Graphic Design 2011


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Graphic Design 2011

  1. 1. Website & Graphical Design Seminar Graphic Design 2011 May 17, 2011 George Salinas VP, Creative Services
  2. 2. Graphic Design 2011What is graphic design? c and ical tegi techn straGraphic design is a creative process – most ofteninvolving a client and a designer and usually completed in conjunction withproducers of form (i.e., printers, programmers, signmakers, etc.) – undertakenin order to convey a specific message (or messages) to a targeted audience. Theterm "graphic design" can also refer to a number of artistic and professional disci-plines that focus on visual communication and presentation. The field as a wholeis also often referred to as visual communication or communication design.Various methods are used to create and combine words, symbols and images tocreate a visual representation of ideas and messages. A graphic designer mayuse typography, visual arts and page layout techniques to produce the final result.Graphic design often refers to both the process (designing) by which thecommunication is created and the products (designs) that are generated.Source: Wikipedia, 2011 2
  3. 3. Graphic Design 2011Demands graphic design 2011?The demands on strategy, creative and technical deliverables are greater than ever,in 2011. We see a huge popularity with tech-savvy consumers who are comfortablein utilizing Web and mobile applications on daily basis. Our clients are looking toreach this audience and create a memorable and user-friendly experience thatconveys a specific message.When creating a website, we look at the three design pillars.+ Strong Interaction Design+ Strong Information Design+ Strong Graphic Design 3
  4. 4. Graphic Design 2011Strong Interaction DesignSite navigation and structure are intuitive, flexible, versatile and highlyusable for all audiences.+ Start by developing a site map and grid for information architecture and content organization. Make sure the audience understands the hierarchy and can easily navigate through. 4
  5. 5. Graphic Design 2011Strong Information DesignSite contains content that is informative, current and well-organized.+ No design will save poor content—be informative and engaging. Be selective on your wording, this a great opportunity to take advantage of SEOs. Have a good system for creating and maintaining content. This will allow you to keep current, organized and ready to make any updates on the fly. 5
  6. 6. Graphic Design 2011StrongGraphicalDesign “People ignore design that ignores people” — Frank Chimero 6
  7. 7. Graphic Design 2011Strong graphic design is the look and feelof the site. It may evoke a reaction or merely just be well-created graphics thatenhance the user’s experience. By all means, take advantage of the wide combinationof elements and effects to create this experience.+ Color+ Photography and illustration+ Type treatment+ Logo usage 7
  8. 8. Graphic Design 2011Now... I’m not going to say the trend, in 2011, is the minimalisticapproach in design. In my opinion, it’s all relative. I believe even the minimalisticapproach can be over-saturated. Over-saturation is already everywhere in designand advertising media. Capturing an audience’s attention quickly is vital for survival.Below is a list of principles that we adopted from a client, in order to ensuretheir success.Implement these five principles into design.+ Attract+ Engage+ Inform+ Identify+ Insentify 8
  9. 9. Graphic Design 2011Attract.First, get noticed. Firstimpressions are key—keep it simple. Inticeuser to continue on. 9
  10. 10. Graphic Design 2011Engage.Quick—say somethinginteresting or beneficialto the audience. Makethem what to knowmore. 10
  11. 11. Graphic Design 2011Inform.Now that you capturedtheir interest, allow theaudience to clickthrough the site. 11
  12. 12. Graphic Design 2011Identify.Allow the logo to beclear and present onthe site. Buildingawareness and brandequity is essential. 12
  13. 13. Graphic Design 2011Incentify.The audience is goingto want to know “Whyyou and why now?”Give them a reason torespond or react,immediately. 13
  14. 14. Graphic Design 2011Concluding thoughts.The most important graphic design trend for 2011 is simplicity. Don’t get caughtup in all the technology tools and devices, just to get out there. So, whether it’spillars or principles, don’t forget the most important basic element:“Know your audience!”Trends don’t change people—people change trends. 14
  15. 15. Graphic Design 2011Thank you. Adcetera 3000 Louisiana Houston, Texas 77006 713. 522.8006 George Salinas
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