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Using Video For Business
Using Video For Business
Using Video For Business
Using Video For Business
Using Video For Business
Using Video For Business
Using Video For Business
Using Video For Business
Using Video For Business
Using Video For Business
Using Video For Business
Using Video For Business
Using Video For Business
Using Video For Business
Using Video For Business
Using Video For Business
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Using Video For Business

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Did you know video in email marketing increases click-through-rates by 96%? What about sites with video receive 18% more calls? No? It may be time to consider using video in your marketing strategy.

Did you know video in email marketing increases click-through-rates by 96%? What about sites with video receive 18% more calls? No? It may be time to consider using video in your marketing strategy.

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Transcript

  • 1. Using Video For Business
  • 2. WHY VIDEO? First, let’s take a step back and look at the big picture
  • 3. OUTBOUND MARKETING…
  • 4. … IS BROKEN
  • 5. ITS BEEN REPLACED BY INBOUND MARKETING SEO & PPC Public Relations Blogging Opt-In Email Lists Earned Social Media Video Content
  • 6. INBOUND MARKETING • Earning attention organically • Responsible for 90%+ of clicks on the web • Lower average cost to acquire a new customer • Powered by creativity, talent and effort • Generates momentum, making future efforts easier Rand Fiskin, Moz CEO
  • 7. SO WHY VIDEO?
  • 8. VIDEOS ARE PRETTY POPULAR
  • 9. VIDEOS ARE ENGAGING • Roughly 8.5 in every 10 online users can be reached through online video marketing • 84.5% of US Internet users watched online videos in May 2012 (Source: comScore Video Metrix)
  • 10. VIDEOS ARE EASY TO DIGEST • Easier for most people to retain information from a video rather than reading it online • More compelling than a webpage • Viewers see personality and passion • 46% of people say that seeing a product or service mentioned in an online video would encourage them to seek out more information Brainshark
  • 11. VIDEOS ARE GREAT FOR SEO • Videos are embeddable and modular • Those Google crawlers love new content • Pro Tip: Include transcript whenever possible
  • 12. VIDEOS ARE SHARABLE • A shared video can spread like wildfire • Viral videos give brands millions of impressions • K-Mart – ‘Ship My Pants’ – 18M views in 2 months; extensive media coverage and social media buzz • Maximize reach through social media
  • 13. VIDEOS COMPLIMENT EMAIL • Videos boosts email marketing • Marketers using video in email were generating 40% higher monthly revenue than those who did not • Benefits include increased click- through-rates, increased time spent reading the email, increased sharing/forwarding of the email message Relevancy Group Survey, 6/19/2013
  • 14. ALL IN ALL, VIDEOS MAKE PEOPLE HAPPY…
  • 15. LIKE THIS GUY
  • 16. encourage conversation AdashmoreCreative.com info@AdashmoreCreative.com 410-667-1723

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