Selection of Addictlab's best practices
Upcoming SlideShare
Loading in...5
×
 

Selection of Addictlab's best practices

on

  • 1,903 views

A selection of projects showing Addictlab's methodology to generate ideas and innovation for third parties. The methodology uses unique collaborative processes by creative minds from different ...

A selection of projects showing Addictlab's methodology to generate ideas and innovation for third parties. The methodology uses unique collaborative processes by creative minds from different disciplines and cultures.

Statistics

Views

Total Views
1,903
Views on SlideShare
1,520
Embed Views
383

Actions

Likes
0
Downloads
21
Comments
0

8 Embeds 383

http://www.addictlab.com 300
http://addictlab.com 73
http://translate.googleusercontent.com 4
http://www.linkedin.com 2
http://addictlab.be 1
http://www.addictlab.be 1
http://www.lmodules.com 1
http://www.slideshare.net 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Selection of Addictlab's best practices Selection of Addictlab's best practices Presentation Transcript

  • Idea generation & implementation.
  • How can companies and organisations tap into Addictlab? A selection of cases.
  • Creative X-Ray© Addictlab’s own methodology to perform out of the box brainstorming sessions. A dedicated team of labresearchers plus a selection of creative labmembers generate out of the box ideas. The labresearchers filter the ideas based on briefing and business implementations. Customised labproject Labproject based on needs of a client. Delivering creative resources. Mostly client-addictlab-labmember relationships established. Addictlab to help in producing/execution of all ideas. yearly LAB subscription Subscription model. This allows a core team of labresearchers to work on your brand, solve problems and proactively come up with new ideas. IDEA GENERATION reactive / based on briefing IDEA GENERATION proactive / using addictlab’s own growing database of ideas Use of Labfiles Addictlab’s own research in different fields generates a goldmine of already existing ideas and knowhow. Ongoing research on branding, design, art, fashion, chocolate, eco, etc. Inspiration Shower Inspirational content for an interested audience. On our or your subject.
  • Ad!dict inspiration book Addictlab’s own high qualitative books to show, discover and accelerate creative talent, do research on a selected topic, and build a relationship with the creative minds at hand. Labmember Creative mind from any discipline , any culture, any country. Labclient Company/brand understanding the need of out of the box thinking, and using innovation as a driver to create added value. Labresearcher Core addictlab people, dedicated to and following up on a project. Labbie Student in creative industry LEXICON
  •  
  • 1. Inspiration Shower© & trend filtering 2. Creative Sparring partner 3. Creative X-Ray© CLIENT CLIENT LAB RESEARCHER 0% briefing ONGOING COLLAB DEDICATED BRIEFING ADDICTLAB FILES ADDICTLAB FILES Addictlab researchers CLIENT ADDICTLAB FILES LAB RESEARCHER Visualiser LABMEMBER 1 LABMEMBER 2 LABMEMBER … Visualiser LABMEMBER (spec)
  • Multilayered approach to generate ideas
  • Methodology: yearly LAB subscription Core team: 3 Lab researchers Lab resources: depending on needs (conceptual & executional) Client: ITALOSUISSE Challenge: drive business development OUTPUT use of labfiles Brand research / kids lab / design lab / marketing / chocolate / communication / INPUT & RESEARCH
    • Markets strategy
    • Sales guidance
    • Innovation & new product concepts
    • Promotion concepts
    • Products/tastes/packaging
    • Execution & production of all
  • Methodology: Creative X-Ray Core team: 1 Labresearchers (JVM) Lab resources: 4 Labmembers Client: DANONE South Africa Challenge: innovation ideas on Danino (Petit Gervais) OUTPUT use of labfiles Brand research / kids lab / design lab / packaging & communication INPUT & RESEARCH
    • Idea generation & visualisation
    • innovation funnel for coming years
    • strategic eye-opener to push volumes
    • adaptation of idea for immediate execution
    • product currently on the shelves.
  • Methodology: Inspiration Shower Core team: 2 Labresearchers (IA/JVM) Lab resources: +/- 30 labmembers Client: LANC Ô ME / Trésor Challenge: create brand awareness / PR on Trésor OUTPUT use of labfiles Brand research / fashion lab / design lab / art lab INPUT & RESEARCH
    • Pop-up exhibition on Mothers day.
    • Exhibiting reflections, visions and artwork of 30 labmembers from different cultures on ‘Contemporary women & mothers’
    • collaboration & interaction with media & womens’ magazines
    • invitation for visitors/readers to contribute to the event
    • execution & production of exhibition/event/communication
    • Flyers/banners/street communication
    • Collaboration with selected shops & boutiques.
    • Mini-addict magazine
  • Methodology: Customised labproject Core team: 2 Labresearchers (IA/JVM) Lab resources: shortlist of 3 labmembers 1 labmember selected (Malin Lundmark, Finland) Client: Diesel Jeans Challenge: shopwindow/retail concept adapted to the new collection OUTPUT use of labfiles Brand research / game research / fashion lab / eco lab / design lab / retail lab INPUT & RESEARCH
    • PAPER PLANE LIGHT
    • Concept generation
    • Adaption to clients needs
    • Execution & production
    • PR
  • Methodology: Creative X-Ray© Core team: 1 Labresearcher Brainstorming sessions: 6 Labmembers Timing: core team: 2 months sessions: 2 days Client: confidential Challenge: create future of household cleaning tools OUTPUT use of labfiles Brand research / design lab / set up of ‘BROOM LAB’ INPUT & RESEARCH
    • Idea generation on the new brooms
    • Products, functionalities
    • Visualisation of ideas
    • Possible next step: production of idea.
  • Methodology: Creative X-Ray© Core team: 2 Labresearchers Brainstorming sessions: 8 Labmembers* Timing: core team: 3 months sessions: 2 days Client: confidential Challenge: Chocolate for the Chinese market OUTPUT use of labfiles Brand research / Chocolate lab Design lab / Retail lab INPUT & RESEARCH Brand - product - marketing- sales and retail ideas Implementation in the Chinese market
  • Methodology: Creative X-Ray© Core team: 3 Labresearchers Brainstorming sessions: +/- 30 Labmembers Timing: core team: 4 months sessions: 3 days Client: THALYS Challenge: create design briefing for new rolling stock OUTPUT use of labfiles Brand research / voyage research / design lab / marketing / automotive INPUT & RESEARCH
    • Idea generation on the new trains.
    • design
    • interior
    • activities & functionalities
    • communication & branding
    • visualisation of concepts
  • Methodology: Customised labproject Core team: 3 Labresearchers (IA/GM/JVM) Lab resources: 1 labmember (Garth Roberts, NY) Client: Modo Bruxellae Challenge: create traveling concept to promote Brussels fashion industry OUTPUT use of labfiles Brand research fashion lab / eco lab / design lab / retail lab INPUT & RESEARCH
    • BOUTIQK: Cardboard shop concept (80m2) adapted to the specific needs of the client.
    • Concept generation
    • Execution & production
    • PR
  • Methodology: Customised labproject Core team: 2 Labresearchers (JVM/LD) Lab resources: shortlist of 3 labmembers 1 labmember selected (Rumi Kobayashi) Client: TAO/CARLSBERG Importers Challenge: generate idea to emphasize on the products USP. OUTPUT use of labfiles Brand research / food research / fashion lab / eco lab / design lab / retail lab INPUT & RESEARCH
    • CERAMIC adaptation of the tin can/ use of colours / illustration & artwork
    • Concept generation
    • Execution & production
    • PR
  • Methodology: Mini Creative X-Ray Core team: 3 Labresearchers Lab resources: 6 Labmembers + online people Client: FLANDERS DC Challenge: problem solving for businesses @Creativity World Forum OUTPUT use of labfiles Brand research / kids lab / design lab / marketing / communication INPUT & RESEARCH
    • Idea generation for business people going to the
    • Creativity World Forum Event.
    • Problems to be solved on:
    • Branding
    • Innovation
    • Marketing
    • PR
    • communication
  • Methodology: City Branding Project Core team: 4 Labresearchers Resources: +100 Labmembers Timing: core team: 4 months Client: City of Kortrijk Challenge: create ideas on the city OUTPUT use of labfiles Set up of own city research INPUT & RESEARCH Idea generation on the city Publication of ideas Event & projections of ideas/ reflections throughout the city
  • When to call on our services ?
    • When (re-)creating your Brand
      • Corporate identity
      • Brand name generation
      • New product development
      • Packaging design
      • ...
    Snapshot first pilots
    • When communicating your Brand
      • Communication campaigns
      • New communication channels
      • Trade Fair stands
      • ...
    When to call on our services (cont.) ? Snapshot first pilots
    • When activating your Brand
      • Promotional activities
      • New promotional mechanisms
      • Display material
    When to call on our services (cont.)? Snapshot first pilots
  •  
  • Process Briefing Creative X-Ray © Maternity room
    • Freedom of thinking
    • Passion for subject
    • volunteers
    • 32 creative scenes
    • Photo, art, cooking, fashion, advertising
    • Music, webdesign,film,print , branding ..
    • 4500 creatives and experts
    • All communities
    • Global set-up
      • principles
    Deliverables
    • Database of tangible concepts
    • Positioning platform
    • Briefing R&D
    • Briefing communication platform
    • Packaging brief
    • Briefing branding
    • … .
    • R&D
    • Market research
    • Design agency
    • Packaging agency
    • Advertising agency
    • Intellectual properties
    • Sourcing
    • Sales
    • Registrable brandname and domain name
    • Tangible product
    • Delivery system
    • Pricing strategy
    • Support platform; advertising campaign, media plan, promotion strategy & plan
    • Distribution strategy & plan
    • Concept acceptation test
    Market introduction Input
  • Addictlab in the press.
  •  
  •  
  •  
  •  
  •  
  • What does your company need?