SEO
    • Search Engine Optimization
  • What Is Search Engine Optimization?
    • Search Engine Optimization is the practice to develop your website is such a way that the search engine algorithms rank your website higher than those of your competitors.
  • What is a Search Engine Algorithm?
    • Search Engine Algorithm means precisely defined programs that are used by the search engines to rank websites and webpages from No1 to millions.
  • Two Divisions of SEO
    • There are two divisions of SEO
    • On Site SEO
    • Off Site SEO
  • On Site SEO
    • Title – Tags, optimization
    • Keywords – Tags, Keyword Density, Related Keywords.
    • Description – Tags, Relevancy, Robot.txt
    • Main Body Optimization
  • Off Site SEO
    • Linking
    • Anchor Text
    • Submission To Various Directories in relative categories.
  • On Site SEO
    • Below are 3 HTML Tags you must have on your website.
    • Title Tag:<meta content=“Title Of Page” name=“Title”/>
    • Description Tag:<meta content=“Description Of Page” name =“Description”/>
    • Keyword Tag:<meta content=“Keyword Of Page” name =“Keyword”/>
  • Title Optimization
    • Go To Google and search with normal keywords i.e London SEO Consultant
  • Special String Search
    • Search with following special string
    • Intitle: London SEO Consultant
  • Special String Search
    • Search the special following string
    • Intitle: London SEO Consultant
    • Observe the results
    • Now search the following special string.
    • Inurl: London SEO Consultant
  • Conclusions
    • Most likely you would have got the same results from the first and second searches.
    • Most importantly, SE’s are giving more preference to the keywords in your title than the one in your URL
  • Keywords
    • If keywords in your ‘Keyword Tags’ are not there in your body, then your website would most likely be considered as spam by the SE’s
    • Having related keywords in content is highly recommended.
    • Your keywords will look more informative if you provide hyperlink to your related keywords.
  • Anchor Text
    • Anchor text is the text which is used by other sites to point out your website.
    • It plays a vital role to categorize your website
    • e.g if the anchor text is
    • Speak English
    • English Speaking Course
    • Learn Speaking English Online
    • In first case website offers information for various resources to speak English, and the site will be ranked for that keyword.
    • In second case website offers course to speak English and will be ranked for that keyword
    • And in the third case website offers online English speaking course and will be ranked for that keyword.
  • End
    • That was the basics of SEO
    • Add this video to your favourite or bookmark
    • Thank You
    • Ade Lamidi
    • ClickZMarketing.com